Google Ads management in Kadıköy requires correctly separating a market explored on foot from a street store reached by car within the same account. In the market extending from Altıyol to Bahariye, searches are immediate and nearby; a store on Bağdat Caddesi expects customers from Maltepe as well as Kadıköy. Beauty salon appointments, course registrations, and cafe searches in the same district are measured using different conversion definitions.
Onur Freelance is in Maltepe Gülsuyu, on the same M4 metro line as Kadıköy. There is no office in Kadıköy; the process takes place online, with face-to-face meetings by appointment for businesses that want them. This page explains the district’s advertising map, the location issue on Bağdat Caddesi spanning two districts, measurement for retail, salons, and course businesses, and advertising rules in these industries.
Let us carry out the initial assessment for your business in Kadıköy
The store, salon, or course provider’s address, the localities served, and a user invitation to an advertising account if available are sufficient for a free preliminary assessment. The management scope is shared in writing following this review.
Who searches where in Kadıköy? The market, avenue, coast, and offices
Altıyol, Bahariye, and Bağdat Caddesi are at the center of commercial activity. Bahariye has been pedestrianized since 1992 and is known for its theaters, cinemas, and Süreyya Operası. Moda, meanwhile, is one of the district’s strolling destinations with its ice cream shops, tea gardens, and fish restaurants.
The area around Söğütlüçeşme has developed as an office subcenter. Kadıköy, Haydarpaşa, and Bostancı piers connect the district by sea; many Marmaray stations from Ayrılık Çeşmesi to Bostancı are in Kadıköy, and the M4 metro line also begins in Kadıköy. The marina in Kalamış and Fenerbahçe creates a separate audience for services along the coast.
For advertising, this map means three different behaviors. Users walking in the market search for nearby options, users coming to the avenue to shop often choose the store beforehand, and users in the office corridor act around lunch breaks and after-work hours. Google Ads management in Kadıköy builds campaigns by separating them according to these behaviors.
In pedestrian areas, the time between a search and a visit is short. For a shop in the market, an advertisement’s function is to show the address and whether it is open while the user is a few streets away; showing ads for the same shop in distant localities is often spending without a return.
Bağdat Caddesi passes through two districts: Location settings for Kadıköy and Maltepe
Bağdat Caddesi is approximately 14 km long; it begins in Kızıltoprak in Kadıköy and extends to Cevizli in Maltepe. Part of the avenue, which passes through Kadıköy localities such as Feneryolu, Göztepe, Caddebostan, Suadiye, and Bostancı, lies within Maltepe’s boundaries.
For a store in Suadiye or Bostancı, targeting only Kadıköy district can exclude potential customers on the Maltepe side of the avenue. There are two options: a radius centered on the store address or targeting Kadıköy and Maltepe together. In its location targeting explanation , Google sets a minimum radius of 1 km and notes that location signals are not perfect in every case; the geographic report is therefore monitored from the first weeks.
Including the locality name in ad text, for example “in Suadiye, on Bağdat Caddesi,” lets users understand the store’s location before clicking. For brands with multiple branches on the avenue, Google Ads management in Kadıköy manages each branch in separate ad groups under its own locality name and with its own radius.
There are also visitors arriving from other districts to shop on the avenue on weekends. For stores wanting to reach these visitors, the broad location option, “Presence or interest,” also covers people interested in the avenue who are not there yet; for a tailor, repair shop, or dry cleaner serving only surrounding customers, the “Presence” setting keeps the budget within a narrower, more accurate audience.
Retail stores: Location assets and store visits
For stores on the avenue and in the market, the main advertising goal is often a visit to the store rather than online sales. Location assets add the address, map view, and approximate distance from Google Business Profile to the advertisement. Store visit conversions are automatically enabled by Google when the account meets the necessary eligibility requirements.
At small stores unable to meet these criteria, measurement uses directions clicks, phone calls, and WhatsApp messages. For stores also selling online, purchase conversions are configured separately, and the contributions of the two channels are shown separately in the report.
