Google Ads click costs 2026: CPC across 26 sectors (Turkey and Istanbul, Keyword Planner data)

Google Ads cost per click in Turkey varies by sector, search intent, and location, from a few lira to bid ranges exceeding a thousand lira. On October 9, 2026, we obtained historical metrics for 74 keywords across 26 service sectors for September 2025–August 2026 from Keyword Planner in Onur Freelance’s own Google Ads account, separately for Turkey nationwide and Istanbul province. Across the 74 keywords, the median “top of page bid” was 24.92 TL in the low range and 99.41 TL in the high range nationwide; in Istanbul, the figures were 33.96 TL and 113.61 TL.

This article includes each keyword’s monthly search range, competition level, and bid range, sector medians, differences between Istanbul and Turkey nationwide, costs varying by intent within the same sector, and converting these figures into monthly budgets. The amounts in the tables are Google’s historical bid data; the actual amount an advertiser pays for a click is determined in the auction, and this distinction is explained below using Google’s own definitions. Onur Freelance is not an official Google support channel; this page is an independent measurement.

Let us turn the keyword list into a realistic click budget

The table ranges show the sector’s general picture; calculations may differ for a business’s own service area, keyword list, and target lead count. When the service, target district or city, and any existing advertising account are shared through WhatsApp, the planner data is reviewed separately for that business in a free preliminary assessment.

Google Ads cost per click 2026: Short answer

The following points are based on Keyword Planner’s “top of page bid” ranges for the Google Search network, all languages, and September 2025–August 2026. Amounts are in TL, and each can be seen by keyword in this page’s tables.

  • Overall picture: Across 74 keywords in 26 service sectors in Turkey, the median top of page bid is 24.92 TL in the low range and 99.41 TL in the high range.
  • Most expensive sectors: By sector median, the highest bid ranges appeared in web design and digital services (70.25–251.92 TL), household moving (59.61–209.21 TL), and plumbing (67.64–205.40 TL).
  • Least expensive sectors: The lowest sector medians were furniture (4.63–15.62 TL), accommodation (4.55–17.93 TL), and real estate (1.63–18.15 TL).
  • Single-keyword extremes: Nationwide, the highest upper bid appeared for “google ads agency” (82.30–1,210.81 TL), and the lowest upper bid for “bedroom set” (4.63–8.34 TL).
  • The Istanbul difference: The high range in Istanbul province exceeds the nationwide figure for 62 of 74 keywords; the median keyword-level difference is 10.7% in the high range and 28.4% in the low range.
  • Bid versus amount paid: These figures are historical bid ranges; actual CPC paid is determined in the auction and, according to Google, is often below the maximum bid.

How was the data collected? Account, network, period, and definitions

Data came from the historical metrics screen in Keyword Planner’s “Get search volume and forecasts” section within Onur Freelance’s own Google Ads account. The account was accessed for read-only purposes; no campaigns were created and no bids placed.

  • Access date: 09.10.2026
  • Period: September 2025 – August 2026 (12 months)
  • Network and language: Google Search network, all languages
  • Location: Each keyword was queried twice: Turkey nationwide and Istanbul province
  • Scope: 26 service sectors, 2–6 keywords per sector, 74 keywords in total
  • Columns collected: Average monthly searches (range), competition (Low / Medium / High), top of page bid low range and high range (TL)

In this account, the planner displayed monthly search counts as ranges rather than exact figures: “B” means thousand and “Mn” means million in the original Turkish interface; for example, “10 B–100 B” means 10,000 to 100,000 searches monthly. Ranges were reproduced as displayed by the planner rather than converted into estimated exact figures. Google’s about Keyword Planner forecasts page also states that search volume statistics are rounded.

The statistical calculation method is as follows. The median is the middle value after sorting values in ascending order; with an even count, the arithmetic mean of the two central values is taken and rounded to the nearest kuruş. The overall medians for 74 keywords are therefore averages of the 37th and 38th values: for Turkey’s low range, 23.96 and 25.88 TL average to 24.92 TL; for the high range, 98.22 and 100.59 TL average to 99.41 TL; in Istanbul, low-range values of 33.52 and 34.39 TL average to 33.96 TL, while high-range values of 112.55 and 114.66 TL average to 113.61 TL. Medians were used instead of means because a single extreme value (such as 1,210.81 TL) pulls the mean while barely affecting the median.

