Dietitian website design is the planning and development of a website that clearly presents a dietitian’s professional background, types of counseling, consultation method, and contact channels to prospective clients. A well-structured dietitian website builds trust through pages clearly explaining who provides the service, with what education, on which subjects, and how they work, rather than through transformation photographs in its showcase. Because a dietitian is a healthcare professional, the website’s promotional language also remains within the limits set by healthcare legislation.
The following sections address, in order, the page plan, online consultation and payment flow, forms, promotional rules, and pricing items. Onur Freelance works from Maltepe; meetings in Istanbul take place in person or by video, and those with other cities take place remotely.
Let’s develop a website plan that suits your counseling model
A few lines explaining whether you work in an office, online, or both, and which channels currently bring appointments are enough. The preliminary assessment is free, and the proposal is shared the same day.
Which pages should a dietitian website include?
A dietitian’s website is built on five basic pages: biography and education, counseling areas, consultation method, informational articles, and contact. Visitors generally seek answers to three questions: is this person actually a dietitian, do they provide counseling relevant to my situation, and how do consultations work? The information reviewed before deciding includes:
- Professional title, degree program completed, and postgraduate education where applicable
- Subjects covered in counseling and situations requiring a physician’s referral
- Whether consultations take place in the office or by video and the flow of the first consultation
- Address, working hours, and contact buttons that open with one tap
The emphasis of the pages changes according to the working model; the final list is prepared during the initial meeting.
| Working model | Website focus | Prominent sections |
|---|---|---|
| In-person counseling in an office | Location, transportation, and consultation hours | Map, office photographs, appointment request |
| Primarily online counseling | How consultations work from beginning to end | Consultation steps, tool used, payment and cancellation conditions |
| A clinic working alongside physicians | The process for clients arriving through referrals | Institution information, consultation days, contact |
| Corporate and institutional foodservice counseling | Services offered to organizations | Menu planning, food safety, types of organizations served |
The final row is not incidental: Medical Practice Law No. 1219 also includes preparing programs in institutional foodservice settings and ensuring food safety in the dietitian’s job description. Plans prepared for other professions and businesses are collected under industry-specific website design .
How is the professional expertise and education page prepared?
The professional expertise page describes the dietitian’s professional title, degree program, and areas of work based on documentation. Additional Article 13 of Law No. 1219 defines a dietitian as a healthcare professional who graduated from an undergraduate nutrition and dietetics program, determines nutrition programs for healthy individuals, and prepares programs for patients upon a physician’s referral. Every line on the page should match this definition and the diploma.
Graduation year and master’s or doctoral information are written only if documented; even a single estimated date undermines trust. The healthcare promotion regulation prohibits using specialist titles based on certificates or similar documents. Education completed, scientific publications, and association memberships may be added to the biography within the field stated on the Ministry-registered diploma; a certificate program such as sports nutrition appears in the education list rather than the title line.
In dietitian website design, the profile photograph is current and authentic. Below it, the title, school attended, and whether counseling is offered in the office or online are readable.
How are counseling pages written without promising results?
A counseling page explains whom a service is for, what is discussed in the first consultation, and how follow-up continues; it does not promise weight loss, timeframes, or recovery from illness. Headings such as “lose this much weight in one month” or “guaranteed results” conflict with the regulation’s prohibition on explicit or implicit advertising. The same text also prohibits explanations about methods that have not been scientifically and clinically proven.
Separate pages can be created for individual counseling, pregnancy and breastfeeding, child nutrition, sports nutrition, and corporate counseling. On a nutrition counseling website, these pages generally follow the same structural sequence:
- Who it is for: The age group and need addressed by the service are explained in plain language.
- First consultation: The discussion of eating habits and where and how measurements are taken are explained.
- Follow-up: The interval between follow-up consultations and the channel used for ongoing communication are stated.
- Physician referral: It is clearly stated that a physician’s referral is required for a nutrition program related to a medical condition.
- Text information: The name of the dietitian who prepared the text and the last update date appear at the end of the page.
