At a glance: Google Ads management means choosing the right campaign type, setting up conversion measurement, filtering search terms, and adjusting bids using data. At Onur Freelance, Google Ads management starts at 9,000 TL per month. Advertising spend is excluded and paid directly to Google from the business’s account; final management fees depend on campaign count and target region.
Google Ads management starts at 9,000 TL per month; advertising spend is paid directly to Google.
★ 5.0 · 217 Google reviews · same-day quote · case studies
Google Ads management is ongoing work spanning campaign selection, conversion measurement, search term filtering, and bidding adjustments. Launching an ad takes minutes; directing budgets toward searches that produce calls, forms, or sales requires regular data-based review. Proper management reveals which keywords, ads, and pages generate business.
This page is a comprehensive Google Ads reference covering campaign suitability, account setup, conversion tracking with the Google tag and GA4, match types, Smart Bidding, assets, Quality Score, budgets, and reporting. Technical details draw on Turkish Google Ads Help documentation. Onur Freelance is based in Maltepe Gülsuyu; meetings in Istanbul can be in person or online, and accounts elsewhere in Turkey and abroad are managed remotely.
Video transcript
What is Google Ads management? Choosing campaign types, setting up conversion measurement, filtering search terms, and adjusting bids using data. It covers campaign structure, Google tag and GA4 measurement, location and negative keyword targeting, copy, bidding, and reporting. Most local service businesses start with Search. Performance Max follows established measurement, and Shopping suits stores with Merchant Center accounts. After an introductory discussion, existing accounts receive a read-only review. Measurement is configured and tested before launch; settings are updated from data and shared in reports. Common errors include launching without tracking, counting every click as a conversion, broad match without data, and sending every ad to the homepage. Bidding, Quality Score, and current pricing are on the page. Five out of five on Google from two hundred fifteen reviews. Contact us through WhatsApp. Onur Freelance dot com.
Let’s clarify your advertising goal
Send your product or service, target region, and existing Google Ads account details, if applicable, through WhatsApp for an initial assessment. Scope and a quote follow.
Google Ads management at Onur Freelance: key details
- Who manages the account: Founder Onur Ertem manages accounts directly. Setup, negative keywords, bids, copy, conversion tracking, and reporting stay within the same 3-person team, without an account representative or subcontractor.
- Location: Maltepe (Gülsuyu), Istanbul. In-person meetings by appointment for Istanbul businesses; online work for other cities and abroad.
- Price: Management starts at 9,000 TL per month. Advertising spend is excluded and paid directly to Google.
- Account ownership: The business owns its Google Ads account; management access is granted, and historical data stays with the business.
- Measurement: Call, form, WhatsApp, and purchase conversions are configured and tested using the Google tag and GA4.
- Business types served: Local services, hotels and guesthouses, e-commerce stores, and a B2B company selling in Germany.
- Case studies: a local Search campaign replacing a campaign spending 4,000 TL daily without conversions and a Germany campaign rebuilt around its budget.
- Google reviews: A 5.0 rating on Google Business Profile from 217 reviews.
What does Google Ads management cover?
Management covers campaign structure, reliable measurement, precise targeting, and regular reporting. Main tasks include:
- Campaign type and structure: Choose a type suited to the goal and separate ad groups by service or product group.
- Measurement setup: Configure the Google tag, GA4 linking, and call, form, WhatsApp, and purchase conversions, then test them.
- Targeting: Configure locations, languages, schedules, keywords, and negative keyword lists.
- Ad copy and assets: Write headlines and descriptions; add sitelinks, call assets, and location assets.
- Bids and budget: Choose a bidding strategy appropriate to available data and allocate budgets across campaigns.
- Reporting: Share spending, conversions, and changes clearly with the owner.
Landing page speed and mobile usability are indirectly related to this scope; ad visitors can leave slow pages easily. Such issues are addressed separately through speed optimization and performance improvement.
Campaign types: which suits your business?
Campaign type determines where ads appear and which data they use. Selection depends on goals and available keywords, product feeds, videos, and images. Google’s guide to choosing a campaign type describes these options:
| Campaign type | Where does it appear? | Usually suitable for |
|---|---|---|
| Search | Text ads in Google search results | Demand-led services such as plumbing, legal services, clinics, and B2B |
| Performance Max | Search, YouTube, Display, Discover, Gmail, and Maps from one campaign | Businesses with established conversion measurement and clear sales or lead goals |
| Demand Gen | YouTube and Shorts, Discover, Gmail, and the Google Display Network | Visually demonstrable products, new products not yet being searched for, and remarketing |
| Video | YouTube and video partner websites | Brand awareness, product introductions, and services needing longer explanations |
| Shopping | Product listings in search results and the Google Shopping tab | E-commerce stores and retailers with Merchant Center accounts |
Most local service businesses start with Search, reaching people actively searching and showing which queries drive spend. Google positions Performance Max as complementary to keyword-based Search; when a query exactly matches a Search keyword in the account, the Search campaign takes priority.