Page contents

Google Ads tıklama maliyetleri 2026: arama sonucuna tıklayan imleç, saçılan madeni paralar, sektör simgeli sütun grafik, büyüteç ve hesap makinesi illüstrasyonu

What is CPC? The difference between bid ranges and amounts paid in Google Ads

CPC is cost per click: the amount paid to Google when an ad is clicked once. The question of what CPC is has three separate concepts in Google Ads, and the table figures are not exactly equivalent to any of them.

  • Maximum CPC: Google’s CPC definition page defines it as the highest amount you are willing to pay for a click; the amount paid is usually lower, sometimes much lower.
  • Actual CPC: Google’s actual CPC definition defines it as the final amount charged for a click. The auction requires only the amount needed to maintain Ad Rank; actual CPC therefore often stays below maximum CPC.
  • Average CPC: Google’s average CPC definition defines it as the total cost of clicks divided by total click count. This is the value shown in campaign reports.

The planner’s “top of page bid,” by contrast, is a historical market indicator. According to Google’s Keyword Planner forecasts page, the low range is approximately the 20th percentile of historical bids advertisers paid for top-of-page placement for that keyword under the selected location and Search Network settings; the high range is approximately the 80th percentile. The same page defines the competition column as the number of advertisers whose ads showed for that keyword relative to all keywords on Google; competition is therefore not a price indicator.

Factors besides the bid also determine the amount paid. Google’s about Ad Rank page states that Ad Rank depends on bids, ad and landing page quality, Ad Rank thresholds, auction competitiveness, search context (search term, location, device, time), and expected impact of ad assets; the same page says high-quality ads can achieve lower CPCs. This explains why two businesses can pay different click prices for the same keyword.

Google Ads cost by sector: Median table for 26 sectors

For each sector, the medians of its keywords’ low- and high-range values were calculated separately. In sectors with two keywords, the median is the average of the two values (rounded to the nearest kuruş); with three or four keywords, the rule above applies. The table is sorted by Turkey’s high-range median from highest to lowest.

SectorKeywordsTurkey median (low – high, TL)Istanbul median (low – high, TL)
Web design and digital670.25 – 251.9282.83 – 283.13
Household moving459.61 – 209.2175.56 – 240.51
Plumbing367.64 – 205.40103.08 – 260.59
Electrician233.43 – 164.7852.32 – 185.67
Security systems216.76 – 162.1843.49 – 210.17
Air conditioning service333.20 – 146.4652.96 – 174.39
Boiler service329.81 – 131.8348.01 – 142.69
Pest control333.90 – 123.3356.27 – 135.65
Insurance341.03 – 108.6943.75 – 114.66
Renovation317.93 – 107.7224.64 – 127.18
Auto service419.30 – 104.5730.11 – 122.45
Carpet cleaning229.31 – 100.9841.13 – 123.57
Cleaning426.64 – 100.8738.92 – 109.99
Education courses326.87 – 96.8733.52 – 99.15
Locksmith322.39 – 83.6131.58 – 102.02
Kindergarten217.15 – 75.8018.59 – 70.88
Sports214.47 – 54.1515.67 – 59.58
Car rental314.47 – 53.3615.45 – 53.19
Beauty and hairdressing312.81 – 51.3917.39 – 52.48
Printing and signage211.23 – 41.7415.87 – 45.07
Driving school210.16 – 41.5510.32 – 30.28
Balcony glazing211.35 – 36.8114.58 – 41.80
Wedding37.49 – 35.918.88 – 46.32
Real estate21.63 – 18.152.16 – 21.81
Accommodation24.55 – 17.935.51 – 21.49
Furniture34.63 – 15.624.98 – 19.51

The leading “web design and digital” sector is also Onur Freelance’s own sector; data was reproduced as obtained. Although its high-range median is 251.92 TL, keywords differ greatly: “social media agency” is 49.48–182.30 TL, while “google ads agency” is 82.30–1,210.81 TL. A sector median shows the middle of several sector keywords rather than a single keyword; for businesses with their own keyword lists, the keyword table is a more appropriate starting point.