During dietitian website design, the structure, readability, and mobile layout are prepared on the design side. Every sentence about nutrition, however, is written by the dietitian or read and approved by them.
Online dietitian website: consultation, appointment, and payment infrastructure
An online dietitian website does not host video consultations itself; third-party services for appointments, consultations, and payments are connected to the website, and each contract is between the dietitian and the provider. The website work turns these steps into a single flow through which the client can proceed without getting lost.
Appointments and video consultations
For someone working with a small number of clients, a request form and WhatsApp button may be enough. If an appointment tool with a calendar is used, the provider’s embed code is added to the website, the consultation link is sent to the client in a confirmation email, and the tool’s subscription is paid directly to the provider. Remote healthcare services are a separately regulated area under Ministry of Health legislation; the position of online counseling under these regulations and the tool to be selected are discussed with the dietitian’s legal adviser before setup.
Payment and preliminary information for distance selling
If counseling fees will be collected by card through the website, the purchase step is designed according to distance contract rules. The Distance Contracts Regulation lists the service’s basic characteristics, the provider’s identity and contact details, the price inclusive of all taxes, and conditions for withdrawal among the preliminary information; for contracts concluded online, some of these are also shown immediately before the payment obligation. This screen also clearly states that there is no right of withdrawal for services begun with the consumer’s consent before the withdrawal period expires.
Because fees, discounts, and campaign information are prohibited in promotional material, the price does not appear in the showcase but in the mandatory information at the payment step; this distinction is confirmed by a legal professional before launch. General obligations for e-commerce infrastructure are explained in the e-commerce website legal requirements article.
Let’s structure the consultation and payment flow together
When the appointment tool used, the consultation platform, and whether fees will be collected through the website are clarified, the project scope is put in writing. For work involving integrations, the price is derived from this written list.
Why are weight and measurement details not requested in the client form?
The website’s contact or appointment form does not ask for weight, height, waist circumference, illness, medication, or test results because these fields may constitute health data. The Personal Data Protection Authority lists health-related data among special-category personal data ; processing this data is limited to the narrow circumstances listed in the Law and the adequate safeguards determined by the Board. For initial contact, a name, phone number, preferred consultation method, and suitable time range are sufficient.
Details such as eating habits and measurements are collected during the consultation itself or in the secure client management environment used by the dietitian. A short warning beside the message field asks people not to enter health information there. Incoming requests are stored in an access-restricted dashboard rather than accumulating in an email inbox, and the deletion schedule is determined at the outset.
Tools such as a body mass index calculator are set up so they do not store entered values. A link to the privacy notice appears beside the form; if explicit consent is requested, a separate checkbox is used, and a cookie banner appears on the first visit. The healthcare promotion regulation also requires promotional activities to comply with KVKK (Turkey’s Personal Data Protection Law) and the Regulation on Personal Health Data.
What does the healthcare promotion regulation restrict on a dietitian website?
The Ministry of Health’s promotion and information regulation, published in Official Gazette No. 33075 dated November 12, 2025, covers promotion by healthcare professionals; the professions in its definition include dietitians listed in Additional Article 13 of the Medical Practice Law. All the rules are explained in the healthcare website guide, and their application to physicians in the page dedicated to doctor and clinic websites . The three subjects most relevant to dietitians are as follows.
Client reviews and transformation photographs
The regulation prohibits sharing patients’ or relatives’ gratitude and satisfaction with healthcare services for advertising purposes; a “client reviews” page and sliders made from message screenshots are therefore not created. If before-and-after photographs are to be used, the requirements for patient images come into play: explicit consent obtained through a consent form, unretouched images, date information, and posts closed to comments are a few of them. The simplest route is for the website not to rely on transformation imagery.
Prices, package discounts, and campaigns
Fees, discounts, campaigns, or promotional information cannot be used in promotion and information activities; healthcare services also cannot be marketed through prize draws, gifts, or incentives. Packages such as “buy three months and get one free,” discount codes, and seasonal campaign banners are not added to a dietitian website.
