Beauty salon website design means building a website that brings a salon’s services, specialists, business hours, and appointment options together at one address and takes people arriving from Google searches or an Instagram profile through to an appointment. A hair salon website, barber website, or website for a salon offering skin care and hair removal services is built on the same foundation; the depth of the service list and the way appointments are booked make the difference.
The prospective customer’s questions are clear: is the service they want available here, who performs the work, what is the earliest time they can visit, and where is the salon? The following sections explain in order how the website answers these questions, decisions about appointments and galleries, promotion regulations, and pricing. Based in Maltepe, Onur Freelance works with salons in Istanbul face to face or online, and remotely with businesses in other cities.
Let’s establish the scope of your salon website with a preliminary assessment
A short message describing the salon’s services, how it currently takes appointments, and the Instagram account it uses is enough. Following the free preliminary assessment, a proposal is sent on the same day.
What does beauty salon website design include?
The service brings page planning, mobile-first design, a service list, an appointment link, a gallery, a contact section, search engine infrastructure, and administration panel training together in one project. Every page is planned for the phone screen first. The standard page plan is as follows:
- Home page: Featured services, the address, business hours, and an appointment button on the first screen.
- Services: Categories such as hair, coloring, manicures, skin care, and hair removal; an average duration and short description for each.
- Specialists: The team members’ areas of work, their photographs, and the days they are at the salon.
- Gallery: Actual work performed at the salon, with permission obtained for its use.
- Contact: Address, map, clickable telephone number, directions, and a privacy notice for personal data.
The type of salon determines which of these pages takes priority. The table is a starting point; the final structure is established during the preliminary discussion.
| Salon type | Main focus of the website | Featured sections |
|---|---|---|
| Women’s hair salon | Coloring, haircuts, and special occasion services | Appointments by specialist, a hair coloring gallery, and a bridal hair page |
| Barber and men’s hair salon | Quick appointments and a simple service list | Time selection, beard and shaving services, and current business hours |
| Beauty salon | Skin care, hair removal, and hand and foot care | Information for each service, session information, and notes before treatment |
| Nail and eyelash studio | A visually focused portfolio | Gallery, design examples, and specialist selection |
| Salon with multiple branches | Brand consistency and branch information | Branch selector, appointments and contact information specific to each branch |
The website is built on WordPress; the salon adds a new service, changed business hours, or a specialist joining the team through the administration panel. The basic structure is also explained on the corporate web design page.
Service and price list page: should prices be displayed?
Whether prices are shown on the website is the salon’s own decision; both approaches have advantages and disadvantages, but the service list must be complete in either case. On a website displaying prices, prospective customers do their own initial screening, and messages asking “what is the price” decrease. On the other hand, hair length, the product used, and the time required change the cost of the same service; a fixed figure can create incorrect expectations. Three approaches stand out among salons:
- Complete price list: Suitable for services with few variables, such as haircuts, blowouts, eyebrow services, and manicures.
- Starting price: For procedures such as coloring, balayage, and keratin treatments, a “starting from…” statement is used along with a short note about factors that change the price.
- List without prices: The service name, duration, and description are provided; the price is shared during the appointment.
Whichever approach is chosen, the information on the website must match the price list displayed at the salon. The Price Label Regulation requires service price lists to be displayed visibly at the workplace where the service is provided; the list includes the service’s distinguishing feature, its price including all taxes, and the date the price came into effect. In discount announcements, the discounted price is shown together with the price before the discount.
Giving each main service its own page makes it easier for someone searching for a service by name, such as “nail extensions” or “keratin treatment,” to reach the relevant page directly.
Online appointments: application link, form, or WhatsApp
Appointments on a beauty salon website can be taken in three ways: a link to or embedding of the salon’s appointment application, an on-site request form, or a WhatsApp flow that opens with a prepared message. Salon software such as Fresha, SalonAppy, or Salon Randevu can show availability by specialist; their contracts and fees are between the salon and the provider. How they connect to the website is determined by the options offered by the provider, and the integration scope is clarified in the proposal.
- Identifying the current arrangement: We establish whether appointments are taken in a notebook, by telephone, or through an application.
- Button locations: The appointment button is placed on the home page, service pages, specialist profiles, and in a fixed area at the bottom of the screen on mobile devices.
- Link or form: If an application is available, buttons open the step for the relevant service or specialist; otherwise, a short form collecting name, telephone number, service, and day is set up.
- Google link: An appointment link is added to the Google Business Profile.
- Testing: The steps are tested on different phones, and delivery of form notifications to the salon is checked.
The name and telephone number collected through the form are personal data. A link to the privacy notice is provided beside the form; if promotional messages will be sent, a separate checkbox that may be left unchecked is used.
Why do specialist and staff profiles need a separate section?
