Turkey digital statistics 2026: Business websites, e-commerce, and internet use (sourced compilation)

Social media, e-sales, and artificial intelligence use in enterprises

In 2026, 57.7% of enterprises with at least 10 employees used social media; the percentage of enterprises selling through the internet or electronic data interchange (EDI) was 17.1% for 2025. The percentage of enterprises using at least one artificial intelligence technology was 14.0%.

The distinction between the bulletin year and the data year requires attention: since the e-sales question measures the previous calendar year, the 2026 bulletin contains the 2025 figure; according to the same bulletin, this rate was 13.6% in 2024. The activity with the highest e-sales rate is accommodation and food services at 43.3%, followed by publishing, radio-TV, and content at 25.4%, and wholesale and retail trade at 23.7%. The lowest social media usage rate is in construction, at 40.7%.

The artificial intelligence data were taken from TÜİK’s Artificial Intelligence Statistics, 2026 bulletin dated October 2, 2026. According to the bulletin, the most common purpose among enterprises using artificial intelligence is marketing or sales, at 51.0%, followed by R&D or innovation activities at 46.3%.

Turkey internet usage statistics 2026: Individuals and households

According to TÜİK’s Survey on Information and Communication Technology Usage in Households and by Individuals, published on August 5, 2026, internet usage among individuals aged 16–74 was 92.3% in 2026; it was 90.9% in 2025. The percentage of households with internet access was 96.9%.

Source: TÜİK, Survey on Information and Communication Technology (ICT) Usage in Households and by Individuals, 2026 bulletin and its attached regional table. The 2025 column was left blank because the bulletin provided only 2026 figures for the gender breakdown.

Internet usage by age group

Internet usage exceeds 97% among ages 16–44; the largest annual increase occurred in the 65–74 age group. The following rates come from TÜİK’s “internet usage rate in the last 3 months” table:

Online shopping, e-government, and app usage among individuals

The percentage of individuals purchasing or ordering goods or services online was 60.0% in 2026, while 48.3% had shopped in the last 3 months. The corresponding rates in 2025 were 55.7% and 42.3%, respectively.

• Online shopping by gender: 63.4% among men, 56.6% among women (2026).
• Time of last purchase: The TÜİK table breaks down the 60.0% by time of last purchase: 48.3% in the last 3 months, 7.8% between 3 months and one year, and 3.9% more than one year ago.
• E-government use: 76.0% used public institutions’ websites and apps for private purposes in the last 12 months.
• Most-used social media and messaging apps: WhatsApp 90.0%, YouTube 77.6%, Instagram 71.1%.
• Generative artificial intelligence use: 37.6% in 2026, up from 19.2% in 2025; 64.9% among ages 16–24 (Artificial Intelligence Statistics, 2026).

The definition of the shopping rate should be read carefully: 60.0% also includes individuals whose last purchase was more than a year ago. The figure best reflecting current shopping behavior is 48.3%, which measures the last 3 months.

Turkey e-commerce statistics: 2025 volume and transaction count

According to the Ministry of Trade’s Outlook of E-Commerce in Turkey Report 2025, e-commerce volume grew 52.2% year over year to 4.57 trillion TL in 2025, accounting for 19.3% of overall trade. The report was published on May 12, 2026 and is based on 2025 data from the Electronic Commerce Information System (ETBİS).

According to the report, 75% of businesses engaged in e-commerce are sole proprietorships, 21% are limited liability companies, and 4% are joint-stock companies. By sector volume, clothing, footwear, and accessories lead at 428.70 billion TL, followed by electronics at 304.34 billion TL. Sources: the report PDF, the ETBİS announcement and the Ministry’s news article. The Ministry’s news text states the share of overall trade as 19.5%; this page uses 19.3% from the report PDF.

Marketplace or your own e-commerce website? Sales channel data

Among businesses participating in the Ministry of Trade report’s business survey, 48.8% use both their own e-commerce website and marketplaces; 39.5% sell only through marketplaces, and 11.7% only through their own website. These percentages reflect survey participants rather than all e-commerce businesses.

• 81.5% of surveyed businesses are microenterprises with 1–9 employees; 42.6% of participants are in Istanbul.
• 79.2% of businesses selling through marketplaces operate on a single marketplace; 13.7% sell on two marketplaces, and 4.6% on three.
• The report states that businesses operating their own e-commerce websites have the highest adoption rates for nearly all sustainability practices examined.