Supplement, product, and brand links
The same regulation prohibits healthcare professionals from explicitly or implicitly promoting companies, products, or brands and providing links to them. Supplement brand recommendations, affiliate links, and product discount codes conflict with this provision; if product sales are contemplated, the structure is not started without obtaining legal advice.
There are two further regulations concerning products. The Regulation on the Use of Health Claims in Foods and Food Supplements does not allow claims referring to the amount or rate of weight loss or gain, or praise based on testimonials; following the 2023 amendment, health claims not found in the guideline annexes also became prohibited on products. The Regulation on Commercial Advertising and Unfair Commercial Practices, following its 2026 amendment, prohibits promoting food supplements as substitutes for normal nutrition and publishing consumer reviews containing health claims that violate legislation.
Keeping texts current as legislation changes is the dietitian’s responsibility, and having a legal professional read the texts before launch is appropriate. This section provides general information and is not a legal opinion.
How are blog articles, recipes, and scientific references planned?
In dietitian website design, informational articles and recipes are the section that welcomes visitors from search engines; every article stays within the limits of health-protective information and cites its sources. The regulation prohibits presenting research findings, quotations, and statistics in ways that produce a different result from reality; it also requires the last update date and contact details for reaching the editor to be clearly stated in website information. Templates are built with these fields:
- References: Peer-reviewed journal articles and official institutional publications are listed with links at the end of the article.
- Recipe card: Ingredients, servings, and preparation steps appear in one card; claims such as “fat-burning” do not appear in the heading.
- Author box: The name and title of the dietitian who prepared the article and its last update date are visible.
- Structured data: On recipe pages, ingredients and time information are marked up so they can be read correctly in search results.
Short Instagram posts link to detailed articles on the website; planned management of the account falls under the social media management service, and the regulation requires the same principles for social posts.
Google Business Profile and dietitian visibility in local search
A dietitian with an office can create a Google Business Profile using an address clients can visit; Google’s profile rules envisage individual profiles for independent professionals who receive clients individually. Because the same rules require a physical location that can be visited or services provided at the customer’s location, a profile may not be suitable for a dietitian working entirely online.
The profile’s name, address, phone number, and working hours are kept identical to those on the website, and an appropriate professional category is selected. Bringing reviews accumulated on the profile onto the website through a widget conflicts with the principle of not sharing client reviews on the website. Profile setup is explained step by step in the Google Business Profile optimization guide .
Search advertising also has limits: the regulation allows registration in search engines but requires that this registration not be paid, sponsored, or intended to gain prominence. In dietitian website design, visibility is built on the website’s search infrastructure, regular informational articles, and consistent business listings rather than paid advertising.
Common mistakes on dietitian websites and the correct approach
The most common mistake in dietitian website design is transferring familiar social media language and imagery directly to the website. A transformation image that attracts attention in a short video conflicts, on a permanent website, both with promotional rules and with the calm information clients seek. The comparison below is also used as a pre-launch checklist:
| Common practice | The approach in these projects |
|---|---|
| A before-and-after photo slider at the very top of the homepage | Professional title, counseling areas, and consultation method in the homepage introduction |
| An application form asking for weight, height, and illness | A short form asking for name, phone number, and suitable time |
| Package price table and discount code | Price included in the mandatory information at the payment step |
| Articles without sources and bold recipe claims | Articles with references and plain recipe headings |
| Supplement brand recommendations and sales links | Information pages without product or brand links |
| A specialist title based on a certificate | The title on the diploma; certificates in the education section |
In Onur Freelance’s nutrition counseling projects, the scope is put in writing at the outset. The domain and hosting are registered in the dietitian’s name, and dashboard training is provided at handover; no promises are made about client numbers or search rankings.
What are the steps in a dietitian website project?
The project begins by learning about the dietitian’s working model and documents; counseling and blog texts are not published without the dietitian’s approval. The steps follow this order:
- Introductory meeting: The office or online working arrangement, counseling areas, and appointment and payment methods are discussed; the preliminary assessment is free, and the proposal is sent that day.
