Short answer: The annual cost of a website consists of recurring payments after the site goes live: domain name and hosting renewal, paid SSL if needed, corporate email per user, premium theme and plugin licenses, maintenance, and backup. Hosting purchased through Onur Freelance is 2,000 TL per year, and a domain name is 1,000 TL per year; together they amount to 3,000 TL. Maintenance is optional and, depending on its scope, ranges from 500–2,000 TL per month. SEO and Google Ads are not mandatory; they are optional marketing expenses.

Briefly: Annual website cost consists of payments recurring annually or monthly after launch: domain name and hosting renewals, paid SSL if needed, per-user business email subscriptions, premium theme and plugin licenses, maintenance, and backups. SEO and Google Ads are not mandatory; they are optional marketing expenses. The biggest budget surprise is first-year promotional prices reverting to list prices at renewal.

A website’s development fee is paid once; from the day it launches, small but important items renewed each year begin. This article addresses recurring expenses for as long as the website remains online rather than development prices: when each item renews, who receives payment, and what stops working if payment is missed. The official pages cited as sources were opened and checked on 26.09.2026.

Note: Prices from companies selling hosting, domain names, or licenses are not given in this article; these amounts change frequently with promotions and exchange rates. An average annual total is not given either, because the website type, user count, and selected services determine the total. Packages from companies in Turkey are examined side by side in the hosting price comparison 2026 article.

A fixed point for comparison: hosting obtained through Onur Freelance costs 2,000 TL annually, and a domain name costs 1,000 TL annually; together they total 3,000 TL per year. Maintenance is optional and ranges from 500–2,000 TL per month according to scope.

What does annual website cost cover, and how does it differ from development pricing?

The development price covers design, pages, and setup; annual cost consists of recurring payments to keep the website online, secure, and current. At Onur Freelance, development fees vary by package type (starting prices: single page 12,000, corporate 15,000, e-commerce 24,000 TL); the items in this article are post-launch expenses outside that fee. Which package fits the need can be seen using the website price calculator.

The budget becomes easier to read when recurring expenses are divided into three groups:

  • Essential infrastructure: Domain name and hosting. If either is not renewed, the website will not open.
  • Infrastructure depending on setup choices: SSL certificates, business email, premium theme and plugin licenses. Some drop to zero when free options are used.
  • Service expenses: Maintenance and off-site backups, plus optional SEO and Google Ads.

Mandatory items cannot be postponed, setup-dependent items vary with the tools used to build the website, and service expenses can be added or removed according to the goal. For e-commerce websites, usage-dependent items such as payment institution commissions and e-Invoice and e-Archive invoice integrator services are also added. These are not fixed annual amounts; they vary with sales volume and the provider selected.

Domain name renewal: Rules for .com and .com.tr

The domain name is the address for both the website and business email; if it is not renewed, both go offline at the same time. TRABİS determines the rules for .tr extensions such as .com.tr. According to the TRABİS frequently asked questions page, a .tr domain name is allocated for a minimum of one and a maximum of five years at a time, and the allocation period cannot exceed five years after renewal either.

The same page states that the registrar notifies the domain owner by email at least three months before expiration, and allocation and renewal fees are paid to the registrar. The price is determined by the registrar from which the domain is obtained rather than TRABİS. Unless the registrar is changed, renewal is also carried out through the same account.

For generic extensions such as .com, ICANN rules and the registration company’s agreement apply. According to ICANN’s renewal FAQ for domain owners, registration is generally for between one and ten years; registration companies send reminders approximately one month and one week before expiration, while recovery options and fees for expired names vary by company. Two questions matter for cost: whether the first-year fee and renewal fee are the same, and what the total is for multiyear registration.

Hosting renewal: Why do introductory and renewal prices differ?

Hosting is rental of the server containing website files and the database and is mostly paid in advance annually or for multiple years. The common market model is a promotional price for the initial term and list prices for subsequent terms. Choosing a longer initial term generally increases the discount; when the term ends, renewal uses the list price at that time.

When comparing two hosting proposals, examine the renewal price and included services rather than the first-year price. Questions to clarify at the proposal stage are:

  • What is the renewal fee, and is the price TL-based or foreign-currency-based?
  • Does the package include automatic backups, and how many days back do they go?
  • Is the SSL certificate installed free and renewed automatically?
  • Does the package include mailboxes, and what are their number and capacity?
  • Are additional fees incurred when upgrading the package or moving the website to another company?

The lowest first-year price may not mean the lowest annual expense. Server quality’s effect on page speed and search visibility is examined in detail in the article how hosting selection affects website speed. What matters here is recording the renewal date and fee in the budget from the start.

SSL certificates: Is a free option sufficient?

An SSL (technically TLS) certificate allows the website to open over https and encrypts traffic between the visitor and server. The nonprofit Let’s Encrypt states on its frequently asked questions page that it does not charge for its certificates. According to the same page, intermediaries such as hosting companies may charge a small fee for the administrative cost of providing the certificate.

