Web design in Ümraniye: websites built for each company, from industrial estates to Finanskent

Common practice and the recommended structure for industrial company websites

Some habits have repeated for years on manufacturer and repair service websites. The comparison below places common market practices alongside the approach followed in this work.

This comparison does not mean ready-made templates are entirely wrong; a simple template may be sufficient for a small business. What matters is adapting the template to the company’s customers. Even when templates are used in Ümraniye web design projects, demo sections are removed and pages are rewritten around the company’s actual work.

Renewing an aging company website in Dudullu: addresses, catalogs, and email

For many companies operating in İMES, DES, or KADOSAN for a long time, the domain has remained the same for years; the website, however, has changed hands several times and grown through pages added onto an old theme. Renewing such a website differs from building from scratch on an empty domain. Product pages Google has known for years, catalog links saved by suppliers, and corporate email accounts tied to the same domain must continue working on the new website.

When a redesign project starts in Ümraniye, the following inventory is prepared before design:

• Old address list: Live pages are collected from Search Console and the old sitemap; each product group, service, and contact page is matched to its new website counterpart in a single table.
• Permanent redirects: Every page whose address changes is connected to the closest new page using a 301 redirect. Google’s site move documentation states that 301 and other permanent redirects do not cause PageRank loss; a page deleted without a redirect sends visitors to an error screen.
• PDF catalog links: If the path of a catalog file previously emailed to procurement specialists changes, the old file address is also redirected to the new one.
• Email records: The domain’s MX records are preserved when hosting changes; otherwise, quotation correspondence may stop on the day the new website launches.

For offices moving to Finanskent or another neighborhood in the district, redesign is timed to coincide with the address change; the new address on the website, map, and email signature is updated together. In the same document, Google also notes that rankings may fluctuate for a while after a move; in the weeks following launch, Search Console is therefore used to monitor whether old addresses lead to the correct pages and indexing is recovering. Technical steps for changing hosting appear on the WordPress website migration page, while Google’s recommendations appear in the Google Search Central site move guide.

Ümraniye on the map: registering the industrial address correctly

For queries such as “Dudullu turning” or “Ümraniye furniture manufacturing,” the map box often fills the first screen. Since many companies share the same internal street in industrial estates, matching the Google Business Profile address exactly to the website, selecting the correct category, and placing the location marker at the door make a difference. The website is prepared with this consistency in mind; steps for the profile itself are explained in the Google Business Profile optimization guide. Ongoing local SEO work is a separate service and is not included in the website scope.

Noticeable shortcomings on company websites in Ümraniye

Similar defects appear on websites reviewed for redesign, whatever the type of work. Their solutions are technically simple, but they cause lost customers for as long as they go unnoticed.

Phone and email details unchanged for years

When companies in industrial estates move or change partners, old numbers can remain on the website. Contact information is reviewed at least once a year; preferably, an email matching the domain is used.

A catalog that looks right only on desktop

Wide product tables overflow on phones, and visitors cannot find what they need by scrolling. Tables are built to transform into cards on mobile.

An address contradicting the district name

An office in Finanskent appearing as Ataşehir on the website and Ümraniye on the map confuses both visitors and search engines. During Ümraniye web design, the official address is used on the website, map, and email signature.

A quotation form that has never been tested

Sometimes it takes months to discover that requests submitted through a form reach nobody. On launch day, a test message is entered in the form and the inbox receiving its notification is checked.

From Gülsuyu to the industrial estate by M4 and M8: what information is collected during a visit?

Ümraniye’s industrial areas can be reached from Gülsuyu by rail: the M4 line goes to Kozyatağı, where you change to the M8 Bostancı–Parseller line. According to Metro İstanbul’s line information, two M8 stations are named İMES and MODOKO-KEYAP, and the line also connects with M5 at Dudullu. This makes it possible to schedule a meeting at a workshop or showroom without depending on traffic congestion.

The purpose of a visit is more to collect the website’s raw materials than to make introductions. Details difficult to explain by phone become clear quickly where the work is done:

• Machinery and capacity: Machine types, materials processed, and whether subcontract work is accepted are noted.
• Photo list: The shots to include on the website are selected, such as the showroom, production area, packaging, and dispatch point.
• Entrance directions: The industrial estate entrance to use, block and door number, and where a loading vehicle should approach are written down.
• Documents: The company’s quality or conformity certificates to be displayed on the website are selected.

For furniture and joinery companies around MODOKO and KEYAP, the visit is often combined with a showroom inspection. Product group dimensions, fabric or wood options, and which corners of the display area to show are noted that same day. If the company’s own photographer will handle the shoot, a list explaining which shots will be used on the website and at what proportions is sent beforehand; this avoids needing a second shoot for missing photographs.

If the website brief form is completed before the meeting, the visit takes less time; decisions such as the page list, language preference, and online sales have already been marked. For offices around Finanskent, the focus shifts from production areas toward service definitions, team information, and corporate correspondence arrangements. An on-site meeting is not mandatory: the same information can be collected by video call and photographs uploaded to a shared folder, and in either case the quotation is provided in writing that same day.

Fixed rules of collaboration

The approved quotation states the page list, launch date, and price in writing; excluded tasks are shown on a separate line. There is one point of contact in the project, and requests are communicated without an intermediary. The domain, server account, and dashboard passwords are transferred to the company. For those wanting to outsource technical work after delivery, WordPress maintenance and updates support is optional.

No promise is made about the position in Google results; the commitment is soundly established technical infrastructure. Meetings can be on-site or online; the web design in Ataşehir page prepared for the neighboring district to the west describes the same working method. For the official introduction to the district’s industrial areas, the Ümraniye District Governor’s industry page can be consulted.