For stores whose product lists have been uploaded to Google Merchant Center, Performance Max campaigns can display products across inventory such as Search, YouTube, and Maps. When this campaign type is set up before measurement is established, distinguishing which channel brings sales becomes difficult; for avenue stores, the starting point is often a search campaign supported by location assets.
If advertising for an out-of-stock product remains active, the budget is wasted. When campaigns and ad groups are divided by product category, end-of-season or sold-out product groups can be paused in a single action; Google Ads management in Kadıköy therefore incorporates the store’s seasonal calendar into the campaign structure from the beginning.
Cafes and delivery: Nearby surroundings, a short decision time
For cafes in Moda and the market, the advertising target area is narrow; users search for options a few streets away. For businesses offering delivery, the target is limited to the area where delivery is available. Order requests from unserved neighborhoods strain both the budget and customer satisfaction. Priority settings in cafe accounts are:
- A radius or neighborhood list matching the delivery area
- Ad scheduling limited to the kitchen’s opening hours
- Measurement of phone calls, directions, and menu views
- Directing advertisements straight to the menu or ordering page rather than the homepage
At a cafe already full in the evenings and on weekends, the advertising budget can be shifted to weekday lunchtimes. This decision is made using data from the account’s day and hour report rather than guesswork.
Seasonality is also considered for venues near the Moda and Kalamış coastline. A cafe with outdoor space will not use the same message in summer and winter; ad texts, the featured menu, and budget distribution are reviewed during seasonal transitions.
Beauty salons: Appointment conversions and regulatory boundaries
Google Ads management in Kadıköy focuses on a single action for beauty salons, namely appointments: an online appointment form, a WhatsApp message, or a phone call. Campaigns for salons in Kadıköy are divided by service type; services such as hair, skincare, and manicures are managed in different ad groups with their own landing pages. Ad texts do not include unverifiable claims such as “permanent results.”
If a significant share of appointments comes through WhatsApp, clicks on the website’s WhatsApp button are measured as a separate event. When the salon records messages arriving from advertising in a table, it becomes clear which service group actually turns into appointments, and the budget is shifted to that group.
The situation changes if medical aesthetic procedures are offered at the salon. The Ministry of Health’s 2025 promotion and information regulation (Official Gazette No. 33075) closes the route to paid, sponsored search engine registration for healthcare institutions and healthcare professionals. Because procedures performed by physicians and classified as healthcare services may fall within this scope, they are not combined with salon services in the same campaign. Which procedure falls under which scope is clarified with the business and its legal adviser; the information here is not a legal opinion.
Appointments, registrations, or visits: Let us choose the right conversion together
An appointment for a salon, preregistration for a course, a visit for a store; each business expects a different action from advertising. This action is defined first during the meeting, and the campaign is launched after measurement is configured.
Private tutoring and courses: How do Ministry of National Education rules affect ad text?
Advertisements for private educational institutions affiliated with the Ministry of National Education are restricted by regulation. Under Additional Article 4 of the Regulation on Private Educational Institutions, student photographs, names, and achievement information cannot be used in institutions’ advertisements and announcements. The same article requires a QR code containing information introducing the institution in advertisements, announcements, and all promotional activities.
How this requirement will be met in search ads, display ads, and landing pages is evaluated together with the institution. Achievement statements such as “this many of our students passed last year” are written in neither ad text nor the landing page. This information does not replace a legal opinion; the institution must check current legislation against the Ministry of National Education’s official text.
Similar care is preferred for individual private tutors: instead of testimonials containing student names or examination results, lesson content, the method, and the instructor’s field of expertise are described. In course accounts, Google Ads management in Kadıköy tracks preregistration forms and trial lesson requests as conversions and distributes the budget according to enrollment periods.
Informational searches such as “free pdf,” “past exam questions,” and “online test” are also frequently seen in course accounts. If these queries do not carry enrollment intent, they are added to the negative list; if the institution offers something such as a free trial lesson, a separate ad group describing that offer is created. If the course is close to an M4 or Marmaray station, naming the station in the ad text clarifies transportation before the click.