Keyword-level CPC in home services, plumbing, and technical services

Keyword tables are divided into sector groups. Each row first shows Turkey nationwide, then Istanbul province, with monthly search ranges, competition levels, and low–high top of page bid ranges (TL). Rows where Istanbul competition differs state the two values separately.

Moving, plumbing, technical services, locksmiths, and security systems

KeywordsTurkey: Monthly searches / competitionTurkey bid range (TL)Istanbul: Monthly searches / competitionIstanbul bid range (TL)
Household moving
household moving10 B–100 B / Medium61.14 – 221.0810 B–100 B / Medium75.01 – 282.69
intercity moving10 B–100 B / Medium52.94 – 197.331 B–10 B / Medium76.10 – 198.32
office moving1 B–10 B / Medium128.96 – 770.531 B–10 B / Medium319.83 – 770.55
partial-load moving1 B–10 B / Medium58.08 – 170.281 B–10 B / Medium63.25 – 181.84
Plumbing
plumber10 B–100 B / Medium61.47 – 181.2010 B–100 B / Medium103.08 – 266.60
water leak detection10 B–100 B / Medium67.64 – 205.4010 B–100 B / Medium85.46 – 217.34
drain unblocking10 B–100 B / Medium78.96 – 229.321 B–10 B / Medium110.55 – 260.59
Boiler service
boiler service10 B–100 B / Low23.96 – 122.7810 B–100 B / Low48.01 – 133.76
boiler repair1 B–10 B / Medium38.62 – 152.851 B–10 B / Medium63.54 – 164.40
boiler maintenance1 B–10 B / Medium29.81 – 131.831 B–10 B / Medium45.90 – 142.69
Air conditioning service
air conditioning service10 B–100 B / Medium36.53 – 146.461 B–10 B / Medium52.96 – 174.39
air conditioner installation1 B–10 B / Medium25.88 – 120.731 B–10 B / Medium48.50 – 158.32
air conditioner maintenance1 B–10 B / Medium33.20 – 153.361 B–10 B / Medium53.20 – 187.93
Electrician
electrician100 B–1 Mn / Low30.74 – 146.2710 B–100 B / Medium58.24 – 167.29
emergency electrician1 B–10 B / Medium36.11 – 183.281 B–10 B / Medium46.39 – 204.04
Locksmith
locksmith100 B–1 Mn / Medium19.31 – 81.8510 B–100 B / Medium29.66 – 89.75
emergency locksmith1 B–10 B / Medium26.76 – 102.02100–1 B / Medium31.58 – 102.46
automotive locksmith1 B–10 B / Medium22.39 – 83.611 B–10 B / Medium34.39 – 102.02
Security systems
security camera10 B–100 B / High6.16 – 72.221 B–10 B / High29.09 – 194.49
alarm system1 B–10 B / High27.36 – 252.131 B–10 B / High57.88 – 225.85

The most notable row in this group is “office moving”: the low range is 128.96 TL nationwide and 319.83 TL in Istanbul, while the high range is around 770 TL in both locations. Istanbul’s low range exceeds 100 TL for plumbing and drain-unblocking keywords.