- Document collection: Diploma information, postgraduate education and registered certificates where applicable, photographs, and working hours are requested.
- Page map and appearance: The page list is agreed, and the first draft is drawn for a phone screen.
- WordPress setup and connections: The appointment tool, consultation link flow, payment step if applicable, and forms are set up.
- Text review: Counseling and blog texts are read by the dietitian, and the title line is compared with the diploma.
- Testing and launch: The form, appointment, and payment flow are tested end to end; the website goes live, and dashboard use is demonstrated.
The standard timeframe for a dietitian website with texts ready and without payment or calendar connections is an average of 5-7 business days. For connected projects, the schedule is developed together once the setup steps of the selected providers are known.
Which items determine the price of dietitian website design?
A single-page dietitian website starts from 12,000 TL, and a corporate website with professional expertise, counseling, and blog pages starts from 15,000 TL. Online payment and calendar-based appointment connections have no fixed price; their cost is stated in the proposal once the scope is known. E-commerce structures start from 24,000 TL, but product sales by a healthcare professional are assessed legally first. The items affecting the proposal are:
- The number of counseling area pages and who will prepare the texts
- The setup method for the appointment and video consultation flow
- Whether payment will be collected through the website and the preliminary information screens
- The scope of blog and recipe templates and migration of old articles
Fees for the appointment tool, video consultation platform, and payment infrastructure are paid to the relevant providers. If plugin updates, backups, and security monitoring are requested after launch, they continue as monthly maintenance; the monthly maintenance fee ranges from 500 – 2,000 TL. Package comparisons appear on the web design prices page, and the standard website scope appears in the corporate web design service.
Let’s build the nutrition counseling website step by step
Information is provided to dietitians asking questions, existing websites of those who are undecided are reviewed together for promotional rules, and proposals for those wanting to start immediately are prepared that day.
Which content can be shared on social media and which is prohibited is explained on the social media management for dietitians page.
Frequently asked questions
How much does a dietitian website cost?
A single-page dietitian website starts from 12,000 TL, and a corporate website with professional expertise, counseling, and blog sections starts from 15,000 TL. The cost of online payment and a calendar-based appointment connection is stated in the proposal according to scope; fees for the tools used are paid directly to the providers.
Can client reviews and before-and-after photographs be shared on a dietitian website?
A client reviews section is not created; the healthcare promotion regulation prohibits sharing patients’ gratitude and satisfaction with healthcare services for advertising purposes. Before-and-after photographs require conditions such as explicit consent through a consent form, unretouched images, and date information; the simplest approach is for the website not to rely on these images.
Can a price list be published on a dietitian website?
Fees, discounts, campaigns, and promotional information cannot be used in promotional and informational content. If online payments will be accepted, the price is shown in the preliminary information at the payment step under distance selling rules; this distinction is confirmed by a legal professional before launch.
Can video consultations be added to an online dietitian website?
Video consultations do not operate within the website; a third-party appointment or consultation tool is connected, and the consultation link is sent to the client in a confirmation email. Because remote healthcare services are subject to separate legislation, tool selection is discussed with the dietitian’s legal adviser.
Can the appointment form request weight and height information?
These are not requested in the website’s general form; weight, measurements, illness, and medication information may constitute health data, and processing special-category data is limited to the narrow circumstances listed in the Law. For initial contact, a name, phone number, and suitable time are sufficient, and details are collected during the consultation.
Can supplements be recommended on a dietitian website?
The healthcare promotion regulation prohibits healthcare professionals from promoting companies, products, or brands and providing links to them. A structure involving product sales or brand recommendations is not added to the website without obtaining legal advice.
How are certificate programs displayed on a dietitian website?
Certificates are shown in the education list in the biography rather than as specialist titles. The regulation prohibits certificate-based specialist titles, while allowing education, publication, and membership information limited to the field on the registered diploma.
How long does it take to prepare a dietitian website?
The standard timeframe for a dietitian website with texts ready and without payment or calendar connections is an average of 5-7 business days. For connected projects, the timeframe is developed together once the setup steps of the selected providers are known.
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