Cleaning company website design is the development of a website that brings together the services, operating areas, and quote request channel of a business providing on-site services such as home, office, and post-construction cleaning, upholstery and carpet cleaning, or pest control. A good cleaning business website shows the phone number on the first screen, clarifies the request through a form asking for floor area or room count, and provides written answers to the trust questions of someone inviting an unfamiliar team into their home.
The following sections explain, in order, the page plan, quote form, service areas, corporate customer page, the document area specific to pest control companies, regulations, and pricing. Work is carried out from Maltepe, Istanbul; meetings with companies in Istanbul take place in person or online, and those with companies outside the city take place remotely.
Video transcript
What should a cleaning company website be like? It should show the phone number on the first screen, clarify the request through a form asking for floor area and room count, and provide written answers to trust questions. It includes a homepage, separate service pages for home, office, post-construction, upholstery and carpet cleaning, or pest control, a quote form, a corporate customer page, and a trust section. The form is divided into a few short steps: service type, floor area and room count, condition of the premises, district, and date. This way, the company does not ask for the same information individually over the phone. A district page is created only if there is a real difference. Team and before-and-after photographs come from the company’s own work and are used with permission; reviews are accessed through a link to Google reviews. In advertising language, the burden of proving claims rests with the advertiser. Expressions such as environmentally friendly are not used without explanation; pest control permit information is stated only if the document is current. The project steps, common mistakes, and correct-method comparison table are on the page. If you get stuck, you can message us on WhatsApp. Onur Freelance dot com.
Let’s clarify the service list with a preliminary assessment
A short message including the services provided, districts served, and current website address, if available, is enough; following a free preliminary assessment, the proposal is sent the same day.
Which pages should a cleaning company website include?
A cleaning company website consists of a separate page for each service, a quote form, service area information, a team and trust section, contact channels, and personal data texts. The number of pages increases as the company grows, but the information prospective customers seek is similar for almost every company:
- Homepage: Services, the area covered, phone number, and WhatsApp on the first screen.
- Service pages: Home, office, post-construction, upholstery and carpet cleaning, and pest control; each service at its own address.
- Quote form: Service type, floor area, room count, and date in a few short steps.
- Corporate service page: Contract-based, periodic cleaning for residential complex management companies and offices.
- Trust and support: The team, documents actually held, frequently asked questions, the KVKK (Turkey’s Personal Data Protection Law) privacy notice, and cookie preferences.
Cleaning company website design is carried out on WordPress; the website is delivered mobile-friendly, with SSL and search engine infrastructure, and the domain and hosting are registered in the company’s name. A new service can be added through the dashboard by the company’s team; the package scope is explained on the corporate web design page.
Why is a separate page needed for each service?
Someone looking for home cleaning and a contractor looking for post-construction cleaning ask different questions; having a separate page for each service lets both visitors reach their answers in one tap. Search engines also find a clear page they can show for searches such as “office cleaning.”
| Service | The prospective customer’s first question | What the page should contain |
|---|---|---|
| Home cleaning | How many people come, how long does it take, and who supplies materials? | Scope list (kitchen, bathroom, windows), team arrangement, materials information |
| Office cleaning | Is work available outside office hours, and how is frequency determined? | Time options, weekly or monthly plan, contract information |
| Post-construction cleaning | How are paint, mortar, and dust removed, and when does work begin? | Distinction between initial and detailed cleaning, equipment, pre-handover inspection |
| Upholstery and carpet cleaning | Is cleaning on site or at a workshop, and how long does drying take? | Method, pickup and return information, stain types |
| Pest control | Is the company permitted, and when can the home be used after treatment? | Permit information, pest types, instructions before and after treatment |
The final page list is prepared during the initial meeting; no page is created for a service the company does not actually provide.
How is a quote form based on floor area and rooms set up?
The cleaning quote form is divided into a few short steps to collect the information determining the price in the first message; this way, the company does not ask for the same details individually over the phone. Every question should actually be necessary for the quote:
- Service type: Home, office, post-construction, upholstery and carpet cleaning, or pest control.
- Area information: Square meters, number of rooms and bathrooms; quantity or dimensions for upholstery and carpets.
- Condition of the premises: Empty or furnished, and the stage reached after construction.