Cleaning, pest control, carpet cleaning, renovation, and balcony glazing

KeywordsTurkey: Monthly searches / competitionTurkey bid range (TL)Istanbul: Monthly searches / competitionIstanbul bid range (TL)
Cleaning
cleaning company10 B–100 B / Medium27.36 – 103.511 B–10 B / Medium47.41 – 116.98
home cleaning1 B–10 B / Medium21.29 – 86.401 B–10 B / Medium29.42 – 100.26
office cleaning1 B–10 B / Medium25.92 – 98.221 B–10 B / Medium32.70 – 102.99
post-construction cleaning1 B–10 B / Medium30.50 – 104.14100–1 B / Medium45.14 – 131.76
Pest control
pest control1 B–10 B / Medium29.90 – 116.741 B–10 B / Medium56.27 – 135.65
insect extermination10 B–100 B / Medium46.25 – 153.031 B–10 B / Medium56.67 – 154.00
vermin control1 B–10 B / Medium33.90 – 123.33100–1 B / Medium54.12 – 124.84
Carpet cleaning
carpet cleaning100 B–1 Mn / Medium29.32 – 97.5910 B–100 B / Medium41.27 – 131.60
upholstery cleaning10 B–100 B / Medium29.30 – 104.3610 B–100 B / Medium40.99 – 115.54
Renovation
home renovation1 B–10 B / Medium30.74 – 176.29100–1 B / Medium51.54 – 219.95
bathroom renovation1 B–10 B / Medium17.93 – 107.72100–1 B / Medium24.64 – 127.18
kitchen cabinets10 B–100 B / High4.11 – 26.1410 B–100 B / High6.21 – 34.03
Balcony glazing
balcony glazing10 B–100 B / Medium14.72 – 49.441 B–10 B / Medium18.90 – 55.17
balcony glazing prices10 B–100 B / Medium7.97 – 24.171 B–10 B / Medium10.25 – 28.43

Keyword-level CPC in automotive, insurance, education, and digital services

Differences between keywords within the same sector are especially clear in this group. The high range varies severalfold between “car wash” and “vehicle inspection” in auto services, and between “private tutoring” and “english course” in education.

Car rental, auto service, and insurance

KeywordsTurkey: Monthly searches / competitionTurkey bid range (TL)Istanbul: Monthly searches / competitionIstanbul bid range (TL)
Car rental
car rental100 B–1 Mn / Medium14.47 – 53.36100 B–1 Mn / Medium15.45 – 53.19
rent a car10 B–100 B / Medium16.45 – 67.0910 B–100 B / Medium16.63 – 68.96
monthly car rental10 B–100 B / Medium7.66 – 50.641 B–10 B / Medium8.53 – 48.74
Auto service
auto service1 B–10 B / Low18.10 – 100.591 B–10 B / Medium22.33 – 112.55
vehicle inspection10 B–100 B / Medium72.80 – 281.371 B–10 B / Medium96.76 – 293.69
tire shop100 B–1 Mn / Medium20.50 – 108.5410 B–100 B / Medium37.88 – 132.35
car wash100 B–1 Mn / Low8.20 – 46.0310 B–100 B / Low10.86 – 46.04
Insurance
comprehensive car insurance10 B–100 B / Medium52.25 – 148.611 B–10 B / Medium57.23 – 157.62
traffic insurance10 B–100 B / High41.03 – 76.7710 B–100 B / High43.75 – 79.12
home insurance1 B–10 B / High35.94 – 108.691 B–10 B / High37.75 – 114.66

Driving schools, education courses, and kindergartens

KeywordsTurkey: Monthly searches / competitionTurkey bid range (TL)Istanbul: Monthly searches / competitionIstanbul bid range (TL)
Driving school
driving school10 B–100 B / Low10.23 – 44.3310 B–100 B / Medium10.44 – 33.35
driver’s license course1 B–10 B / Medium10.08 – 38.771 B–10 B / Medium10.20 – 27.21
Education courses
english course10 B–100 B / Medium61.88 – 512.8410 B–100 B / Medium78.21 – 566.56
private tutoring10 B–100 B / Medium11.37 – 74.581 B–10 B / Medium24.59 – 99.15
YKS university entrance exam course100–1 B / Medium26.87 – 96.87100–1 B / Medium33.52 – 87.68
Kindergarten
kindergarten10 B–100 B / Low18.59 – 82.0910 B–100 B / Medium21.00 – 88.06
nursery10 B–100 B / Low15.70 – 69.501 B–10 B / Medium16.17 – 53.70