Conversion definitions by business type
A conversion is an action after an advertisement that carries real value for the business, and it corresponds to something different in every industry. The definitions used for the main business types in Kadıköy are as follows:
| Business type | Primary conversion | Secondary action | Special note |
|---|---|---|---|
| Avenue and market store | Store visit (if eligible) or directions | Phone, WhatsApp | Online sales tracked separately |
| Cafe, delivery business | Phone call, order | Menu view, directions | Delivery area is restricted |
| Beauty salon | Appointment form | WhatsApp, phone | Medical procedures assessed separately |
| Course, private tutoring | Preregistration form | Trial lesson request | Ministry of National Education advertising rules |
| Office services around Söğütlüçeşme | Quotation form | Phone | Business hours |
The number of primary conversions is kept low; counting every click as a conversion misleads both the report and the automated bidding strategy. Secondary actions appear in the report but do not guide bidding decisions.
For office services such as accounting, consulting, or renovation companies around Söğütlüçeşme, the decision period is longer. In these businesses, phone call duration is considered alongside the quotation form; measurement is configured accordingly so that brief and wrong-number calls are not counted as conversions.
Search terms: Irrelevant queries specific to Kadıköy
The report most frequently opened during Google Ads management in Kadıköy is Google’s search terms report; the actual queries triggering advertisements appear here. In a district where sightseeing, culture, and transportation searches are frequent, noncommercial queries accumulate quickly and silently consume the budget. Prominent irrelevant query groups in Kadıköy accounts are:
- Sightseeing and events: “Moda coastline,” “what to do in Kadıköy,” concert and theater programs.
- Transportation: Ferry schedules, Marmaray and metro stops.
- Locality and club name: Fenerbahçe is both a locality and a club name; match and transfer searches are generally irrelevant to businesses in the locality.
- Official institutions: Municipal and district governor’s office procedures.
- Job and internship seekers: “staff wanted,” “part time,” “internship.”
Because negative keywords do not cover close variants, inflected forms such as “tiyatro” (theater), “tiyatrosu” (its theater), and “tiyatroları” (theaters) are added separately. The list is expanded during every reporting period, and new expressions bringing customers are moved into their own ad groups.
From Maltepe to Kadıköy: Face-to-face meetings and remote management
Gülsuyu, where Onur Freelance is located, is on the M4 metro line beginning in Kadıköy; this makes face-to-face meetings with businesses in Kadıköy easy to arrange by appointment. The process can also be conducted entirely online without a meeting. Account access is granted through an email invitation, passwords are not shared, and the business can remove this access at any time.
WhatsApp messages and phone calls are answered from 09:00 to 21:00. Because the account is opened in the business’s name, campaigns, historical data, and conversion settings remain with the business when management ends.
This proximity is particularly practical for businesses on the Maltepe side of Bağdat Caddesi or with branches between Kadıköy and Maltepe: advertising settings for branches in both districts can be discussed in one meeting, with on-site branch visits if necessary.
How does Google Ads management in Kadıköy begin and continue?
Work begins by clarifying the action the business expects from advertising and continues with regular checks:
- Needs discussion: The address, localities served, how customers reach the business, and the industry’s advertising rules are discussed.
- Account and profile check: An existing account is examined if available; address, hours, and phone information in Google Business Profile are compared with the advertisements.
- Measurement: Appointment, preregistration, directions, phone, or purchase actions are defined and tested through trial actions.
- Location and hours: The radius or district list, boundary situations such as Bağdat Caddesi, and ad scheduling are configured.
- Launch: Advertisement approval status and queries triggered in the first days are monitored closely.
- Regular maintenance: Excluded queries, bidding settings, and texts are refreshed according to data; a report broken down by locality and service is shared with the business.
How are the budget and management fee determined?