- Location and date: District and neighborhood, preferred day, and whether same-day service is requested.
- Contact: Name, phone number, and preferred response channel.
A price calculator can also be added to the form; unit prices are determined by the company, and the website processes these figures only according to the rules supplied by the company. Article 13 of the Regulation on Commercial Advertising and Unfair Commercial Practices requires the price presented to consumers in advertising to be the total selling price inclusive of all taxes. The results screen clearly states that the amount is an estimate, what may change after a site assessment, and whether taxes are included.
WhatsApp and same-day request flow
A visitor facing an urgent cleaning need or pest problem wants to send a message immediately rather than complete a form; fixed call and WhatsApp buttons on every page connect them directly with the company. A prepared message ensures that service type and district arrive in the first message. The phrase “same-day service” is used only if the company can actually provide it.
Service areas: when is it appropriate to create a district page?
Service areas are first displayed in a single “areas served” section; a separate district page is created only if there is real information specific to that area. A common practice, however, is to duplicate the same text for dozens of districts, changing only the district name. Google’s spam policies address this method under doorway abuse; creating many pages targeting particular regions or cities and directing users to a single page is listed among the examples.
A district page requires a real difference, such as the company having a branch or regular team there, building types changing the service, or examples of work from the area with permission to use them. If there is no difference, district names remain in one section and appear naturally in service page texts.
Google Business Profile: service-area business settings
Cleaning companies serving customers at the customers’ own addresses are identified as service-area businesses on Google Business Profile. Google’s service areas help page requires the address to be removed from the profile if customers are not served at the business address; up to 20 service areas can be added, and the overall boundary is expected not to exceed approximately 2 hours of driving from the business.
The area list, phone number, and business name on the website are written to match this profile. Preparing the profile is explained in the Google Business Profile optimization guide ; visibility in map searches is addressed as work separate from the website within the scope of local SEO services .
The team, trust information, and before-and-after photographs
Someone inviting a cleaning company into their home wants to know whom they will open the door to; in cleaning company website design, the team section explains this with real information: who does the work, who supervises it, and what to expect on the appointment day. Staff photographs are used with each employee’s permission, and stock photographs are not presented under “our team.” Trust elements such as insurance or staff identity checks are described only if the company actually applies and can document them.
Before-and-after photographs should show the company’s own work and be published with the property owner’s permission. Details revealing identity or address clues, such as door numbers, family photographs, documents, or streets visible through windows, are cropped out. Pairs taken from the same angle and in the same lighting appear more honest; images are compressed so the gallery opens quickly on phones.
Contract service page for residential complex management companies and offices
Corporate customers such as residential complex management companies, offices, or stores seek regular contracted services; a separate page for this group provides the following information without mixing in the language and form intended for individual customers:
- Buildings served: communal areas in residential complexes, apartment stairways, offices, stores, and warehouses.
- Frequency options: daily, weekly, monthly, or specified days.
- Process: site assessment, written proposal, contract, task list, and the channel for reporting deficiencies.
- Document requests: how documents such as the tax registration certificate, insurance, or pest control permit are shared.
The form on this page asks for the number of blocks or floors, communal area in square meters, and start date; a downloadable service summary for board approval can also be added.
Let’s define the service and area scope together
When the services provided, fields to be asked in the quote form, districts served, and whether a corporate customer page is needed are shared, the project scope is put in writing. For projects including a calculator or multistep form, the price is provided based on this scope.
Pest control company website: the AKD İlaçlama example
A pest control company website, unlike a cleaning website, centers on permit and document information, pest types, and post-treatment instructions. The AKD İlaçlama website prepared by Onur Freelance is a live example: the company’s pest control, disinfection, and consultancy services in Ortahisar, Trabzon are explained on separate pages. The pests page is divided into four tabs: rodents, crawling insects, flying insects, and stored-product pests.
The document boxes on the homepage state that the company holds a Ministry of Health license, employees’ professional qualification certificates, and a TSE 8358:2022 service qualification certificate. The frequently asked questions section answers questions such as whether the premises need to be vacated after treatment; fixed call and WhatsApp buttons keep communication accessible on every page.
