Bülbül Isı ve Ticaret is a business in central Yalova providing boiler, air conditioning and radiator cleaning services, while also supplying spare parts. bulbulisi.com was created by Onur Freelance and carries the credit “Made by OnurFreelance” in its footer. This case study describes the pages that can be opened on the live website and what these pages do for a technical service business; figures such as the number of service visits or customers have not been reported.
Project summary
| Company | Bülbül Isı ve Ticaret |
|---|---|
| Industry | Boiler and air conditioning services, radiator cleaning, spare parts |
| Location | Merkez / Yalova |
| Website type | Local technical service website |
| Infrastructure | WordPress edited with Elementor Pro; Premium Addons and ElementsKit components |
| Key features | Four service pages, a callback form for every service, a top bar with working hours, process explanation, a 17-photo gallery, blog |
| Live website | bulbulisi.com |
What someone looking for technical service needs
A boiler breakdown usually occurs on the first cold days of winter, while an air conditioning breakdown happens in the hottest week of summer. Before comparing prices, the person searching wants to know whether the service is open that day and whether it comes to their city. Working hours, address and phone number should therefore appear on the page’s top line.
Planned work such as maintenance involves a calmer decision process. A customer considering radiator cleaning or annual boiler maintenance wants to read what the work includes and receive a callback at a convenient time. A service website needs to respond to these two different states of mind at once: one-tap calling for those in a hurry, and organized information for those researching.
Service pages
Four separate services
Air conditioning services, boiler services, radiator cleaning and spare parts are described on separate pages. The boiler page expands on regular maintenance and fault repair through numbered items; the air conditioning page lists maintenance steps such as filter replacement, coil cleaning and fan checks. The radiator cleaning page explains the effect of sediment and rust buildup on heating in simple language.
A callback form on every page
A short callback request form appears in the sidebar of service pages; the fields consist only of name, phone number and message. Visitors can leave their inquiry where they read the information, without having to look for the contact page. Since the same column includes a list leading to other services, someone on the boiler page can reach radiator cleaning with a single click.
Services overview page
The our services page shows the four services together with short descriptions and “Read More” links. The same four headings also appear as a dropdown list in the menu. The short introduction at the beginning of the page describes the company in the field of heating, cooling and air conditioning systems; each card links to its own detail page.
Process, gallery and blog
How the work is done in three steps
The “How do we work?” section on the home page explains the process in three steps: assessing the need, on-site work and resolving the problem. The second step mentions using original spare parts. Knowing beforehand who will come to the customer’s home and why reduces uncertainty around the service appointment.
Projects and gallery
The featured projects area on the home page groups work by service type as boilers, radiators, air conditioning and spare parts. The gallery page presents images from the field through an Elementor gallery consisting of 17 photos. Project cards separated by service type give people arriving on the home page a quick route to images of the work they are interested in.
Seasonal blog articles
The blog has three articles on radiator cleaning and heating problems, spare parts supply, and boiler maintenance and air conditioning cleaning for energy savings. These topics correspond to questions searched for again in the same seasons every year.
Contact channels
The top bar of every page displays working hours from Monday through Saturday, email, phone number and the address in central Yalova; Instagram, Facebook and YouTube icons also appear in the same bar. Clicking the phone number starts a call, while the WhatsApp link opens a second channel for someone who prefers messaging. The contact page brings the full address, email and form together; the link in the footer opens the business’s Google Maps location. Google Tag Manager and Site Kit are installed for measurement, and each page has a meta description.
Checklist for service companies
- Working hours in the top bar: Open days and hours should be written next to the phone number.
- A page for each service: Searches such as boilers, air conditioning and radiators should be served by separate pages.
- Form within the page: A callback request should be collected on the page where the information is read.
- Real field photos: Photos of work performed by the team should be used instead of stock images.
- Seasonal calendar: Blog articles can be planned around pre-winter maintenance and pre-summer air conditioning cleaning periods.
- Map listing: A Google Business Profile link should appear on the website, and the address should be written the same way in both places.
Details of promotional websites prepared for local businesses are covered on the corporate web design page; content and update support before the season is discussed under website management .
For a similar project
If a website is being planned for boiler, air conditioning, plumbing or home appliance services, a free initial assessment is carried out based on the services provided, service area and available field photos. An approximate fee according to the desired number of pages can be calculated with the website cost calculator tool.
Frequently asked questions
What information should appear at the top of a boiler service website?
The phone number, working hours and city served or address should be visible on the first screen. On the Bülbül Isı website, this information is repeated in the top bar of every page.
Is it necessary to put a separate form on every service page?
It is not mandatory, but it allows someone reading the information to leave an inquiry in the same place. On this website, the boiler, air conditioning, radiator and spare parts pages have a short callback form asking for a name and phone number.
Should a technical service company write a blog?
Seasonal topics such as boiler maintenance before winter or air conditioning cleaning before summer are searched for again every year and are natural topics for a blog. The Bülbül Isı blog contains three articles of this kind.
Why is a gallery important on a service website?
Photos taken in the field show that the team actually performs work and which types of devices it works on. The gallery page on the website consists of 17 photos.
How should a service company selling spare parts describe its products on the website?
If stock and prices change frequently, a presentation page and contact form are a practical starting point; as the number of products grows, a catalog or store structure can be considered. At Bülbül Isı, spare parts are covered on a separate presentation page.
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