Akkason is a workshop in Ka??thane, Istanbul, manufacturing audio racks, speaker stands, record storage units, headphone stands and accessories such as spikes for audio systems. akkason.com is a product presentation and catalog website designed and developed by Onur Freelance. This study explains how product series, custom order options and showroom information are brought together on the website of a small-scale niche manufacturer.
Project overview
| Company | Akkason Audio Rack (Seyrantepe, Ka??thane) |
|---|---|
| Industry | Hi-Fi furniture and audio system accessory manufacturing |
| Website type | Series-based product catalog and custom order presentation |
| Platform | WordPress; WooCommerce without prices for the product catalog, with pages built in Elementor Pro |
| Languages | Turkish (English product group names in the menu) |
| Key features | Product group pages, series pages with technical information, PDF catalog downloads, custom design section, project example gallery, blog, map and WhatsApp |
| Live website | akkason.com |
The business’s needs
Hi-Fi furniture buyers are usually knowledgeable and meticulous: they ask about their speakers’ weight, the height between shelves, the effect of vibration on sound and the materials used. In this industry, a manufacturer’s website is generally expected to show not only product photos but also technical details such as load capacity, materials and color options. An attractive image draws interest; the decision is made through the details.
For companies manufacturing in workshops, a second expectation is to explain that custom dimensions or custom designs can be accommodated alongside standard products. For customers wanting to see products in person, the showroom address and directions are also part of the purchasing journey.
What the website includes
Menu organized by product groups
The Our products menu is divided into audio racks, speaker stands, spikes and accessories, record stands, headphone stands and custom design headings. Each group’s own page explains what the product family does; for example, the audio rack page explains how the open shelf structure prevents equipment from overheating and that shelves can be added to the system later. At the time of review, twenty-eight products were listed in the catalog.
Series pages with technical information
Products are introduced on separate pages under their series names. A speaker stand series page states which speaker types it suits, the recommended maximum load, shelf and column materials, and details of anti-vibration plugs and spike feet. Products are organized with WooCommerce, but prices and a cart are not shown; sales conversations take place through contact channels.
PDF catalog downloads
A ?Download catalog? link appears on the homepage and at the bottom of product group pages; a presentation and catalog file containing all products can be downloaded as a PDF. For buyers who decide by comparing options, this file is a resource they can review without reopening the website.
Custom design and project examples
The Made for you page explains that existing series can be adapted to the desired shape, material, dimensions and color, or that products can be made from scratch. The Custom Design section shows projects such as custom speaker cabinets and turntable and amplifier refurbishment individually. The References page presents an image gallery under the heading ?Examples of our work.?
Blog
The blog includes articles explaining the effect of speaker stand use on sound and the selection of wood for furniture. These articles address audio enthusiasts who are researching the topic but are not yet searching for a product.
Showroom, map and WhatsApp
The Contact page includes the Seyrantepe address, where products can be viewed in person, along with phone and email details; the address is shown on the pages with an embedded Google Maps map. The top bar includes WhatsApp and Instagram links; the website also links to a YouTube channel.
Website checklist for workshops making niche products
The following points are reviewed when preparing websites for workshops making products for a specialist audience, such as Hi-Fi furniture:
- Dimensions and capacity: External dimensions, height between shelves and recommended maximum load should be stated for every product; knowledgeable buyers compare these values with their own equipment.
- Material and color options: Materials used and color options should be listed on the product page and, where possible, shown with close-up photographs.
- Custom order process: Which information will be requested from customers for custom dimensions (equipment list, measurements, room photograph) should be determined in advance.
- Series naming: Series names should be used consistently; the same product should not appear under different names in the catalog and on the website.
- Photos of real use: Photographs of the product in a customer’s home, together with equipment, complement studio images.
- Moving from blog to series: Content written about vibration, acoustics or material selection should link to the relevant product series; readers researching the topic can then reach the product directly.
- Consistency between catalog and website: Products in the PDF catalog should also appear on the website; information available only in a PDF is harder to find in search engines.
The approach followed for manufacturers wanting to move into online sales in the future is explained on the e-commerce website development service page, while presentation-focused websites are explained on the corporate web design page. Projects for manufacturers and other industries are collected on the Onur Freelance references page.
For a similar project
If a workshop making furniture, wood, metal or handcrafted products wants a website presenting its products series by series, a free preliminary assessment can be carried out using product photographs and the existing catalog. Whether priced sales or a quotation and custom order process is more appropriate is also discussed at this stage. For budget planning, the web design prices page can be used, and for written contact, the contact information can be used.
The approach applied in this project, adapted to the wider industry, is explained on the factory website design page.
Sıkça Sorulan Sorular
Does a furniture manufacturer's website need to display prices?
If products are standardized and sold from stock, displaying prices can shorten decision time. If custom dimensions, materials and color options change the price, products can be presented without prices and inquiries received through contact channels, as on the Akkason website.
Which dimensions should be shared when presenting Hi-Fi furniture?
External dimensions, material, color options, recommended maximum load and components such as anti-vibration feet, if present, should be stated. Knowledgeable buyers make decisions by comparing this information with their own equipment.
Should the PDF catalog and website contain the same content?
Basic product information should be present in both. A PDF catalog is useful for buyers who want to download and review it, but the information needs to appear as text on website pages to be visible in search engines.
How should workshops offering custom orders explain this on their websites?
Which dimensions, materials and colors can be adapted should be written on a separate page, and previous custom projects should be shown with images. Listing the information that will be requested from customers speeds up the first conversation.
How should showroom information be provided on the website?
The full address, embedded map, phone number and whether an appointment is needed to visit should appear on the contact page. Writing the address identically to the Google Business Profile provides consistency.
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Diğer Hizmetlerimiz
- › Corporate web design
- › E-Ticaret Sitesi Yapımı
- › WordPress Site Yapımı
- › Google Reklam Yönetimi
- › SEO optimization