Google says Display campaigns are moving under Demand Gen, with a migration tool available to eligible accounts from June 2026. Shopping ads use Merchant Center product data rather than keywords, making feed quality essential. If a store capable of producing reliable product data is needed, e-commerce website development becomes part of the preparation.
How is a Google Ads account set up step by step?
Advertising starts with an account in the business’s name. Measurement and billing must be complete before launch. Google’s signup guide recommends creating the account before campaigns and notes that setup campaign suggestions can be skipped. A sound setup follows:
- Create the account for the business: Use the business’s Google account and enter its name and website.
- Set up the payment profile: Add billing information and the business’s own card or payment account.
- Install the Google tag: Add it once site-wide; WordPress can use a plugin or Tag Manager.
- Link GA4: Connect the Google Analytics 4 property and enable auto-tagging.
- Create conversion actions: Define forms, calls, WhatsApp, and purchases where applicable; mark genuine business inquiries as primary.
- Build campaigns and ad groups: Prepare locations, languages, schedules, keywords, negative lists, and copy.
- Test and launch: Test every conversion with a real action, check ad approvals, and launch.
- Grant management access: Add a user or approve a manager account link; ownership remains with the business.
Campaigns launched without measurement lose their first weeks of data, leaving conversion-based bidding unable to learn its target.
Page contents
Conversion tracking: Google tag, GA4, calls, WhatsApp, and forms
Conversion tracking reports important website or phone actions following ad clicks to Google Ads. Without it, customer-generating campaigns can only be guessed. The Google tag, formerly the global site tag (gtag.js), sends data to both Google Ads and GA4 through one site tag.
GA4 sites can define conversions directly in Google Ads or import GA4 events. Google’s page on creating conversions from GA4 events explains that an event must first be a GA4 key event, the accounts must be linked, and auto-tagging enabled. Site redirects must preserve the Google Click Identifier (GCLID) to attribute conversions.
Many service inquiries arrive through calls and WhatsApp; tracking only forms misses them. Setup covers:
- Calls from ads: Calls from an ad’s call button exceeding a minimum duration count as conversions.
- Calls to the website number: Ad visitors see a Google forwarding number; calls through it are attributed to the ad.
- Phone link taps and WhatsApp clicks: Mobile phone link taps and WhatsApp button clicks are measured as website actions.
- Form submissions: Track successful submissions or thank-you pages without counting page refreshes twice.
- Purchases: Include order values; value-based bidding relies on these.
A WhatsApp click indicates intent rather than a confirmed job. Primary conversions are selected according to the sales process. Confirmed sales recorded in a customer management system can be imported as offline conversions.
Keyword match types and negative keywords
Match types determine which searches can trigger a keyword. Google Ads offers broad, phrase, and exact match. Broad is the default and reaches the most searches; exact provides the most control and narrowest reach.
When should each match type be used?
Exact match uses square brackets and reaches searches with the same meaning, suiting limited-budget campaigns starting with clear intent. Phrase match uses quotation marks and includes more detailed searches containing the keyword’s meaning. Broad match also considers recent search activity and landing page content to find related searches.
Google emphasizes using broad match with Smart Bidding. Broad match with manual bidding and little conversion data increases irrelevant spend risk. Starting new accounts with exact and phrase match, then testing broad match as data grows, is a safer approach.
How do negative keywords protect budgets?
Negative keywords prevent ads from appearing for searches containing specified terms. They do not automatically include close variants; in an agglutinative language such as Turkish, inflected forms must be listed separately. Common negative query groups for services include:
- Job searches, such as “job opening”, “staff wanted”, and “salary”
- Training and DIY queries, such as “course”, “how to”, and “pdf”
- Free solutions, such as “free of charge” and similar terms
- Products, brands, or services the business does not offer
- Cities and regions outside the service area
Negative lists evolve with the search terms report. Irrelevant queries are added, and customer-generating queries become keywords. Overly broad exclusions can block valuable searches, so each addition is checked against search term data.
Let’s see where your budget goes
Grant read-only access for a review of search terms, conversion settings, and structure. No settings change during this review. Findings and recommended management scope are then shared clearly.
Bidding strategies: when should Smart Bidding be used?
Bidding strategies determine bids in each auction. The right choice depends on conversion data quality and volume. Google defines Smart Bidding as automated strategies optimizing conversions or conversion value at auction time using signals such as device, location, day, and time. Its four strategies are:
- Maximize conversions: Seek the most conversions within budget; commonly used once measurement is established.