Let’s Encrypt’s standard certificate lasts 90 days, and the organization recommends renewal on day 60; this is carried out through server automation rather than manually. The announcement dated December 2025 states that standard validity will be reduced first to 64 days (10.02.2027) and then to 45 days (16.02.2028). The change creates no additional fee but makes monitoring smooth automatic renewal on the hosting side more important.

Paid certificates are generally sold through annual subscriptions and offer additional verification levels such as organization validation. A free certificate works for most promotional websites and small stores; a paid certificate mainly becomes relevant when there is a specific corporate or contractual requirement. The same Let’s Encrypt announcement also states that shorter validity periods cover all publicly trusted certificate providers under CA/Browser Forum rules; this is why automatic renewal support should also be asked about when purchasing a paid certificate.

Let us list annual expenses item by item together

If you want to see the existing website’s domain, hosting, email, and license renewals in one list, simply send the website address. When each item renews and who receives payment are identified during a free initial assessment.

Email subscriptions: How are per-user fees calculated?

Business email means addresses ending with the domain name (e.g., info@firmaadi.com.tr), and it is provided in two ways:

  • Mailboxes included in the hosting package: Often incur no additional fee; capacity, spam filtering, and mobile use depend on the package level.
  • A separate subscription: With services such as Google Workspace and Microsoft 365, fees increase with user count; email generally comes with calendar, document, and meeting tools.

Google Workspace’s Turkish pricing page clearly shows this model as of 26.09.2026: prices are monthly per user, excluding tax; plans are billed monthly, and a discount applies when a one-year commitment is chosen. According to the promotional price footnote on the page, the offer is only for new customers, and standard pricing applies to all users when the period expires. Microsoft 365 business plans are also offered through per-user subscriptions.

The email item in the annual budget is found through simple multiplication: number of users × monthly fee per user × 12, plus tax. A departed employee’s account continues generating charges until closed, and new staff appear as additional users on the next bill. Hosting-included mailboxes may be sufficient for a team of a few people; as the need for shared calendars, documents, and meetings grows, a separate subscription becomes more meaningful.

Page contents

Website annual cost: domain, hosting, SSL, and email renewals

Premium theme and plugin licenses: What happens if they are not renewed?

WordPress itself is free, but premium themes, page builders, or payment, shipping, and invoice plugins used on the website are mostly sold through annual licenses. The license provides access to plugin updates and support. When the term ends, the plugin generally remains on the website but stops receiving new versions.

WooCommerce.com’s subscription documentation is a concrete example of this model. According to the document, plugins and themes purchased from the store generally renew every 12 or 24 months; renewal uses the full list price on the renewal date rather than the amount initially paid, and coupon or promotional discounts do not apply to renewal. If the subscription ends, the plugin stays installed, but updates and support end; the document states that an outdated plugin carries risks of incompatibility with new WordPress and WooCommerce versions and security vulnerabilities.

Elementor’s pricing page also states that plans are billed annually and subscriptions renew at list prices; prices are in US dollars unless otherwise indicated. With foreign-currency licenses, the TL equivalent changes with the exchange rate at every renewal. The following steps help keep license costs under control:

  • Keep the website’s paid themes and plugins in a single list together with their renewal dates.
  • Remove unused paid plugins from the website and cancel their subscriptions too.
  • Consider a regularly updated free alternative if one performs the same task.
  • Open the license account in the business’s name; a license remaining in the designer’s account makes update access uncertain when the working relationship ends.

Maintenance and backups: An annual expense planned monthly

Maintenance means updating the WordPress core, theme, and plugins with backups taken, testing forms and checkout steps, and performing security checks. At Onur Freelance, maintenance is optional and ranges from 500–2,000 TL per month according to scope; it appears in the annual budget as twelve times the monthly amount. The annual WordPress maintenance and updates page shows in detail which maintenance tasks are performed at what frequency.

When maintenance is not purchased, the expense does not disappear; the work and risk pass to the website owner. Updating without a backup leaves no restore point when a plugin conflict occurs; not updating at all leaves known security vulnerabilities open. Cleaning a hacked website also emerges as an expense never planned in the budget.

Backups are an item requiring separate consideration. Many hosting packages offer automatic backups, but if a backup stays on the same server, a server-related failure may affect it together with the website. WordPress developer documentation recommends keeping at least three to five recent backups in separate locations, including the server, a cloud storage service, and a local computer; external storage space and a backup plugin license may create a small but recurring expense.

Let us plan updates, backups, and renewal tracking through one service

Updates, off-site backups, and approaching renewal dates can be monitored within monthly maintenance. After reviewing the website’s technical condition, the maintenance contents and monthly fee are communicated in writing the same day.

SEO and Google Ads: Optional marketing expenses

The items listed from domain names to maintenance keep the website running; SEO and advertising, however, are entirely optional spending to help the website bring in customers. At Onur Freelance, the starting monthly fee for SEO is 9,000 TL, and Google Ads management also starts at 9,000 TL; the two services are billed separately and are not part of the mandatory annual website cost.

There are two separate items on the Google Ads side. The management fee covers campaign setup, monitoring, and reporting; the advertising budget spent on clicks is not included in this fee, is paid directly to Google, and is charged to the card or payment method defined in the business’s advertising account. The budget may change from month to month according to the amount the business sets.