Web design and digital services

KeywordsTurkey: Monthly searches / competitionTurkey bid range (TL)Istanbul: Monthly searches / competitionIstanbul bid range (TL)
Web design and digital
web design10 B–100 B / Medium41.24 – 165.1610 B–100 B / Medium48.33 – 199.24
having a website built100–1 B / Medium65.75 – 247.52100–1 B / Medium78.49 – 299.65
setting up an e-commerce website1 B–10 B / Medium103.81 – 664.56100–1 B / Medium103.65 – 642.31
seo agency1 B–10 B / Low74.75 – 256.311 B–10 B / Medium130.26 – 266.61
google ads agency100–1 B / Medium82.30 – 1210.81100–1 B / Medium87.17 – 505.85
social media agency1 B–10 B / Medium49.48 – 182.301 B–10 B / Medium59.46 – 204.73

Keyword-level CPC in weddings, accommodation, beauty, sports, real estate, and furniture

This group contains the measurement’s lowest bid ranges. In real estate and furniture, the high range is below 35 TL for most keywords; however, service-intent keywords such as “custom-made furniture” are significantly more expensive than product searches in the same sector.

Weddings, accommodation, beauty and hairdressing, sports

KeywordsTurkey: Monthly searches / competitionTurkey bid range (TL)Istanbul: Monthly searches / competitionIstanbul bid range (TL)
Wedding
wedding venue10 B–100 B / Low7.49 – 35.9110 B–100 B / Low8.88 – 48.19
outdoor wedding venues100–1 B / Medium4.66 – 17.40100–1 B / Medium4.31 – 17.56
wedding photographer1 B–10 B / Low10.54 – 43.551 B–10 B / Low12.96 – 46.32
Accommodation
boutique hotel10 B–100 B / Medium5.64 – 24.641 B–10 B / Medium6.90 – 32.15
bungalow100 B–1 Mn / Medium3.46 – 11.2110 B–100 B / Medium4.12 – 10.83
Beauty and hairdressing
hairdresser100 B–1 Mn / Low12.81 – 47.45100 B–1 Mn / Medium17.39 – 52.48
beauty salon10 B–100 B / Low13.16 – 58.201 B–10 B / Low18.34 – 68.82
nail extensions10 B–100 B / Low11.85 – 51.3910 B–100 B / Low14.88 – 48.50
Sports
gym100 B–1 Mn / Low14.50 – 52.0910 B–100 B / Medium16.00 – 67.64
pilates100 B–1 Mn / Low14.43 – 56.2110 B–100 B / Medium15.34 – 51.51

Furniture, real estate, printing, and signage

KeywordsTurkey: Monthly searches / competitionTurkey bid range (TL)Istanbul: Monthly searches / competitionIstanbul bid range (TL)
Furniture
furniture100 B–1 Mn / Medium4.24 – 15.6210 B–100 B / Medium4.98 – 19.51
bedroom set100 B–1 Mn / High4.63 – 8.3410 B–100 B / High4.64 – 9.50
custom-made furniture100–1 B / Low19.28 – 89.6710–100 / Low29.14 – 108.16
Real estate
real estate office1 B–10 B / Low1.78 – 26.241 B–10 B / Low2.63 – 31.06
apartment for sale10 B–100 B / Low1.47 – 10.0610 B–100 B / Low1.69 – 12.55
Printing and signage
signage10 B–100 B / Low11.69 – 43.8810 B–100 B / Low18.84 – 49.86
printing10 B–100 B / Low10.77 – 39.5910 B–100 B / Medium12.89 – 40.28

Google Ads management at Onur Freelance: Fees and working arrangements

At Onur Freelance, Google Ads management starts from 9,000 TL per month. The advertising budget is excluded and paid directly to Google through the business’s own Google Ads account. The account is opened in the business’s name, and we work with administrative access. No promises are made about click costs, lead counts, or sales; no manager can determine an auction’s outcome in advance. The fee’s scope appears on the Google Ads prices page, while comparison with market management fees appears in the Google Ads management fees 2026 research.

How much higher is Google advertising cost per click in Istanbul than nationwide?