Rules that cleaning and pest control websites must follow
Three regulatory areas take priority on these websites: permission to apply biocidal products for pest control, advertising and review rules for all companies, and personal data protection for the contact form.
Biocidal product application permission and displaying the document on the website
Under the Ministry of Health’s Regulation on the Procedures and Principles for the Use of Biocidal Products, published in the Official Gazette on July 4, 2019, Article 5 requires companies conducting pest control with biocidal products to apply to and obtain permission from the Provincial Health Directorate of the province where they will operate. Under Article 7, the Biocidal Product Application Permit/Notification Document and Responsible Manager Certificate are displayed in a visible place at the workplace. The responsible manager and applicators must also wear their identity cards visibly during treatment.
The regulation does not separately govern publication of the document on a website; nevertheless, stating the document type, issuing directorate, and date and number on the website makes verification easier for corporate customers. This information is added only if the document actually exists and is current. Article 9 requires a Biocidal Product Application Procedure Form for each treatment, with one copy given to the property owner; mentioning this in the frequently asked questions lets customers know in advance what they will receive.
Advertising language: “guarantee,” “100% hygiene,” and “environmentally friendly”
Regulation on Commercial Advertising and Unfair Commercial Practices requires advertising to be truthful and honest under Article 7; misleading statements about service characteristics and guarantee terms cannot be used. Article 9 places the burden of proving claims on the advertiser; verifiable claims such as “100% hygiene” are used only if they can be supported by scientifically valid documents. If the word “guarantee” is used, what is covered, for how long, and under which conditions is stated in the same place.
Paragraph six of Article 7 prohibits mandatory licenses and permits from being used in advertising in a way that creates the impression that the service is superior; permit information is provided as information rather than presented as a special advantage. General environmental expressions such as “environmentally friendly” cannot be used without explanation under Article 17, expanded by the amendment dated July 1, 2026, and any stated certifications must be substantiated with documentation.
Customer reviews and Article 28/B
Article 28/B of the same Regulation, amended on July 1, 2026 and effective on August 1, 2026, allows consumer reviews only from those who purchased the service and prohibits publication of reviews obtained from channels where the purchase cannot be verified. Making agreements or purchasing services to obtain false reviews is also prohibited. Instead of manually written review boxes on the website, a link to Google reviews is provided; the Google review link generator can be used to request reviews from real customers.
KVKK: home addresses and the contact form
Article 4 of Law No. 6698 on the Protection of Personal Data requires data to be processed in a relevant, limited, and proportionate manner; if district and neighborhood information is sufficient for a quote, the full home address is obtained once the appointment is confirmed. A link to the privacy notice appears below the form to meet the information obligation under Article 10. Article 5 of the Communiqué on the information obligation requires the provision of information and explicit consent to be handled separately for processing based on explicit consent; these two approvals are not combined in a single box in the form.
If analytics or advertising cookies will be used, cookie preferences are requested through a separate banner. This section provides general information and is not a legal opinion.
How is a cleaning company website prepared step by step?
Cleaning company website design begins by learning the company’s services and quote process; the website is not launched before the forms are tested.
- Initial meeting: Services, areas, corporate customers, and document status are discussed; following a free preliminary assessment, the proposal is sent the same day.
- Content collection: Service descriptions, work photographs with permission, document information, and frequently asked questions are requested in a single list.
- Page and form plan: Service pages, the area section, form fields, and calculator rules, if any, are approved.
- Design and setup: The phone screen is prepared first; WordPress, forms, the WhatsApp link, KVKK texts, and cookie banner are set up.
- Testing and launch: Titles, the sitemap, and Search Console are completed, forms are tested on different phones, and dashboard training is provided.
A cleaning company website with content ready and no calculator is completed in an average of 5-7 business days. For additions such as a calculator, multistep form, or corporate customer page, the timeframe is determined once the scope is clear.
What determines the price of cleaning company website design?