- Target CPA: Pursue conversions at a target cost per action; relevant when historical conversion data exists.
- Maximize conversion value: Increase total value, such as order revenue, rather than conversion count.
- Target ROAS: Bid toward a return-on-ad-spend goal, used in e-commerce with accurate value data.
Smart Bidding pursues the conversion definition it receives. If page views or all button clicks are primary, it seeks more of those actions rather than customers. Google requires correct tracking and primary actions before conversion-focused bidding. Accounts without conversion data can start with Maximize clicks and switch once measurement is established.
Assets and responsive search ads
Responsive search ads contain multiple headlines and descriptions; Google tests combinations to learn which work better. Each headline must make sense alone and alongside others because order varies.
Assets add business information such as sitelinks, callouts, calls, locations, and images. Google says adding them is free, while clicks are charged normally. Assets give ads more space and provide direct call or directions options.
Consistency between search and page is central to effective copy. Showing a boiler maintenance headline and opening the relevant service page, rather than the homepage, makes the ad more relevant to users and Google.
Quality Score as a diagnostic tool
Google calls Quality Score a diagnostic tool showing how relevant an ad, keyword, and landing page are compared with other advertisers for the same search. It appears at keyword level on a 1–10 scale.
Google’s Quality Score help page stresses that the score is not an auction input and should not be treated as a standalone performance target. Promises that raising it automatically lowers click costs are misleading. It comprises:
- Expected click-through rate: The likelihood of a click when the ad appears.
- Ad relevance: How closely the ad matches search intent.
- Landing page experience: How relevant and useful the page is to the visitor.
Each component is rated above average, average, or below average against ads shown for the same search over the past 90 days. A weak landing page often needs a fast, mobile-friendly page explaining the service immediately. Built with an SEO-friendly web design approach, it can also support organic search.
Budgets, account ownership, and transparent reporting
Advertising spend goes directly to Google through the business’s account payment method. Management is a separate fee. Business ownership keeps charges distinct and historical data with the business. To estimate monthly and daily budgets from inquiry goals, conversion rates, and click costs, use the Google Ads budget calculator.
How should budgets be planned?
Each campaign has an average daily budget. Google says busy days may exceed this average, but monthly billing remains within the limit calculated from it. Before setting an amount, clarify priority services, inquiry value, hours, and regions. Splitting a small budget among many campaigns prevents meaningful data collection; fewer well-separated campaigns learn faster.
Who owns the account, and what can the manager access?
The business’s Google account owns the account. Management uses user access or an approved manager link. Google’s access levels page defines levels such as Read-only, Standard, and Admin. Admin users can grant access, remove users, and end manager links. Google also recommends a second administrator in case the first loses access. Regular reports cover:
- Campaign-level spend and conversions
- Conversions by type: calls, forms, WhatsApp, and sales
- New negative and positive keywords from search terms
- Changes and their rationale
- Tests planned for the next period
Reports use Google Ads data, so the same figures can be verified in the account at any time.
Common Google Ads mistakes and appropriate practices
Many account mistakes arise from setup defaults and consume budgets unnoticed for months. Common practices and measurement-based alternatives include:
| Common practice | Appropriate approach |
|---|---|
| Launching without measurement | Test conversions with real actions before launch |
| Counting every click or page view as a conversion | Use genuine inquiries and sales as primary conversions |
| Broad match with manual bidding and no data | Start with exact and phrase; move to Smart Bidding using data |
| Creating a negative list and forgetting it | Review search terms regularly and keep the list current |
| Sending every ad to the homepage | Link each ad group to the relevant service or product page |
| Pursuing Quality Score as a target metric | Use components diagnostically to improve ads and pages |
| Running campaigns in the provider’s account | Create the business’s account and grant management user access |
Businesses comparing agencies and independent Google Ads specialists can use this table as a question list. Ownership, conversion definitions, and search term review frequency should be clear at the first meeting.
How do Google Ads and SEO work together?
Advertising and SEO complement each other: ads capture demand immediately, while SEO develops visibility without advertising spend over time. Google explicitly states that advertising does not affect organic rankings. The channels operate separately while benefiting from shared data.
Converting ad search terms quickly reveal customer-generating queries and inform organic content plans. Advertising spend on strong organic queries is weighed carefully, while valuable queries with weak organic presence can receive ad support. Long-term organic work is planned through the separate SEO (search engine optimization) service; for businesses also needing Instagram and Facebook ads, Meta Ads management complements this work.
Who manages campaigns?
Founder Onur Ertem directly manages Google Ads accounts. Setup, keywords and negative lists, bidding, assets, conversion measurement, and reporting stay within the same team, without transfer to an account representative or subcontractor. Questions go directly to the manager through WhatsApp or phone at 0532 690 9924.
