Construction company website design is the planning and building of a website that brings a contractor’s or building company’s completed and ongoing projects, corporate information, and ways to reach its sales office together at one address. A well-prepared construction company website answers two different visitors at once: it shows project details to buyers looking for an apartment and a record of completed work to organizations researching the company for tenders or partnerships.
The following sections cover website structures by company type, project pages, inquiry forms, housing promotion regulations, image and language planning, and pricing items. Onur Freelance is based in Maltepe, Istanbul; contractors within the city are served through office meetings or video calls, and building companies in other provinces are served remotely.
Let’s clarify the project list and target buyers together
When a short list of completed and ongoing projects, the target buyer group, and the existing website address, if any, are shared, needs are established through a free preliminary assessment and a proposal is sent the same day.
What does construction company website design include?
The service is a package consisting of menu planning, project templates, portfolio lists, inquiry forms, technical search settings, and teaching administration panel use. Since projects carry most of the content in construction, the website is built so the company’s own team can update it when a new block or phase is added. The standard scope includes these sections:
- Corporate section: Company introduction, management and team information, areas of work, certificates, and contact information.
- Project portfolio: Separate lists for completed, ongoing, and planned projects, with a detail page for each project.
- Sales and inquiry flow: Sales office information, a preliminary inquiry form, WhatsApp buttons, and call buttons.
- Technical SEO foundation: A separate title and description for every project page, an XML sitemap, project schema, and optimized photographs.
- Trust elements: SSL, full address, registered business name, a KVKK (Turkey’s Personal Data Protection Law) privacy notice, and a cookie preference panel.
- Delivery: The domain name and hosting service are registered in the company’s own name.
The infrastructure is WordPress. The company’s existing logo and corporate colors form the basis of the design; because project pages are produced from the same template, the appearance remains consistent as the portfolio grows.
Different website structures for developers, contracting companies, and material manufacturers
Although a contractor website and a building materials manufacturer’s website belong to the same industry, they answer different questions. A housing developer addresses end consumers, a contracting company addresses public and private sector clients, and a manufacturer addresses engineers and purchasing professionals. The matches in the table provide a starting point; the company’s actual mix of work is clarified in the discussion.
| Company type | Main website visitor | Featured sections |
|---|---|---|
| Residential property developer | Buyer looking for an apartment or office | Project pages, floor plans, sales office, preliminary inquiry form |
| Contracting and tender company | Client organization, investor, consultant | Completed work, work types and scale, certificates, corporate profile |
| Subcontractor and specialist contractor | Main contracting companies | Specialization, equipment, types of projects worked on, contact information |
| Building materials manufacturer | Engineer, architect, purchasing professional | Technical product pages, application areas, catalog, quotation form |
On the website of a building company that both develops housing and takes tender work, the menu gives the two visitor groups separate routes; buyers do not get lost among corporate certificates, and clients do not get lost among floor plans.
How are the project portfolio and project detail pages structured?
The project portfolio is built with a list filterable by each project’s status and a detail page prepared in the same layout for every project. Completed projects demonstrate the company’s ability to finish work, ongoing projects show sales opportunities, and planned projects show the company’s direction.
Information that may appear on a detail page includes:
- General information: Project name, location at district and neighborhood level, block and individual unit types, and project status.
- Floor plans: A plan image for each apartment type, gross and net floor areas, and room layout.
- Technical specification notes: Short text covering structural system, facade, insulation, kitchen and bathroom materials, consistent with information to be included in the contract.
- Shared facilities and surroundings: Common areas actually included in the project, transportation, and information about the immediate surroundings.
- Progress record: Construction site photographs labeled with photography dates for ongoing projects.
- Contact: Sales office address, business hours, and a project-specific inquiry form.
Official details such as block, parcel, and individual unit lists belong in sales process documents; general location information is sufficient on the website. Floor plan and square footage information is kept exactly consistent with the values to be included in the contract, and when the project changes, the page is updated on the same day.
Sales office, preliminary inquiry form, and a promotional page for each project
In construction company website design, the main conversion point for housing projects is the preliminary inquiry form; it tells the sales team in one step which project and apartment type interest the buyer and within what budget range. Keeping the form short and opening it with the project already selected from the project page speeds up the sales office’s response. The form links to the privacy notice; if commercial message permission or explicit consent is required, approval is requested in a separate box apart from mandatory fields.
When a new project is being prepared for sale, opening a separate promotional page in the project’s name brings advertising and campaign traffic to one destination. These pages can be built within the main website or on a project-specific domain; structure and layout options are explained on the landing page design page. If advertising will bring traffic to the promotional page, campaign planning is handled separately within Google Ads management services.
Making the sales office findable on the map is as important as the project page. Google’s Business Profile guidelines require a physical location that customers can visit or a service provided at customers’ locations to open a profile, and do not consider virtual offices where the business does not operate eligible. The profile is created using the company’s headquarters or a staffed sales office address; detailed steps appear in the Google Business Profile optimization guide for reference.
Housing promotion regulations: prepaid sales and commercial advertising rules
The website of a construction company selling housing must comply with both prepaid housing sales rules and commercial advertising legislation. The following topics are drawn from official texts; legal counsel’s opinion forms the basis when deciding how a project will be promoted.