Which of these items to start with and when depends on the website’s goal. How maintenance, SEO, and Google Ads work together, and which is added first in different situations, are compared on the website management page.

An annual website cost checklist

The table below shows recurring items together with their renewal time, the party receiving payment, and what happens when payment is missed. Since periods can vary by provider, the “when” column reflects the common model.

ItemWhen it renewsWho receives paymentWhat happens if missed
Domain nameAt the end of the 1–5-year allocation for .tr; at the end of registration for generic extensionsRegistrar / registration companyBoth website and email go offline; the address may eventually pass to someone else
HostingAt the end of the annual or multiyear termHosting companyThe website becomes inaccessible; without a current backup, there is a risk of data loss
SSLAutomatically for free 90-day certificates; at subscription end for paid certificatesNo payment for free certificates (some intermediaries may charge a small fee); certificate seller for paid onesThe browser shows a security warning; visitor and form trust decrease
Business emailMonthly bill; at term end for annual commitmentsGoogle, Microsoft, or the hosting companyThe subscription may be suspended and mail flow interrupted
Premium theme / pluginUsually every 12 or 24 monthsDeveloper or the store selling itThe plugin works, but updates and support stop
MaintenanceMonthlyThe developer providing maintenanceResponsibility for updates and checks passes to the website owner
Off-site backupMonthly or annual storage and license termStorage service, plugin developerThere may be no current copy to restore when a failure occurs
SEOMonthlySEO service providerNew content and technical monitoring stop
Google AdsManagement monthly; advertising budget as it is spentManagement fee to the service provider, advertising budget to GoogleAds stop running if payment cannot be collected

Ways to prevent surprises in annual expenses

Most surprises in annual expenses arise from the calendar rather than the amount: a card has expired, the renewal email has gone to an inbox nobody reads, or an account remains in the name of someone no longer involved. None of these situations requires a large budget; what is needed is putting the items on a calendar.

In projects delivered by Onur Freelance, domain and hosting accounts are registered in the business’s name, and panel access is handed to the business on delivery. Even if the service provider changes, renewal payments and account control remain with the business. Alongside this, a few regular habits remove most of the risk:

  • Keep all renewal dates in a single calendar, with reminders one month in advance.
  • Enable automatic renewal and also track the payment card’s expiration date.
  • Open email and license accounts in the business’s name too; keep login details with the business.
  • Direct renewal notifications to a business address that is read regularly.
  • Before every renewal, check whether the item is still being used.

Annual website cost is not a figure to calculate once and leave alone; promotions end, exchange rates change, and user counts increase. When items are listed with each renewal date and payment destination, the budget becomes predictable and no service is interrupted without notice.

Let us build the website’s renewal calendar together

If a new website is planned, post-launch expenses are discussed in writing at the proposal stage. For an existing website, we identify together whose name the accounts are in and when each item renews.

Frequently asked questions

A live website’s recurring expenses are domain and hosting renewals, paid SSL if needed, business email subscriptions, premium theme and plugin licenses, maintenance, and off-site backups. SEO and Google Ads are optional marketing expenses; in Google Ads, the advertising budget is paid directly to Google separately from the management fee.

Maintenance is optional and ranges from 500 to 2,000 TL per month depending on its scope. With maintenance, off-site backup falls under the service expenses group and can be added or removed depending on the goal.

Hosting fees vary with the package’s disk and traffic capacity, server location, and the difference between first-year and renewal prices; packages purchased at first-year promotional rates revert to list prices at renewal. Hosting obtained through Onur Freelance for a corporate website costs 2,000 TL annually, or 3,000 TL annually together with the domain name.

Domain and hosting renewals are mandatory to keep the website online. SSL, email, and license expenses vary according to the tools chosen during setup, and some can drop to zero with free options; maintenance, SEO, and advertising are entirely optional.

The common market model sells the initial term at a promotional price and subsequent terms at the list price at that time. Asking about renewal fees and included services alongside the first-year fee when requesting a proposal allows an accurate view of annual expenses.

For most promotional websites and small stores, a free certificate such as Let’s Encrypt is sufficient; the certificate is valid for 90 days by default and renewed automatically on the server. A paid certificate becomes relevant when there is a specific corporate or contractual requirement such as organization validation.

Subscriptions such as Google Workspace and Microsoft 365 charge per user; the annual amount is found by multiplying user count by the monthly user fee and by 12, then adding tax. Mailboxes included in the hosting package may incur no extra charge, but capacity and features depend on the package level.

In most cases, the plugin continues working on the website, but updates and support stop. WooCommerce.com’s documentation states that an outdated plugin carries incompatibility and security risks with new WordPress and WooCommerce versions; replacing the plugin is recommended if the license will not be renewed.

When the domain expires, both the website and business email stop working, and someone else may acquire the address after a while. For .tr extensions, the registrar sends an email notification at least three months before expiration; for generic extensions such as .com, recovery options and fees for an expired name vary by registration company.

No. At Onur Freelance, the management fee starting from 9,000 TL per month covers campaign setup, monitoring, and reporting. The advertising budget spent on clicks is kept separate and paid directly to Google through the business’s own advertising account.