Salon customers often choose the person whose work they like rather than the salon itself; specialist profiles make this preference visible and direct the appointment to the right person. The profile includes a photograph, area of work, days at the salon, and a personal appointment link where available. The profile of a specialist who leaves is removed, and a new team member’s information is added with their approval.
Certificates and titles in profiles must be authentic. The Regulation on Business Opening and Operating Licenses requires documents for beauty salon staff such as a journeyman certificate, or a diploma or course completion certificate from institutions established under Ministry of National Education legislation. The Commercial Advertising Regulation also prohibits misleading statements about certificates; only certificates actually held are listed in the profile.
Gallery: photographs of actual work and customer permission
The gallery of a beauty salon website should contain only actual work performed at that salon, with permission from the person in the photograph. Presenting an image from another salon or a stock image as the salon’s own work creates both a copyright issue and a misleading impression of the service’s quality. The following rules are applied when setting up the gallery:
- Written permission is obtained from customers whose faces are visible, and the image is removed when permission is withdrawn.
- Filters and lighting do not change the color of the work; natural light is preferred for coloring work.
- Images generated or altered with artificial intelligence are not presented as the salon’s actual work.
- Photographs are compressed and loaded as the page is scrolled.
Angles that do not show the face and nail work photographed on hands make the permission process easier. The gallery is also linked to the service pages.
For most salons, Instagram is a storefront that comes before the website. Instead of copying that feed, the website carries lasting information and links to the profile; account management is handled as a separate task within social media management services.
How are Google Business Profile and reviews connected to the salon website?
Someone finding a salon through a search such as “hair salon near me” usually sees the Google Business Profile first; the website is where the profile’s website and appointment links lead. The business name, address, telephone number, and business hours on the profile and website are kept exactly the same. Details such as categories, photographs, and the service list are explained in the Google Business Profile optimization guide for further information.
A simple way to collect reviews is to give the customer a link or QR code that opens the review screen directly; this link can be prepared using the Google review link generator tool. Google’s prohibited and restricted content policy prohibits offering incentives such as payment, discounts, or free services in exchange for reviews. Practices such as “a discount on the next blowout for anyone who leaves a review” fall within this scope.
Let’s build the appointment flow and gallery plan together
Once the name of the appointment application in use, the latest service list, and photographs with permission for gallery use are shared, the project scope is put in writing. Projects with appointment integration are priced on the basis of this scope.
Regulations for salon promotion: medical aesthetics, before-and-after images, and review rules
The language of a beauty salon website is based on three regulations: the Regulation on Business Opening and Operating Licenses, which limits the procedures salons may perform and promote; the health promotion regulation, which governs promotion of medical procedures; and the Regulation on Commercial Advertising and Unfair Commercial Practices, which applies to all advertisements.
The boundary between salon services and medical aesthetics
The Regulation on Business Opening and Operating Licenses states that medical procedures such as acne treatment, skin rejuvenation, vascular treatment, pigmented lesion treatment, and similar procedures using lasers or IPL cannot be performed in beauty salons and cannot be advertised or promoted in any way. Even if a medical school graduate works at the salon, invasive interventions such as mesotherapy and procedures requiring injections cannot be performed there either.
Hair removal is regulated separately: hair removal using IPL in the 600–1200 nanometer wavelength range and diode lasers manufactured solely for hair removal that do not exceed the energy limit of 20 j/cm² is listed among procedures a beauty specialist may perform. The hair removal page is kept limited to hair removal. The regulation also prohibits misleading advertising that promises effects beyond the proven effects of the machine or product; statements such as “permanent results in a single session” are not used.
Naming is also governed by the same regulation: beauty salons may not use expressions suggesting a beauty center in promotional advertisements, signs, and printed documents, and the expression “beauty salon” must appear explicitly. Although “beauty center website” appears frequently in searches, headings and page descriptions on the website of a business licensed as a beauty salon use “beauty salon” language.
Medical aesthetic procedures such as Botox, fillers, or laser skin treatments are offered in healthcare facilities, and their promotion falls under the Regulation on Promotion and Information Activities in Healthcare Services dated November 12, 2025. This regulation applies to healthcare professionals and private healthcare facilities; promotional content may not include fee, discount, or campaign information or advertising posts based on patient satisfaction. Details are provided in the healthcare website guide for further reading.
Before-and-after images
Article 7 of the health regulation requires before-and-after images for medical procedures to be taken in the same environment and technical conditions, the procedure and photography dates to be stated, no subsequent retouching, the patient’s explicit consent, and the mandatory warning that results may vary from person to person. The texts read for this page do not contain a separate provision specific to before-and-after images for salon services. The applicable rule is the prohibition in Article 7 of the Commercial Advertising Regulation on images that mislead about the characteristics of the service; the same lighting, unfiltered photographs, and customer permission are the safest approach.