For each keyword, the percentage difference was calculated from the ratio of Istanbul to the nationwide figure: (Istanbul ÷ Turkey − 1) × 100. Low and high ranges were calculated separately, then the median of the 74 keyword percentage differences was taken.

  • High range: Istanbul is higher for 62 of 74 keywords and lower for 12; none are equal. The median difference is 10.7% (37th and 38th values: hairdresser 10.6% and upholstery cleaning 10.7%).
  • Low range: Istanbul is higher for 72 of 74 keywords and lower for 2. The median difference is 28.4% (37th and 38th values: balcony glazing 28.4% and emergency electrician 28.5%).
  • At both ends: For 61 keywords, Istanbul exceeds the nationwide figure in both low and high ranges.
  • Competition: For 10 keywords, competition was “Low” nationwide and “Medium” in Istanbul: electrician, seo agency, driving school, kindergarten, nursery, hairdresser, auto service, gym, pilates, and printing. None changed in the opposite direction.

The table below shows the 6 keywords with the largest high-range differences and all 12 keywords where Istanbul was cheaper. Percentages are rounded to one decimal place.

KeywordsTurkey (TL)Istanbul (TL)High-range differenceLow-range difference
The 6 keywords with the largest Istanbul difference in the high range
security camera6.16 – 72.2229.09 – 194.49+169.3%+372.2%
plumber61.47 – 181.20103.08 – 266.60+47.1%+67.7%
carpet cleaning29.32 – 97.5941.27 – 131.60+34.8%+40.8%
wedding venue7.49 – 35.918.88 – 48.19+34.2%+18.6%
private tutoring11.37 – 74.5824.59 – 99.15+32.9%+116.3%
air conditioner installation25.88 – 120.7348.50 – 158.32+31.1%+87.4%
The 12 keywords with lower high ranges in Istanbul
google ads agency82.30 – 1210.8187.17 – 505.85−58.2%+5.9%
driver’s license course10.08 – 38.7710.20 – 27.21−29.8%+1.2%
driving school10.23 – 44.3310.44 – 33.35−24.8%+2.1%
nursery15.70 – 69.5016.17 – 53.70−22.7%+3.0%
alarm system27.36 – 252.1357.88 – 225.85−10.4%+111.5%
YKS university entrance exam course26.87 – 96.8733.52 – 87.68−9.5%+24.7%
pilates14.43 – 56.2115.34 – 51.51−8.4%+6.3%
nail extensions11.85 – 51.3914.88 – 48.50−5.6%+25.6%
monthly car rental7.66 – 50.648.53 – 48.74−3.8%+11.4%
bungalow3.46 – 11.214.12 – 10.83−3.4%+19.1%
setting up an e-commerce website103.81 – 664.56103.65 – 642.31−3.3%−0.2%
car rental14.47 – 53.3615.45 – 53.19−0.3%+6.8%

The substantially larger low-range difference than high-range difference can be interpreted as making top-of-page placement with the lowest bid harder in Istanbul than nationwide; this is our interpretation, not Google’s explanation. “Office moving” is the clearest example: the low range rises 148.0%, while the high range stays nearly identical. Most reverse examples are education, digital service, and rental keywords; for “google ads agency,” Istanbul’s high range is 58.2% below the nationwide figure. The planner does not show which provinces’ advertisers influence nationwide values for these keywords. The budget effect of district targeting and location settings is explained on the Google Ads management in Istanbul page.

Different intent within the same sector: Emergency, price, and product searches

Placing keywords from the same sector side by side shows that bid ranges vary by search intent. The comparisons below come directly from the data; statements about reasons are our interpretation.

