Website design for doctors involves planning and building a website that clearly presents a medical practice’s, dental clinic’s or medical center’s physicians, specialties, opening hours and contact options to patients, simplifies appointment requests and remains within the boundaries of healthcare promotion regulations. A well-prepared clinic website does not function like a billboard; it provides the information patients seek before an examination in an organized, current and straightforward way.
Below you will find the page plan, writing standards for physician and treatment pages, appointment links, forms collecting health data, language structures for health tourism and pricing items. Onur Freelance manages these projects from Maltepe; it works with physicians in Istanbul face to face or online and with those outside the city remotely.
Let us develop the clinic’s page plan through a preliminary assessment
A short message describing the number of physicians, specialties and the channel currently used for appointments is sufficient. Following the free preliminary assessment, a proposal is provided the same day; if a website is already live, its address can also be added to the message.
Which pages should a doctor and clinic website contain?
A physician website’s framework is based on information permitted by the promotion regulation: address and contact details, working days and hours, specialties in which patients are accepted, physicians’ professional and academic titles, and preventive health information. Physician profiles, service information pages, an appointment area and KVKK (Turkey’s Personal Data Protection Law) notices are added to this core. Page count varies according to the type of organization.
| Organization type | Main focus of the website | Typical pages |
|---|---|---|
| Physician’s private practice | One physician’s expertise and easy access | Biography, specialty, consultation hours, location, appointments |
| Dental clinic | Multiple dentists and treatment areas | Physician team, treatment information pages, clinic environment, appointments |
| Outpatient clinic and medical center | Variety of specialties and organization by department | Department pages, physicians listed by department, department hours |
| Facility authorized for health tourism | A separate website directed abroad | Foreign language versions, authorization certificate, facility and team information |
In single-specialty centers, the department list is developed again according to the information patients seek. The following are delivered as standard in every doctor website design project:
- Mobile-first interface: Telephone, WhatsApp and appointment buttons open with a single tap.
- Administration panel: Built on WordPress; opening hours and physician information can be updated by clinic staff.
- Search foundations: Page titles, descriptions, a sitemap and fast-loading images.
- Security and ownership: SSL, a KVKK privacy notice and a cookie banner; the domain and hosting are in the institution’s name.
The general framework is the same as the corporate web design service; what distinguishes healthcare projects is that page templates are structured around the regulations from the outset.
How are physician and specialty pages prepared?
A physician page uses the information listed in the regulation for healthcare professionals: primary and subspecialty qualifications, academic title, the times and places patients are accepted, and preventive health information related to the specialty. Training, registered certificates, publications and association memberships can also be included in the biography, provided they remain within the specialty written on the diploma and registered by the Ministry.
Claiming a specialist title based on a certificate is prohibited; the certificate is listed as training in the biography rather than in the title line. Article 27 of the Regulation on Private Healthcare Organizations Providing Outpatient Diagnosis and Treatment, covering private practices, outpatient clinics and medical centers, also prohibits using names online other than the name and title on the license or registered names, and listing a specialty absent from the operating permit. For this reason, the domain, institution name beside the logo, page headings and business name in Google Business Profile are written with reference to the license.
In clinics with multiple physicians, each physician has a separate page; the title, specialty and patient acceptance hours appear in writing immediately beside the profile photograph. For dental organizations, their own establishment regulation is also checked regarding name and title usage.
How are treatment and service information pages written without medical claims?
A treatment information page explains what a procedure is, when it may be considered and what the patient can expect during the process in a general informational style; it contains no promises about outcomes, success rates or recovery time. The regulation prohibits explanations of methods not scientifically and clinically proven or not defined by the Ministry, as well as misleading presentation of statistics; only a healthcare professional authorized in the relevant field may provide the information.
This rule determines the division of work: the design side prepares page structure and readability, while medical copy is written by the physician or withheld from publication until approved. A dental website may have service pages for fillings, root canal treatment, implants or orthodontics, with questions such as ‘how does the process proceed?’ and ‘what is assessed during the examination?’ answered in the physician’s own words.