In proposals for Google Ads management in Kadıköy, money spent on advertising and the service fee are written as two separate items. Spending is paid using the card or billing information in the business’s own Google Ads account; the service fee is discussed separately. Instead of a fixed list, the number of branches and campaigns, the number of target localities, the state of measurement setup, and reporting frequency are used as the basis.
Budget planning considers busy periods for the store, salon, or course; spending can be increased during weeks such as enrollment periods or season openings and reduced during quieter periods. Because click prices are formed through auctions according to competition, no guarantees are given regarding costs, visits, or appointment counts.
The first weeks of a newly opened account are a learning period: the queries arriving, localities generating clicks, and advertisements bringing appointments become visible during this time. Budget decisions are reassessed using this initial data; the plan discussed at the beginning is updated according to actual searches.
Landing pages, organic search, and social media
Users arriving from an advertisement should immediately find the service and locality they saw in the advertisement on the landing page. For salons or courses without separate pages for each service, the page structure may need to be reconsidered; this work is planned within the scope of web design in Kadıköy . When service duration, appointment or enrollment steps, and the contact channel appear on the first screen of salon and course pages, users arriving from advertising find what they seek more quickly.
Queries bringing inquiries through advertising also guide organic visibility over the long term; this side is handled through SEO work . For cafes and salons where decisions on Instagram are made through visuals, Meta advertising management can be planned separately. Campaign types such as Search, Performance Max, and Demand Gen are explained separately on the Google Ads management page.
Let us plan the campaign in Kadıköy together
A WhatsApp message is sufficient for a brief question. Businesses with an existing account can request a free preliminary assessment through a user invitation; a day and time are arranged beforehand for face-to-face meetings in Maltepe or Kadıköy.
Organic visibility alongside advertising: The work carried out to continue appearing in search when advertising stops is described on the SEO agency in Kadıköy page, while the campaign approach for Istanbul as a whole is provided on the Google Ads management in Istanbul page.
Neighboring district: For businesses wanting to configure location targeting to cover Kadıköy and Maltepe together, the Google Ads management in Maltepe page separately explains radius settings between the two districts.
Frequently Asked Questions
Which businesses is Google Ads management in Kadıköy suitable for?
It is suitable for market and Bağdat Caddesi stores, cafes and delivery businesses, beauty salons, course providers, and office services around Söğütlüçeşme. Location, hours, and conversion definitions are configured separately for each business.
Is targeting only Kadıköy sufficient for a store on Bağdat Caddesi?
It is often insufficient because the avenue extends from Kızıltoprak to Cevizli in Maltepe. A radius around the store or targeting Kadıköy and Maltepe together is more accurate.
Can customers visiting the store be measured in Google Ads?
Partly, yes; if the account meets Google’s eligibility requirements, store visit conversions are enabled automatically. If this is not possible, directions clicks, phone calls, and WhatsApp messages are measured.
Can beauty salons advertise on Google?
Search advertising can be used for salon services. Medical aesthetic procedures performed by a physician may, however, be subject to the Ministry of Health’s 2025 promotion regulation; this regulation closes the route to paid, sponsored promotion in search engines. This information is not a legal opinion.
Can student achievements be used in course advertisements?
They cannot be used by private educational institutions affiliated with the Ministry of National Education. Additional Article 4 of the Regulation on Private Educational Institutions prohibits student photographs, names, and achievement information in advertisements and announcements and requires QR codes in promotional activities.
Can advertisements be paused while the cafe is closed?
Yes, ad scheduling allows advertisements to be shown only on specified days and at specified hours. Because the default setting covers the entire day, this setting is configured for cafes and restaurants when the campaign is established.
Are face-to-face meetings possible with businesses in Kadıköy?
Yes, Onur Freelance is in Maltepe Gülsuyu, on the same M4 line as Kadıköy, and meetings with businesses in Kadıköy can be arranged by appointment. For those preferring online work, meetings take place by video.
Are visit or appointment counts guaranteed in Google Ads?
No, no guarantee is given for costs, visits, or appointment counts. The work consists of managing an advertising account whose conversion settings have been verified, which is owned by the business, and which is reported on regularly.