  • Emergency searches cost more: “locksmith” is 19.31–81.85 TL nationwide, and “emergency locksmith” 26.76–102.02 TL. “electrician” is 30.74–146.27 TL, and “emergency electrician” 36.11–183.28 TL. In both pairs, the emergency term is higher at both ends despite fewer searches (for locksmiths, “100 B–1 Mn” versus “1 B–10 B”). Our interpretation: advertisers may bid more because someone seeking immediate service is closer to converting through a phone call.
  • “Prices” searches cost less: “balcony glazing” is 14.72–49.44 TL, while “balcony glazing prices” is 7.97–24.17 TL; in Istanbul the comparison is 18.90–55.17 TL versus 10.25–28.43 TL. Our interpretation: someone researching prices may be earlier in the decision process, and advertisers may bid more cautiously.
  • Long-term rental: “monthly car rental” is 7.66–50.64 TL, and “car rental” 14.47–53.36 TL. The low range nearly halves while the high ranges remain close.
  • Products versus services: In furniture, “furniture” is 4.24–15.62 TL and “bedroom set” 4.63–8.34 TL, while “custom-made furniture” is 19.28–89.67 TL. In renovation, “kitchen cabinets” is 4.11–26.14 TL, and “home renovation” 30.74–176.29 TL.

The relationship between the competition column and price is also weaker than expected. Grouped by nationwide competition labels, the high-range median is 51.74 TL for 20 “Low” competition keywords, 118.74 TL for 48 “Medium” keywords, and 74.50 TL for 6 “High” keywords (low-range medians are 12.99, 29.86, and 16.76 TL respectively). “Bedroom set” and “kitchen cabinets” are among the measurement’s cheapest keywords despite high competition. Since competition measures advertiser count under Google’s definition, a crowded keyword need not be expensive. Removing paid clicks from searches with unsuitable intent is discussed in the Google Ads negative keywords guide.

How many TL does one Google advertising click cost? From bid ranges to monthly budgets

In this measurement, top-of-page bids range from 1.47 TL (“apartment for sale,” Turkey low range) to 1,210.81 TL (“google ads agency,” Turkey high range). A single “one click costs this much” figure is therefore misleading; the right question is how many clicks are needed monthly for the target leads and within which range those clicks will be priced.

Google Ads budget calculator performs this calculation using three inputs: monthly target leads, expected conversion rate, and average CPC. Dividing target leads by conversion rate gives required clicks, and multiplying clicks by CPC gives the monthly budget; the tool also shows an average daily budget by dividing the monthly amount by 30.4.

Example: A boiler service operating in Istanbul targets 20 leads monthly. For conversion rate, an example assumption of 10% was used; this is neither a sector average nor a measured value and should be replaced with the business’s own data.

  1. Required clicks: 20 ÷ 0.10 = 200 clicks
  2. Using the Istanbul low range for “boiler service”: 200 × 48.01 TL = 9,602 TL
  3. Using the same keyword’s Istanbul high range: 200 × 133.76 TL = 26,752 TL
  4. Average daily budget (÷ 30.4): Approximately 315.86 TL to 880 TL

These two amounts are an estimated range, not a budget recommendation. Since a bid range is not the same as average CPC, the most accurate calculator input is the average CPC shown on the planner’s forecast screen after keywords are added to the plan. Accessing the planner, adding keywords, and reading forecasts are explained step by step in the Google Ads Keyword Planner guide.

The 4.5% Turkey Regulatory Operating Cost added to invoices

Planner bid ranges show advertising costs; ads served in Turkey have an additional invoice surcharge. According to Google’s jurisdiction-specific surcharges page, the Turkey Regulatory Operating Cost was reduced from 7% to 4.5% effective January 1, 2026. Adding this item to the example above raises monthly amounts to 10,034.09 TL–27,955.84 TL (9,602 × 1.045 and 26,752 × 1.045). Reasons for an unexpected card charge are explained in the why Google Ads is charging money article.

Scope, limitations, and update schedule

This table is a historical market indicator from Google’s planning tool rather than an account’s actual spending report. Consider the following limits when reading:

  • Planner estimate: Bid ranges are based on historical bids; actual campaign charges differ with quality, location, device, time, and competitors’ current bids.
  • Volume range: Search counts appeared as ranges in this account. A keyword in the “10 B–100 B” range does not reveal which end it is close to.
  • Seasonality: The 12-month period is combined into one range; monthly differences for seasonal businesses such as boilers, air conditioning, or weddings are not visible here.
  • Match type: The planner supplies keyword-level data; in real campaigns, ads may also appear for different search terms depending on match type, and costs arise from those terms.
  • Location detail: Istanbul province was queried as one location. District or radius targeting may produce different figures.
  • Keyword selection: Each sector is represented by 2–6 keywords. The sector median is not the average of every search in that sector.

