Varol Lighting is the brand of Varol Ayd?nlatma Sanayi ve Ticaret Ltd. ?ti., based in Pendik, Istanbul, and manufactures indoor, outdoor and decorative LED luminaires. varollighting.com is a product catalog website designed and developed by Onur Freelance, with two language versions in Turkish and English. This page explains the website’s language structure, the layout of its product pages and the key considerations for manufacturers selling abroad.
Project overview
| Company | Varol Lighting (Varol Ayd?nlatma San. ve Tic. Ltd. ?ti.) |
|---|---|
| Industry | Manufacturing of architectural, industrial, outdoor and decorative LED lighting |
| Website type | Bilingual corporate website and technical product catalog |
| Platform | WordPress, Polylang, WooCommerce in catalog mode, Elementor Pro |
| Languages | Turkish and English, with separate pages linked through hreflang tags |
| Key features | Nearly thirty subcategories under three main groups, technical data tables, PDF catalog downloads, instant product search, map and contact form, WhatsApp |
| Live website | varollighting.com |
The business’s needs
A significant share of visitors to lighting manufacturers’ websites are not end users; they are architects, electrical design offices, contractors and overseas distributors. In the lighting industry, websites are generally expected to provide a luminaire’s power, dimensions, color temperature and protection rating clearly enough to include in a project specification. However good the image is, if the technical table is incomplete, the design office moves to another manufacturer’s catalog.
For manufacturers targeting exports, the second need is language. Foreign buyers need to be able to read product categories, technical values and the contact page in their own language without requiring a translation tool. Publishing the same content as separate pages in two languages also allows each language to appear in its own search engine results.
What the website includes
Separate pages in Turkish and English
The website is built as bilingual using Polylang: the Turkish homepage and English homepage sit at separate addresses and are linked to each other with hreflang tags. The T?rk?e and English options in the header allow switching between the two versions. Having a separate address for each language allows both versions to be indexed by search engines, unlike automatic translation performed within the browser.
Three main groups and a detailed category tree
Products are divided into three groups: indoor, outdoor and decorative lighting. Indoor lighting includes subcategories such as cleanroom, emergency, linear, magnetic, recessed, pendant and spotlight lighting; outdoor includes facade, floodlight, road and urban lighting; and the decorative group includes chandeliers, floor lamps, table lamps and wooden luminaires. This structure addresses design offices’ habit of searching by application type.
Product pages with technical data tables
On product pages, material, surface treatment, optic type, applicable standard and mounting method are shown on separate lines. The table below lists product code, power, dimensions, color temperature options, color rendering index (CRI) and IP rating for every variant. Here, WooCommerce is used as a catalog platform that keeps product data organized without displaying prices or a shopping cart.
PDF catalog downloads
The Download page offers the general product catalog and the decorative and modern lighting catalog as separate downloadable PDF files. For users looking for documents to attach to tender and project files, this page provides a faster route than browsing the website.
Instant search, newsletter and export contact
The search box in the header suggests results as the user types; users searching by product code reach the product directly. The homepage includes an invitation to subscribe to the newsletter. The Contact page contains a form with a subject field, an embedded Google Maps map, the company name, two phone numbers and a separate export email address. The pages also include WhatsApp, LinkedIn and Instagram links.
Considerations when building a lighting manufacturer’s website
The following points are checked when building a website for a manufacturer selling technical products and expanding abroad:
- Standard data fields: Values such as power, dimensions, color temperature, CRI and IP should be given in the same order and with the same units for every product.
- Variant codes: Different power and size options of the same model should be shown in the table with separate codes; quote requests arrive using these codes.
- Proper translation: Foreign-language pages should be checked rather than left to machine translation; mistranslated technical terms mislead buyers.
- Hreflang and language selector: Each page’s equivalent in the other language should be indicated with a tag, and visitors should not be forcibly redirected based on location.
- Downloadable documents: Catalogs, certificates and light distribution files should be collected on a single page in their current versions.
- Matching codes: Product codes should be written identically in the PDF catalog and on product pages; users moving from the catalog to the website should be able to find the product by entering the code in the search box.
- Image weight: In catalogs with hundreds of product images, images should be compressed and category pages paginated.
Planning bilingual corporate structures is included in the corporate web design service. The overall process for websites built with components such as Polylang and WooCommerce is explained on the WordPress website setup page. Other projects from the manufacturing industry can be seen on the references page.
For a similar project
For a manufacturer expanding into exports, the first conversation covers how many languages the website will be published in, how product data will be transferred and how catalogs will be presented. A free preliminary assessment is prepared when the existing PDF catalog or product list is shared. The effect of scope on price is explained on the website prices page, and all communication channels are listed on the contact us page.
The approach applied in this project, adapted to the wider industry, is explained on the factory website design page.
Sıkça Sorulan Sorular
Does a multilingual corporate website need a separate page for each language?
Yes, if the aim is to appear in search engines in each language. On the Varol Lighting website, Turkish and English pages are published at separate addresses and linked to each other with hreflang tags; automatic translation within the browser does not create a separate indexable page.
What technical information should a lighting product page include?
Product code, power, dimensions, color temperature, color rendering index (CRI), IP protection rating, material, mounting method and applicable standard are the basic details. Presenting these values in the same arrangement for every product makes comparison easier.
Can WooCommerce be used without displaying prices?
Yes, WooCommerce can be used as a catalog to organize products with categories, tags and variants. On the Varol Lighting website, product pages are published with technical tables, without prices or a shopping cart.
Should a PDF catalog be published on the website?
Users preparing project and tender documentation mostly look for downloadable documents; making the current catalog downloadable from a single page makes their work easier. Information on product pages should remain as HTML text so that it can appear in searches.
Which plugin is used to build a multilingual WordPress website?
Polylang and WPML are the most common options. The Varol Lighting website uses Polylang; the choice depends on the number of languages, the page builder and the translation workflow.
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