Last updated date and editor information
Article 5 of the regulation requires the last updated date of website information and contact details for reaching the website editor to be clearly stated. This information is placed in the page template rather than added manually to every page, and the date updates automatically when content is saved through the panel. Fixed fields in the information page template are:
- The name, title and specialty of the physician who wrote or reviewed the text
- Last updated date
- The website editor’s contact information or a link to the contact page
- A short note reminding readers to consult a physician about their personal circumstances
This area also supports reader trust because it shows who prepared the content and when.
Online appointments: Forms, WhatsApp and appointment platform integration
Appointments can be arranged in three ways in doctor website design; the choice depends on how appointments are currently managed and the administrative team’s workflow.
- Request form: The patient indicates a suitable date range, and the clinic responds to confirm the appointment; this is the simplest method for small practices.
- WhatsApp and telephone: One-tap buttons are placed in a fixed area of the screen.
- Appointment platform: If physician appointment platforms such as Doktortakvimi or Google Calendar’s appointment scheduling feature are used, the calendar is included using the embedding method offered by the provider.
The integration scope varies by provider and is clarified in the proposal; the platform fee is paid directly to the platform. If the component also displays patient reviews or ratings, only the calendar section is included, because the regulation prohibits advertising-like posts through expressions of gratitude and satisfaction on websites.
On a medical practice website, the appointment link is presented as contact information. Since the regulation prohibits promotion directly or indirectly directing patients to a particular physician or organization, informational articles do not include sales calls, urgency language or checkup package announcements.
KVKK: Health data and appointment form design
Health data is classified as sensitive personal data under Law No. 6698 and may be processed only in the limited circumstances specified in the Law. In doctor website design, forms, chat tools and file upload areas where this data could be entered are identified individually during the design stage. The safest form requests the least information: full name, telephone number, preferred department or physician and a suitable date range are sufficient for most appointments.
Fields asking about symptoms, diagnoses or medications are not included; a note beneath the free-text message box reminds users not to enter health information. Submissions are stored in the panel with restricted access rather than in plain-text emails, and a deletion period is established. A link to the privacy notice appears beside the form.
If an action requires explicit consent, approval is presented as a separate checkbox rather than combined with the privacy notice in the same box. The Personal Data Protection Authority’s explanation of explicit consent requires consent to relate to a specific matter, be informed and be freely given; it considers general ‘blanket consent’ declarations invalid.
Let us define the appointment process and form fields together
Once the current appointment channel, number of physician profiles and limits on form fields are discussed, the scope is documented. For projects containing platform integration or a foreign language version, the proposal is based on this written scope.
How is the healthcare promotion regulation applied to the website?
The Regulation on Promotion and Information Activities in Healthcare Services, published in Official Gazette No. 33075 dated November 12, 2025, prohibits explicit or implicit advertising in healthcare service provision and allows only promotion and information complying with specific principles. The rules are explained in detail in the healthcare website guide; this section shows how the main prohibitions translate into website design decisions.
| Rule in the regulation | Website implementation |
|---|---|
| Advertising-like posts using expressions of gratitude and satisfaction from patients or their relatives are not permitted. | No patient reviews page or review slider is created; external components displaying reviews are not added. |
| Fees, discounts, campaigns and promotions may not be included; incentives such as prize draws and gifts are prohibited. | Price lists, campaign posters and banners such as ‘first examination discount’ are not used; contact information remains available for patients asking about prices. |
| Explicit consent using the Annex 1 consent form is required for patient images; before-and-after images require the same environment and technical conditions, dates and no retouching; images during procedures are prohibited. | The gallery template shows dates, sources and, for domestic images, the warning wording specified by the regulation alongside each image; comment and sharing areas are disabled. |
| No impression of device, product or brand superiority may be created; product promotion and links are prohibited. | Brands are not highlighted in device photographs, and links to manufacturer websites are not provided. |
| Search engine keywords and information on results pages are also subject to these principles. | Page titles and descriptions contain no superiority claims, prices or promises of outcomes. |
The regulation states that healthcare facilities and physicians may register with search engines provided this is not paid, sponsored or intended to gain prominence; it allows sponsored promotion only in limited circumstances, such as the first month following opening. For this reason, paid search advertising is not planned for a domestically focused clinic website; visibility is provided through the website’s search foundations, a business listing consistent with the license and, if needed, separate work within local SEO services.