Regulation on Prepaid Housing Sales
The Regulation on Prepaid Housing Sales stipulates in Article 6 that prepaid housing sales contracts may not be concluded with consumers before a building permit is obtained, and that the seller may not request payment from the consumer under any name unless a valid contract has been established. The implication for the website is clear: the preliminary inquiry form collects requests for information and appointments and does not include a flow accepting deposits or advance payments.
Article 5 of the regulation lists the content of the preliminary information form to be provided to the consumer at least one day before the contract; this includes the unit’s net and gross areas, price including taxes, delivery date, security information, and the date the building permit was obtained, with the unit plan, site plan, floor plan, and room specification list supplied in addition to the form. Since the website’s project page carries the same information as these documents, the values must not contradict each other. For projects with thirty or more homes, Article 12 requires building completion insurance or one of the other securities listed in the article before sales begin; Article 11 requires consumers to be informed of subsequent project changes.
Regulation on Commercial Advertising and Unfair Commercial Practices
The Regulation on Commercial Advertising and Unfair Commercial Practices defines commercial advertising as marketing communication in any medium; project pages intended for sales are also assessed within this framework. The provisions particularly relevant to construction company website design are:
- Gross and net area (Art. 27/5): If a housing advertisement includes a price, the gross and net areas of the relevant individual unit are also shown.
- Prohibition on misleading images (Art. 7/5): Advertisements may not include statements or images that could mislead consumers about matters such as the property’s structure, features, or price; making renders distinguishable from actual photographs becomes important here.
- Licenses and permits (Art. 7/6): Mandatory documents such as building permits may not be used to create the impression that a project is superior to others.
- Artificial intelligence and software (Art. 18/8): Under the additional paragraph that entered into force on August 1, 2026, when artificial intelligence or other software is used in a way that significantly affects consumers’ economic behavior, this must be disclosed clearly and distinctly.
- Consumer reviews (Art. 28/B): Only purchasers may submit reviews, and agreements to produce untruthful reviews may not be made.
Adding a note such as “Images are representative” under images is common in the industry; the regulation does not specifically require this wording, but the note cannot be used to bridge a difference between what the image shows and what is offered for sale. Every form collecting personal data requires a privacy notice prepared according to Law No. 6698 and separate cookie preferences. This section provides general information and is not a legal opinion.
Image planning for renders, drone images, and construction site photographs
Images on a construction website serve three distinct purposes: renders describe a building that has not yet been built, drone and construction site photographs document progress, and photographs after delivery demonstrate the company’s actual work quality. Each image type is labeled separately on the website.
Before uploading, each photograph is converted into a lightweight format such as WebP; separate sizes are produced for phones, tablets, and desktops. When large panoramic drone images load slowly on a phone, the project page’s first impression suffers; the opening image is kept lightweight, and the rest of the gallery loads as visitors scroll.
Photography and drone shoots are performed by the photographer or production team working with the company; the company’s usage rights are confirmed. Floor plans are converted from architectural drawings into simple, readable images.
A multilingual construction website for international buyers
For companies selling housing to international buyers or taking work abroad, construction company website design is planned in multiple languages; this structure is built by translating every language version completely in a separate folder and linking versions with hreflang tags. Google’s localized versions documentation explains that this signal can be provided through a tag in the page head, an HTTP header, or a sitemap.
Opening a language version is not useful if inquiries arriving in that language cannot be answered in the same language. Floor plan descriptions, delivery terms, and technical specification texts are not left to machine translation; in every language where a price is given, gross and net areas are also written on the same page.
Let’s put the portfolio, language, and form scope in writing
When the number of projects, language versions to be opened, and the inquiry flow used by the sales office are shared, the scope is brought together in one document. For work with a filtered portfolio and a foreign language version, the proposal is prepared according to the items in this document.
Corporate profile for tenders, subcontracting, and material supply
For business-to-business work, the website functions as the corporate file that a client or main contractor examines before including the company on a quotation list. This visitor looks for verifiable information: work type, scale, client type, certificates, and technical staff.
Information such as founding year, number of completed jobs, or work experience is written only in a form the company can document. If project and client names will be used in the reference list, approval is obtained from the relevant parties; quality marks are also limited to valid, unexpired certificates the company actually holds.
Real example: the Macrolif fiber reinforcement website
One of Onur Freelance’s construction industry references is the business-to-business promotional website prepared for Macrolif, the concrete fiber reinforcement brand of Denizli-based Macro Pazarlama İnşaat San. ve Tic. Ltd. Şti. As described in the Macrolif case study, the website includes product pages with technical specification tables for macro, micro, and twister fiber; application areas grouped by category; references listed by project name and application type; a page for downloading CE, ISO, and domestic goods certificates along with Turkish and English e-catalogs; and an inquiry form repeated at the bottom of every page. The website was built with WordPress and Elementor Pro; an English automatic translation selector accompanies the Turkish content.
This project was prepared for a building materials manufacturer rather than a housing contractor. The same reasoning applies to companies working in tenders and subcontracting: a list stating which work was performed on which project is stronger evidence of trustworthiness than a wall of logos.