Why are healthcare, law, accounting, and veterinary services absent?

These professions were excluded because advertising and promotion are restricted by their own professional rules. Before planning advertising in these fields, checking the relevant professional body’s rules is recommended.

Update note

This research uses October 2026 data and is refreshed every 3 months using identical keywords, locations, and network settings; the next measurement will be in January 2027.

To cite this data

Download the dataset: google-ads-tbm-2026-onurfreelance.csv — 74 rows, UTF-8 CSV; the first row is a source and methodology note. The dataset is shared under a CC BY 4.0 license: It may be used, adapted, and shared with attribution to Onur Freelance; the citation format below is recommended.

When quoting part of the tables, the suggested citation is: Onur Freelance, “Google Ads Click Costs 2026: CPC Across 26 Sectors,” Google Ads Keyword Planner historical metrics (Google Search network, September 2025–August 2026), accessed 09.10.2026, https://onurfreelance.com/google-ads-tiklama-maliyetleri-2026/. Stating that the figures are bid ranges rather than paid CPC ensures correct interpretation.

Let us read the bid range in a business’s own account

For those still researching, the keyword tables and calculator provide a sufficient starting point. For those with ready keyword lists but undecided budgets, or who consider current campaign click costs high, the account is reviewed with read-only access; scope and a monthly fee quote are provided in writing. Contact is available through WhatsApp or by phone.

Related guides

Frequently asked questions

According to Keyword Planner data for September 2025–August 2026, the median top of page bid across 74 keywords in 26 service sectors is 24.92 TL in the low range and 99.41 TL in the high range nationwide. Depending on the keyword, the range extends from 1.47 TL to 1,210.81 TL.

CPC is cost per click. Maximum CPC is the highest amount you are willing to pay; actual CPC is the final amount charged for a click. Google says the auction requires only the amount needed to maintain Ad Rank; besides bids, ad quality, thresholds, and search context determine Ad Rank.

Google defines the low range as approximately the 20th percentile of historical bids advertisers paid for top-of-page placement for that keyword under the selected location and Search Network settings, and the high range as approximately the 80th percentile. These are historical bid indicators rather than average CPC paid.

In this measurement, sector medians show the highest bid ranges in web design and digital services (70.25–251.92 TL), household moving (59.61–209.21 TL), and plumbing (67.64–205.40 TL). Furniture, accommodation, and real estate had the lowest medians.

For most keywords, yes. The high range was higher in Istanbul than nationwide for 62 of 74 keywords; the median keyword-level difference was 10.7% in the high range and 28.4% in the low range. For 12 keywords, including driving school, nursery, and google ads agency, Istanbul’s high range was lower.

According to Google’s jurisdiction-specific surcharges page, ads served in Turkey incur the Turkey Regulatory Operating Cost; the rate was reduced from 7% to 4.5% effective January 1, 2026. Planner bid ranges do not include this surcharge.

Divide monthly target leads by conversion rate to find required clicks, multiply clicks by CPC for the monthly budget, and divide by 30.4 to convert to a daily budget. Conversion rates should come from the business’s own data; the most accurate CPC input is average CPC on the planner’s forecast screen.

At Onur Freelance, Google Ads management starts from 9,000 TL per month. The advertising budget is excluded and paid directly to Google through the business’s own Google Ads account; the account is opened in the business’s name. No promises are made about click costs, leads, or sales.

Onur Ertem - Onur Freelance Corporate Web Design

Onur Ertem

Strengthen your business online! 🚀 Are you ready to grow your brand with corporate web design and digital marketing solutions? Contact us today and stand out in the digital world with our professional support!

Phone-alt Whatsapp

Call us

Call us for detailed information.

Let us call you!

Share your number and let us call you!

Our other services

Service areas

Contact information