Reviewing the copy with the institution’s legal adviser before publication is recommended. This section is general information rather than legal advice.
A multilingual clinic website for health tourism
For a clinic accepting patients from abroad, the foreign language website is structured according to Article 8 of the promotion regulation; this article applies to facilities operating under a health tourism authorization certificate issued by the Ministry. Promotion must take place through a separate website directed abroad, clearly stating that services are provided within health tourism; promotion intended to create demand among people living in Turkey is prohibited.
These requirements affect clinic website architecture as follows:
- The foreign language website is built separately from the main Turkish website, with content prepared in the target countries’ languages.
- The health tourism authorization certificate is published on the website, and the HealthTürkiye logo is used in promotions aimed at health tourists.
- The facility name, title and URL are chosen to match the title and ownership name on the license.
- Patient stories and reviews may be included only with documented explicit patient consent; organization of consent records is discussed at the start of the project.
- Medical procedures prohibited or unauthorized in Turkey are not included.
Foreign language information pages for a private practice without an authorization certificate are subject to the same general principles as Turkish pages. In both cases, translations are not left as machine translations; physicians’ titles use the correct equivalents in the target language.
Clinic photographs, page speed and accessibility
Real photographs of physician portraits, the waiting room, examination room and building entrance help patients become familiar with the clinic before their first visit. If stock images are used, the regulation requires stating whether the image depicts a real patient or is reproduced, and identifying the source if reproduced.
Photographs are compressed and converted to modern formats. External areas such as appointment components and maps load on scroll or click so they do not delay initial loading. In doctor website design, these details allow patients to access address and opening hours on their phones without waiting.
W3C WCAG 2.2 guidelines base accessible content on the principles of being perceivable, operable, understandable and robust; for older patients or those with low vision, these are implemented through readable font sizes, sufficient contrast, keyboard-accessible forms, descriptive alternative text and clickable telephone numbers. SSL, current plugins, regular backups and restricted administrator access form the technical foundation for protecting form data.
How does a doctor website project proceed step by step?
The project begins by learning the organization’s license details and appointment arrangements; no medical copy is published without physician approval. The steps are:
- Preliminary discussion: The organization type, physician count, specialties and appointment channel are discussed; following the free preliminary assessment, the proposal is provided the same day.
- Collecting documents and content: Names and specialties on the license or operating permit, physician biographies, photographs and opening hours are collected in a single list through the website brief form.
- Page plan and design: The page list is approved, and the design is prepared for mobile screens first.
- Setup: WordPress is installed; update date and editor fields are added to templates, and forms and the appointment component are connected.
- Physician approval: Medical copy and title lines are submitted for the physician’s review.
- Testing and launch: Forms, the appointment process and speed are tested; the website launches and panel training is provided.
A physician website with ready content and no integration or foreign language version is completed in an average of 5–7 business days. For integrated projects, the schedule is established after the provider’s setup steps and physician approval period are clarified.
What determines the price of a doctor and clinic website?
A single-page promotional website for a solo physician’s practice starts at 12,000 TL, while a corporate clinic website containing physician and department pages starts at 15,000 TL. Appointment platform integration and a foreign language website for health tourism have no list price; these items are clarified in the proposal according to scope. The main factors affecting price are:
- The number of physician profiles and department pages
- The number of treatment information pages and who will provide the copy
- The appointment method and scope of platform integration
- The number of foreign language versions and source of translations
- Whether content and URLs must be migrated from an existing website
Appointment platform fees are paid to the platform. After launch, updates, backups and security checks can continue through optional monthly maintenance; the fee ranges from 500 to 2,000 TL per month, and its scope is described on the annual WordPress maintenance and updates page. Packages can be compared on the web design prices page, while a rough preliminary estimate can be obtained with the website price calculator.