Survey findings and ETBİS records measure different things. The figure of 634,611 businesses represents registered businesses engaged in e-commerce, while the 48.8% / 39.5% / 11.7% distribution shows only the preferences of businesses responding to the survey.

Internet infrastructure: Broadband, fiber, and 5G (BTK, Q2 2026)

According to BTK’s Q2 2026 market data report, Turkey’s total number of broadband internet subscriptions reached 100.8 million, comprising 21.2 million fixed and 79.7 million mobile subscriptions. Subscription numbers increased 3.6% compared with the same period of the previous year.

5G service began in Turkey on April 1, 2026. Subscription numbers are not counts of people; one person may have multiple lines or subscriptions. Source: Turkey Electronic Communications Sector Quarterly Market Data Report, Q2 2026; all quarterly reports are listed on the BTK market data page .

Social media user numbers (DataReportal, secondary source)

According to DataReportal’s Digital 2026: Turkey report, Turkey had 62.3 million social media user identities as of October 2025, equivalent to 70.9% of the total population. DataReportal is not an official statistical institution; the report is a commercial publication based on Kepios analysis and supported by We Are Social and Meltwater.

• Internet users: 77.5 million, internet penetration 88.3% (end of 2025)
• Social media user identities: 62.3 million, 70.9% of the total population (October 2025)
• Cellular mobile connections: 81.9 million, 93.3% of the total population (end of 2025)

DataReportal specifically states on the report page that social media user identities may not represent unique individuals. TÜİK’s 92.3% rate is the result of a household survey among ages 16–74, while DataReportal uses the total population and a different methodology. The two figures should not be used interchangeably; TÜİK data is preferred when an official value is required.

What do these figures mean for a small business? (Commentary)

This section contains Onur Freelance’s interpretation, not an assessment by official institutions. The main picture emerging from the data is that customers are largely online, while on the business side, website ownership among smaller enterprises lags behind larger ones.

• Difference by size: Website ownership is 52.3% among enterprises with 10–49 employees and 92.7% among those with 250 or more. In an environment where 92.3% of individuals use the internet, a small business without a website may be represented with less information in online searches.
• Sector difference: Accommodation and food services rank low in website ownership (43.5%) but first in e-sales (43.3%). This may indicate that a significant share of sales takes place through intermediary platforms; TÜİK data does not measure this directly.
• Channel diversity: In the Ministry’s survey, 39.5% sell only through marketplaces. Depending on a single channel can mean being directly affected by changes in that channel’s rules.
• Age profile: Internet usage among ages 65–74 rose to 60.2%. Readable font sizes and mobile compatibility matter for visitors across a wide age range.

Which sections a corporate website should contain is discussed in the what a corporate website should be like article; the free starting step for visibility in local searches is covered in the is Google Business Profile paid article. For businesses planning quick visibility through advertising, management fees appear on the Google Ads prices page.

Method, limitations, and updating this page

Every figure on this page was reproduced directly from the relevant institution’s published bulletin, data table, or report; no estimates, rounding, or derived percentages were added. All sources were accessed on October 7, 2026.

Limitations

• TÜİK’s enterprise survey covers enterprises with at least 10 employees; microenterprises are excluded.
• The household survey covers individuals aged 16–74.
• The bulletin year and data year may differ: questions such as e-sales measure the previous calendar year.
• The 2026 website table was published using NACE Rev. 2.1; sector comparisons may not match previous years exactly.
• Ministry of Trade data is based on ETBİS; sales channel percentages reflect only businesses participating in the survey.
• BTK subscription numbers are not counts of people; DataReportal is a secondary commercial source.

How this page is updated

This is the October 2026 version. TÜİK bulletins give the next publication dates as follows: Household ICT Usage Survey in August 2027, ICT Usage in Enterprises Survey in September 2027, and Artificial Intelligence Statistics in October 2027. When a new TÜİK bulletin, BTK quarterly report, or Ministry of Trade annual e-commerce report is published, the relevant table is refreshed and the version date is changed.

To cite this data

Suggested citation: Onur Freelance, Turkey Digital Statistics 2026, onurfreelance.com/turkiye-dijital-istatistikleri/. Since the original figures belong to the relevant institutions, the primary source should also be named in the citation, for example, “TÜİK, Survey on Information and Communication Technology Usage in Households and by Individuals, 2026” or “Republic of Turkey Ministry of Trade, Outlook of E-Commerce in Turkey Report 2025.”