What steps are involved in preparing a construction website?
Work begins by establishing the company’s portfolio and target visitor; the website is not launched before forms and project pages have been tested. The steps proceed in this order:
- Preliminary discussion: Company type, project list, sales office operations, and target languages are discussed; a written proposal is sent the same day.
- Collecting content: Project information, floor plans, specification notes, photographs, and corporate documents are requested in a single list. Preparing the list is guided by the website brief form provided for this purpose.
- Template and design: The menu and project template are approved; the design is drawn starting with the phone screen.
- Setup: WordPress is installed, the portfolio structure and filters are created, and forms are connected.
- Search settings: Project titles and descriptions are written, and the sitemap is submitted to Search Console.
- Checks and launch: Delivery of every project form to the correct sales representative is tested, speed and phone appearance are checked, and then the website is launched and the team is shown how to use the administration panel.
For a single-language company website with ready texts and images and no filters, the standard schedule averages 5-7 business days. For work with many project pages and language versions, the schedule is determined together once the scope is clear.
What determines the price of a construction company website?
The starting point in construction company website design is the corporate package: a company website presenting a few projects starts from 15,000 TL. A single-page website on its own domain describing only one project is prepared with the single-page package starting from 12,000 TL. There is no list price for work involving a filtered portfolio, multilingual structure, or custom form flows; the proposal is clarified according to scope. The main items determining the proposal are:
- Number of projects and depth of the pages to be prepared for each project
- Who will prepare floor plan, gallery, and specification content
- Number of language versions and the source of translations
- Separate promotional pages to be opened for each project
- Migration of content and addresses from an existing website
After launch, plugin updates, backups, and security scans are handled through optional monthly maintenance; the monthly fee ranges from 500 to 2,000 TL, and its scope is explained in the annual WordPress maintenance service. All packages can be viewed side by side on the web design prices page.
Mistakes on construction company websites: common practice and the correct method
A common practice is to have a website built once and open it only when announcing a new project. As a result, sold-out projects continue to appear “on sale,” and buyers encounter different information on the website and at the sales office; the correct approach is to update each project’s status through the panel on the same day.
Other frequent mistakes have a similar root: failing to distinguish renders from actual photographs, leaving facilities that do not exist in the project in promotional text, omitting gross and net areas where a price is given, publishing unverifiable reviews, and uncertainty about which sales team member receives the form. The correct method is to use a short checklist comparing the project page with contract documents at every new phase.
For construction company website design work, Onur Freelance puts the scope in writing before starting, registers the domain and hosting in the company’s own account, provides administration panel training at delivery, and makes no promises about search rankings or sales figures. Examples from other industries can be seen on the corporate web design service page.
Let’s prepare the showcase your projects deserve
Information is provided to companies seeking answers, and existing websites and project pages are reviewed for companies at the decision stage; those wishing to begin receive a proposal on the same day. The first subjects addressed are the project portfolio and inquiries reaching the sales office.
How website structures change across other industries is explained together on the industry-specific website design page.
For offices responsible for designing projects, a portfolio-focused structure is also covered on the architecture website design page.
Frequently asked questions
How much does a construction company website cost?
A company website presenting a few projects is prepared with the corporate package starting from 15,000 TL, while a single-page project website dedicated to one project is prepared with the package starting from 12,000 TL. For work involving a filtered portfolio, multiple languages, or custom form flows, the price is clarified after the scope has been reviewed.
Which pages should a construction company website include?
Corporate introduction, completed and ongoing projects, a detail page for each project, certificates, a sales office page, and contact pages form the basic structure. For companies taking tender work, a reference section listing work by type and scale is also particularly important.
Should floor plans and prices be shared on a project page?
Sharing floor plans together with gross and net floor areas makes it easier for buyers to decide. If a price is given, the gross and net areas of the relevant individual unit are also shown under Article 27 of the Regulation on Commercial Advertising and Unfair Commercial Practices.
Can a project be promoted on the website before obtaining a building permit?
The Regulation on Prepaid Housing Sales stipulates that a prepaid housing sales contract may not be concluded before a building permit is obtained. During this period, the website form should collect only information and appointment requests and should not accept payments or deposits; legal counsel’s opinion is obtained on the timing of promotion.
Is it mandatory to write "representative" under rendered images?
The Commercial Advertising Regulation does not specifically require this wording, but prohibits advertisements containing images that could mislead consumers. Clearly distinguishing renders from actual photographs and ensuring that elements in the image actually exist in the project are the basic rules.
In how many languages should a construction company website be prepared?
It is sufficient to open as many languages as the buyer groups whose inquiries the company can answer in the same language. Every version is translated completely in its own folder and linked to its counterparts with hreflang tags.
Does every project need a separate website?
It is not mandatory; projects can be published with detail pages in the portfolio section of the main website. For large projects brought to market through advertising, a separate promotional page may be preferred to bring campaign traffic to one destination.
How many days does launching a construction company website take?
For a single-language company website with delivered texts and images and no filters, the standard schedule averages 5-7 business days. As the number of projects and language versions increases, the schedule is determined together with the scope.
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