Common mistakes on physician websites and the right approach
A common approach in healthcare is to buy a ready-made ‘medical’ theme and replace the demo content with clinic information. These themes often include patient review sliders, price tables, campaign banners, before-and-after sliders and star ratings; if demo sections are not removed before launch, the website conflicts with the regulation from its first day. For a clinic-specific website, the licensed information and information physicians may use in promotion are identified first, and the design is built within those boundaries.
Other mistakes recur on live physician websites: specialist titles based on certificates, adjectives claiming superiority in headings, informational articles without update dates, and forms asking about symptoms and medication. The right approach is to review every page before publication with a single checklist covering the license, promotion regulation and KVKK. Doctor website design is therefore an information structure updated through the panel as regulations change, rather than a one-time visual task.
Everything delivered appears in the written scope, panel training is provided at handover, and no promises are made about patient numbers or rankings. Work in different industries can be viewed on the references page.
Let us plan the first draft of the physician website together
Questions from physicians seeking information are answered, existing websites of clinics considering a decision are reviewed for reviews, prices and forms, and those ready to start receive a proposal the same day. The licensed name and specialties are checked together during the first meeting.
How website structure changes across other industries is explained together on the industry-specific website design page.
Separate website structures for professionals working in nutrition and mental health are described on the dietitian website design and psychologist website design pages.
After the website launches, organic visibility work complying with promotion rules is explained on the SEO for doctors page.
The boundaries for social media posts complying with healthcare promotion rules are also covered on the social media management for doctors page.
Frequently asked questions
How much does a doctor website cost?
A single-page website for a solo physician’s practice starts at 12,000 TL, while a corporate clinic website with physician and department pages starts at 15,000 TL. Appointment platform integration and a foreign language website for health tourism are clarified in the proposal according to scope; platform fees are paid directly to the platform.
Can patient reviews be published on a clinic website?
A patient reviews section is not created on a domestically focused clinic website; the promotion regulation prohibits advertising-like posts through expressions of gratitude and satisfaction on websites. Facilities authorized for health tourism may include patient reviews on their separate website directed abroad with documented explicit patient consent.
Can before-and-after photographs be used on a dental website?
They can be used if explicit patient consent has been obtained through the consent form annexed to the regulation and the images are shared under the same environmental and technical conditions, without subsequent retouching, and with procedure and photography dates. Domestic images include the warning wording specified by the regulation, and posts are closed to comments, likes and resharing.
Can a price list be published on a doctor website?
No; the promotion regulation prohibits fees, discounts, campaigns and promotions in promotional and informational activities. Contact information is available on the website for patients asking about prices.
Can an online appointment system be added to the website?
Yes; a short request form, WhatsApp link or calendar component from an appointment platform such as Doktortakvimi can be embedded. Integration scope varies by provider and is clarified in the proposal; the platform fee is not included in the website price.
How is a foreign language clinic website for health tourism built?
For facilities authorized for health tourism, promotion takes place on a separate website directed abroad, clearly stating that services are provided within health tourism. The authorization certificate is published, the HealthTürkiye logo is used, and the facility name and URL are chosen to match the licensed title.
Why is an update date displayed on a medical practice website?
The promotion regulation requires the last updated date of information on websites and contact information for reaching the website editor to be clearly stated. These fields are added to the page template, and the date updates automatically when content is saved through the panel.
How long does it take to prepare a doctor website?
A physician website with ready content and no appointment platform integration or foreign language version launches in an average of 5–7 business days. For integrated projects, the schedule is determined after the provider’s setup steps and physician approval period are clarified.
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