AI search optimization (GEO): A service carried out within SEO work

Paragraphs that answer directly and page structure

Bing’s Webmaster Guidelines state that self-contained content is more likely to be selected for grounding and citation. According to the guidelines, definitions and facts should be stated explicitly, important sentences should not depend on implied information, and the actual information must appear at the address itself.

The short summary box immediately beneath the H1 on Onur Freelance service pages applies this principle. In two to four sentences, it provides the page’s answer, any starting price and the scope as plain text. The summary is not hidden behind an accordion or tab or written inside an image; it appears as plain text when the page opens. Since Google does not recommend breaking content into chunks for AI, page structure is built around the reader. The following points are checked on priority pages of client websites:

• Each H2 heading explicitly states the subject or question
• The first sentence under the heading directly answers that question
• Concrete information such as prices, timeframes and scope appears in text rather than images
• Each address focuses on a single main subject, with unrelated sections moved to separate pages

Structured data, entity consistency and Google Business Profile

Bing’s guidelines ask for clear, consistent use of person, organization, product and location names; they add that clearly defined entities improve citation accuracy. If a business name is written one way on its website, another in directories and a third in Business Profile, incorrect or incomplete information may be conveyed in an AI answer.

SEO work addresses this in three layers. Organization or LocalBusiness markup on the website uses exactly the same name, address and telephone number visible on the page; only social media and profile addresses actually belonging to the business are added to sameAs. The category, opening hours and service area in Google Business Profile are compared with the website. Finally, name, address and phone (NAP) directory records are reviewed, and entries with old addresses or numbers are corrected. Profile category, photograph and review settings are covered step by step in the article titled Google Business Profile optimization.

Structured data is not treated as a shortcut. Google says no special schema is required for AI features; Bing states that markup must accurately reflect visible content and does not guarantee visibility. Markup is used as a consistency tool helping the information on the page be read correctly.

Content suitable for citation, author information and an update schedule

Google’s optimization guide recommends offering an original perspective and meaningful insights instead of repeating what others have already said online or text an AI model could easily produce. On a service page, this means the business’s own process, its own price range, problems frequently encountered in the field and concrete project information.

Every figure, date and technical claim on the page is supported; unsourced statistics are not included. Bing also says independently verifiable content is more suitable for selection as grounding.

For experience, expertise, authoritativeness and trustworthiness (E-E-A-T), blog posts include an author name linked to an author page describing the real person’s expertise and experience. Fabricated author profiles or biographies with stock photographs are not used.

Content updates follow a schedule. When prices, processes or regulations change, the relevant page is updated; the visible ‘last updated’ date changes only when a substantive change is made, because Google’s helpful content criteria cite refreshing the date while leaving content unchanged as a negative example. Changed URLs are reported to Bing through IndexNow.

How are AI-referred visits and visibility measured?

Official reports are now available for measurement, and each shows a different part of the picture. The following three sources are read together in the monthly report:

• GA4, AI Assistant channel: The Google Analytics 4 default channel group collects visits from sources such as ChatGPT, Gemini, Deepseek, Copilot or Grok in this channel. Google’s AI Overviews and AI Mode are excluded from it.
• Search Console’s generative AI report: This provides the website’s impressions in AI Mode and AI Overviews broken down by page, country, date and device. Google made this report available worldwide to all websites starting August 31, 2026.
• Bing’s AI Performance dashboard: This dashboard within Bing Webmaster Tools lists how often the website is cited in Copilot and Bing’s AI summaries and which pages are quoted; it entered public preview on February 10, 2026.

Alongside reports, a manual review is performed every month. Several questions containing the business’s service and region are asked in ChatGPT, Perplexity, Copilot and Google AI Mode; whether the brand is mentioned, whether address, telephone and service details are conveyed correctly, and which pages are cited as sources are recorded. Because the same question can receive different answers at different times, this is an observation for identifying incorrect information rather than a ranking measurement; findings appear in a separate section of the monthly SEO report.

Which promises are not made? The limits of AI searches

No one can guarantee that a page will be cited in an AI answer. Bing’s guidelines state this explicitly: just as SEO does not guarantee rankings or traffic, GEO does not guarantee grounding or citations. No promise of citations, rankings or traffic is made here either; the commitment is the written scope of work and the report shared every month.

Some tactics frequently marketed for AI searches are deliberately excluded:

1. The llms.txt file: In its generative AI guide, Google states that Google Search does not use llms.txt files. If such a file exists on the website, it can remain; no effort is spent on it with an expectation of visibility.
2. Expectations of FAQ rich results: Google has not displayed FAQ rich results in search results since May 7, 2026. Frequently asked questions remain on pages because they help users, but are not added with a promise of rich results.
3. A page for every question variation: Google warns that creating separate pages for every search variation may violate spam policies.
4. Unsourced statistics and artificial mentions: Fabricated figures and purchased brand mentions are not used.

A cited page may receive no click when users find what they need in the summary. The objective is more than visit counts: brand information should be conveyed correctly in answers, and visitors should turn into telephone, WhatsApp or form inquiries.

How does AI SEO work begin?

It begins with a free preliminary assessment, and the process proceeds in five steps:

1. Communicating requirements: Send the website address and target region through WhatsApp or provide them by telephone.
2. Preliminary assessment: robots.txt, bot filters, indexing, Business Profile and priority pages are examined.
3. Written proposal: The SEO scope, monthly fee and reporting format are shared the same day; checks for AI searches are included in this scope.
4. First month: Crawler access is corrected; GA4, Search Console and Bing Webmaster Tools are connected; direct answers and markup on priority pages are reviewed.
5. Monthly cycle: Content updates, consistency checks and manual answer checks are performed; the report and next month’s plan are delivered at month-end.

Onur Freelance’s office is in Gülsuyu, in Istanbul’s Maltepe district. Meetings within Istanbul can be face to face or through video calls; work with businesses outside the city and abroad is entirely remote. Working hours are 09:00–21:00; WhatsApp and telephone lines are available during these hours.