Google Ads management process and quote
Management at Onur Freelance starts with a brief discussion of what the business sells, followed by ongoing post-launch checks. Messages and calls receive responses between 9:00 a.m. and 9:00 p.m. The stages are:
- Initial discussion: Discuss products or services, target region, hours, and the business value of an inquiry.
- Account review: Review existing accounts with read-only access or schedule setup for new accounts. Suspended accounts first require clarification of the suspension reason and appeal process.
- Measurement: Configure the Google tag, GA4 link, and conversion actions; test each individually.
- Campaign setup: Prepare types, ad groups, keywords, negative lists, copy, and assets.
- Close monitoring: Check approvals, search terms, and budget distribution frequently after launch.
- Regular optimization and reporting: Update bids, negative keywords, ads, and landing page recommendations using data; share changes in reports.
In-person meetings with Istanbul businesses can be arranged. District and city-side targeting are explained on the Google Ads management in Istanbul page. Accounts elsewhere are managed remotely, with access, reporting, and meetings online.
Scope depends on campaign count and types, current conversion measurement, and new landing page needs. A firm quote follows account or goal review rather than a fixed package. Click costs depend on auction competition, so costs, rankings, and sales are not guaranteed.
Let’s set up your account correctly from day one
Use the same number for campaign selection questions, account audits, or new setup. Scope and a quote follow the initial assessment.
Google Ads pages by city and district
Location targeting, scheduling, and competition vary by region. These pages explain regional campaign planning:
- Istanbul: Google Ads management in Istanbul; district pages: Google Ads management in Şişli, Google Ads management in Beşiktaş, Google Ads management in Kadıköy.
- Other cities (remote management): Ankara, İzmir, Antalya, Bursa, Kocaeli, Sakarya, Tekirdağ Google Ads pages.
Our office district: For businesses in Maltepe, the Google Ads management in Maltepe page explains district-level setup.
Related guides
- Common Google Ads mistakes and solutions
- Google Ads or SEO? Differences and combined use
- Google Ads or Meta Ads? Splitting the budget
- Google Ads account suspended: what to do and how to appeal
- Google Ads budget calculator
- Google Ads customer service: official support channels
- Google Ads consulting: audits for self-managed accounts
- Why your Google Ads ad is not showing: a diagnostic guide
- When Google Ads does not record conversions
- Google Ads management fee research 2026
- Google Ads agency or freelancer?
- Google Ads click costs 2026 (26 industries)
- Google Ads for boiler and plumbing services
What our customers say
From Google reviews by businesses we work with.
"From our first phone call to the final stage, they worked carefully and with good intentions, showing their professionalism through what they said."
T. T. · Google review
"They think of what you need before you do and act before you ask, with a very high standard of service."
Ş. B. · Google review
"They understood our requirements accurately throughout, offered excellent solutions, and delivered on time."
B. K. · Google review
Reviews are from Google Business Profile; reviewers are identified by initials.
See all Google reviews →Frequently asked questions
What does Google Ads management cover?
It covers campaign selection, account and tracking setup, keywords, negative lists, ad copy and assets, bidding, budget allocation, and regular reports. After launch, settings are continually updated using search terms and conversion data.
Which campaign type should I start with?
Search offers the most controlled start for most demand-led services. Performance Max can complement it after measurement is established. Stores with ready Merchant Center feeds can add Shopping or feed-based Performance Max.
Who receives Google Ads advertising payments?
Spend is paid directly to Google through the business’s account payment method. Management is separate and quoted after reviewing scope.
Whose name is the account created in?
The business’s own Google account is used. Management receives user access or a manager link; ownership and historical data remain with the business.
Does a higher Quality Score lower click costs?
Quality Score does not directly determine costs; Google calls it a diagnostic tool rather than an auction input. Its components reveal potential ad, keyword, and landing page improvements.
Can calls and WhatsApp inquiries be measured?
Yes. Ad calls and website calls through Google forwarding numbers can be tracked as conversions; WhatsApp clicks are website actions. Primary conversion selection depends on the sales process.
How quickly does Google Ads deliver results?
Timing depends on competition, budget, measurement accuracy, and landing page quality. Approved ads begin receiving impressions after launch, but Smart Bidding needs accumulated conversion data. No timeframe or result is guaranteed.
Does Google Ads affect SEO rankings?
No. Google explicitly says advertising does not affect organic rankings. Ads capture short-term demand, and converting search terms inform organic content plans.
Who will manage my account?
Founder Onur Ertem manages it directly, without an account representative or subcontractor. It remains the business’s own Google Ads account.