For single-service structures, such as a carpet cleaning website for a company that only cleans carpets, the single-page package starts from 12,000 TL; a website explaining multiple services on separate pages starts from 15,000 TL within the corporate package. If cleaning products or equipment will also be sold, an e-commerce website starts from 24,000 TL. Fees for additions such as a price calculator, multistep quote form, and multilingual structure vary with scope and are clarified in the proposal. The main factors determining the proposal are:
- The number of service pages and depth of content
- The number of quote form steps and calculator rules
- The corporate service page and downloadable service summary
- The number of area pages based on real content
- Migration of content and addresses from an existing website
Optional monthly maintenance ranges from 500 – 2,000 TL; its scope is explained on the annual WordPress maintenance and updates page. Estimated costs can be viewed in the website price calculator , and a package comparison appears on the web design prices page. SEO services start from 9,000 TL per month, while Google Ads management is a separate service starting from 9,000 TL per month; the advertising budget is not included in this fee and is paid directly to Google.
Common mistakes on cleaning websites and the correct method
A common approach in the industry is to buy a ready-made cleaning theme and replace the demo texts with the company name; because the theme’s service list, photographs, and figures do not belong to the company, the trust question remains unanswered. In cleaning company website design planned around the business, prospective customers’ questions and the quote flow are identified first, and the design is built on this framework.
| Subject | Common practice | Correct method |
|---|---|---|
| Service description | All services in one long list on a single page | Each service on its own page, addressing its own questions |
| Quote | A generic form asking only for name and phone | A short form asking for service type, floor area, and room count |
| Areas | Pages with identical text for dozens of districts | One area section; a separate page if real content exists |
| Photographs | Stock imagery or another company’s before-and-after images | The company’s own work, with the property owner’s permission |
| Reviews | Manually written, anonymous review boxes | A link to real reviews on Google Business Profile |
| Advertising language | “100% hygiene,” “guaranteed cleaning” | Provable statements with clear scope and conditions |
Onur Freelance keeps its working principles simple: a written scope, a domain and hosting registered in the company’s name, dashboard training, and clear communication without ranking promises.
Let’s build a cleaning website that receives quote requests
Questions from those seeking information are answered, existing websites and Google Business Profiles are reviewed for undecided companies, and companies ready to start receive the proposal the same day. The first subject of the meeting is what information prospective customers need to provide when requesting a quote.
How website structures change in other industries is explained together on the industry-specific website design page.
Frequently asked questions
How much does a cleaning company website cost?
A single-page website for a small company offering one service starts from 12,000 TL, and a corporate website explaining multiple services on separate pages starts from 15,000 TL. Fees for additions such as a price calculator, multistep quote form, or corporate customer page vary with scope and are clarified in the proposal.
Can a price calculator be added to a cleaning website?
Yes, a calculator showing an estimated amount based on square meters, room count, and service type can be added. The company determines unit prices; the results screen clearly states that the amount is an estimate, what may change after a site assessment, and whether taxes are included.
Is a separate page needed for every district served?
No, areas are first listed in a single service areas section. Duplicate pages where only the district name changes are listed among examples of doorway abuse in Google’s spam policies; a separate page is created when real information specific to that district exists.
Should a pest control company display its permit on its website?
The Regulation on the Procedures and Principles for the Use of Biocidal Products requires the permit to be displayed in a visible place at the workplace; it contains no separate provision for websites. Stating the document type, issuing directorate, and date and number on the website makes verification easier for corporate customers, but this is added only if the document actually exists and is current.
Can customer reviews be published on a cleaning website?
Under Article 28/B of the Regulation on Commercial Advertising and Unfair Commercial Practices, reviews may only be submitted by people who purchased the service, and reviews obtained from channels where the purchase cannot be verified may not be published. Linking to real reviews on Google Business Profile is a safer approach than manually written review boxes.
Should the quote form ask for the customer's home address?
District and neighborhood information is generally sufficient for a quote; the full address is obtained once the appointment is confirmed. Article 4 of KVKK requires data processing to be relevant, limited, and proportionate, and a link to the privacy notice appears below the form.
How should before-and-after photographs be used on the website?
The photograph should show the company’s own work and be published with the property owner’s permission. Details revealing identity or address clues, such as door numbers, family photographs, or documents, are cropped out; pairs taken from the same angle and in the same lighting make comparison easier.
How long does it take to prepare a cleaning company website?
A website with content ready and no price calculator is launched within the standard corporate website timeframe of an average of 5-7 business days. For additions such as a calculator, multistep form, or corporate customer page, the timeframe is determined once the scope is clear.
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