Finans Zone is an insurance intermediary with an office in Maltepe, Istanbul, presented on its own website as an elite agency of Euler Hermes Sigorta A.Ş. – Allianz Trade Türkiye. It offers trade credit and surety insurance solutions to SMEs. The sections of finanszone.com, created by Onur Freelance, described below were opened and checked individually on the live website; figures such as policy quantities or premium volume have not been added to the article.
Project summary
| Company | Finans Zone |
|---|---|
| Industry | Trade credit and surety insurance intermediation (B2B) |
| Location | Maltepe / Istanbul |
| Website type | Corporate service and application website |
| Infrastructure | WordPress, Elementor Pro, Hello Elementor theme, WP Rocket |
| Key features | Preliminary analysis form, application form with company details, surety insurance guide, legislation list, video section, KVKK (Turkey’s Personal Data Protection Law) consent checkboxes |
| Live website | finanszone.com |
The website’s role in insurance intermediation
Trade credit insurance and surety insurance are less familiar products than personal products such as home or comprehensive auto insurance, and they take time to explain. Their buyer is generally a company owner or finance manager; they first want to understand whether the product fits their own business model. The website’s first task is to define these products in simple language, and its second is to collect the company information required for a quote in an organized way.
Trust elements are also particularly important in financial services. It should be clearly visible which insurance company the agency works with, which legislation the products are based on, and how personal data shared through the form is processed.
A contractor seeking a bid guarantee and a manufacturer wanting to secure export receivables arrive at the same website with different questions. Keeping the two main products under separate menu headings separates these two visitors’ paths at the first click.
Product pages and informational content
Trade credit insurance
The page explains what protection the product provides for domestic and export sales, with a quick application form below. In addition to name, phone number and email, the form includes fields for title, company name, tax number, province, district and full address, along with a mandatory KVKK consent checkbox.
Surety insurance guide
The surety insurance page is written as a long guide that, after a definition, step-by-step process and advantages, explains bid, final, advance payment, performance, maintenance and repair, and customs and tax surety types under subheadings. Whom the product is suitable for is addressed in a separate section with industry examples.
Services and legislation
The our services page brings credit, surety and export insurance, surety bonds and letters of guarantee solutions together in short cards. The legislation page lists the SME regulation, communiqués on state-supported trade credit insurance and reinsurance decisions with their dates.
Preliminary analysis form
The website’s most distinctive part is the page called “Estimated Pricing Tool”. The page clearly states that no automatic calculation is performed and that the information will be assessed by a specialist. The form asks for insurable turnover, maximum invoice payment term, the main industry of the buyers, whether an independent audit report is available, and the inquiry type. The industry field is a dropdown list ranging from chemicals to automotive; the inquiry field includes credit insurance, bid and final guarantees, and maintenance and repair guarantees. Questions that would be asked during the first phone call when preparing a quote are thus answered in advance.
Presentation and contact elements
The home page includes a playlist of three videos explaining how credit insurance works, benefit cards grouped under five headings for SMEs, and a link to the page introducing the company. The quick quote button in the top menu is visible from every page; the footer contains a LinkedIn link and landline number. The contact page provides the Maltepe office address, two phone numbers and email together. Consent checkboxes in the forms link to the KVKK privacy notice published on a separate page.
Technical infrastructure
The website is built on WordPress with Elementor Pro and the Hello Elementor theme. WP Rocket for caching, and Google Site Kit and Tag Manager for measurement, are visible in the source code. The application forms were prepared with Elementor Pro’s form component; adding a field or a new industry to the dropdown list can be done from the administration panel. Custom title tags beginning with the searched phrase were written for the surety insurance and pricing pages; for example, the surety page title also includes the types and application process.
Checklist for financial service websites
- A separate page for each product: Different products such as credit and surety should be explained on separate pages, each with its own definition and application route.
- Setting calculation expectations correctly: If the price is not calculated automatically, this should be clearly written on the form page.
- Corporate form fields: Information such as tax number, turnover and payment terms shortens the quotation process; personal data consent should be mandatory.
- Legislative sources: Listing the regulations and communiqués relied upon increases trust.
- Simple language: Terms such as letter of guarantee should be explained in one sentence where they first appear.
- Foreign-language plan: For websites addressing exporting companies, English content should be planned as separate pages.
The scope of service websites with this structure is explained on the corporate web design page, and form and content maintenance after launch is described on the website management page.
For a similar project
For companies working in insurance, financing or accounting, a free initial assessment is carried out based on the products offered, the required form fields and existing content. An estimated amount according to the project size can be worked out using the website cost calculator tool.
Frequently asked questions
What information should an insurance agency website include?
A definition of every product offered, an application or quote form, the insurance company the agency works with, contact details and the KVKK privacy notice are the essential information. The Finans Zone website also includes a legislation list alongside these.
What is the difference between an online premium calculator and a preliminary analysis form?
A calculator displays an amount instantly based on the data entered; a preliminary analysis form sends the information to a specialist, with a response following assessment. The page on Finans Zone uses the second method and clearly states this on the page.
Is it appropriate to request a tax number in a corporate quote form?
Information such as tax number and company title is necessary for a company-specific insurance quote. When collecting this data, KVKK consent should be obtained and a link to the privacy notice should be provided.
What does a legislation page add to an insurance website?
It shows the regulations and communiqués on which the products are based in one place, providing a resource for a finance manager doing research. At Finans Zone, these documents are listed with their dates.
Should a long guide be on the product page or the blog?
When a guide explaining the product itself stays on the product page, it is read in the same place as the application form. The surety insurance page explains the types, process and advantages in this way through subheadings.
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