Reviews and the 2026 amendment
Article 28/B of the Commercial Advertising Regulation concerning consumer reviews was rewritten by the amendment in the Official Gazette dated July 1, 2026 and entered into force on August 1, 2026. Under the new text, where online reviews are offered, only those who purchased the service may leave a review; reviews obtained from platforms where purchases cannot be verified may not be published, and unverified reviews may not be used in advertising. Making an agreement with a person or company to produce untruthful reviews is also prohibited.
The “Customer reviews” section on a salon website is not filled with manually written texts; plugins importing reviews from other platforms are assessed against this article before installation, and visitors are directed to the Google profile to leave a review. All salon websites also include a privacy notice and a cookie banner. This section provides general information and is not a legal opinion.
Is e-commerce needed for gift certificates and package sales?
If gift certificates or session packages will be sold online, the website becomes an e-commerce structure that accepts payments; a salon website used for promotion and appointments does not need this. In WooCommerce, a gift certificate is defined as a product with a selectable amount; its validity period and the services for which it can be used are clearly stated on the sales page.
Accepting payments also brings a payment infrastructure agreement and legal documents such as a preliminary information form and a distance sales agreement. Medical aesthetic procedures are not offered as gift sales; the health promotion regulation states that healthcare services cannot be the subject of marketing activities such as incentives, prize drawings, and gifts. Details appear on the e-commerce website development page.
How does a salon website project progress step by step?
The project begins by learning the salon’s service list and appointment arrangements; it is not launched before the appointment flow has been tested.
- Preliminary discussion: Services, appointment arrangements, and the Instagram account are discussed; following the free preliminary assessment, a proposal is sent on the same day.
- Collecting content: The service list, specialist information, photographs with permission, and the business name on the license are requested; preparation can use the website brief form provided for this purpose.
- Design: The page list is approved, and the design is prepared for the phone screen first.
- Setup: WordPress is installed, the appointment application or form is connected, and the gallery is uploaded.
- Search infrastructure: Titles, descriptions, the sitemap, structured data, and the Search Console connection are completed.
- Launch: Forms and speed are checked, the website is launched, and administration panel training is provided.
A salon website with ready content and no integration or e-commerce is completed in an average of 5-7 business days; for projects with integration, the schedule is determined once the scope is clear.
What determines the price of a beauty salon website?
A single-page salon promotional website starts from 12,000 TL, a corporate structure including service, specialist, and gallery pages from 15,000 TL, and an e-commerce website selling gift certificates from 24,000 TL.
| Package | When it is suitable for the salon | Starting price |
|---|---|---|
| Single-page website | A barber offering few services or a newly opened small salon | From 12,000 TL |
| Corporate website | A salon wanting separate service pages, specialist profiles, and a gallery | From 15,000 TL |
| E-commerce website | A salon selling gift certificates, session packages, or products | From 24,000 TL |
The price of additions such as appointment application integration, a multiple-branch structure, or a second language is clarified in the proposal according to scope. The main factors affecting the proposal are:
- The number of services and how many require separate pages
- The number of specialists and appointment links by specialist
- The method for embedding the appointment application and the number of branches
- Whether photographs are ready and whether content will be migrated from an existing website
Appointment application and payment infrastructure fees are paid to the provider. Optional monthly maintenance ranges from 500 to 2,000 TL. SEO services start from 9,000 TL per month, and Google Ads management separately starts from 9,000 TL per month; the advertising budget is not included and is paid directly to Google. For a rough budget, the website price calculator tool can be used.
Common mistakes on salon websites and the correct approach
A common approach in the industry is to buy a ready-made hair salon theme and replace the demo content with the salon’s logo. When the theme’s assumptions do not fit the salon, service pages remain empty, the appointment button opens a general form, and stock photographs in the demo gallery remain in place. On a hair salon website planned for the salon, the service list and appointment flow are established first, and the design is built on that structure.
Other common mistakes include “beauty center” in the heading of a business licensed as a beauty salon, medical procedures that cannot be performed at the salon remaining on the list, prices unchanged for months, profiles of specialists who have left, and a telephone number that cannot be tapped on mobile. The correct method is to check the service, price, and team pages against one list at the start of each season and keep them consistent with the Google Business Profile.
Onur Freelance’s working principle for beauty salon website projects is simple: a written scope, a domain and hosting registered in the salon’s name, administration panel training at delivery, and clear communication without promises of results or rankings.
Let’s set up the salon’s own appointment address
Questions are answered for those seeking information, the existing website and Google profile are reviewed for salons making a decision, and businesses ready to start receive a proposal on the same day. The first topic in the discussion is the service list and appointment flow.
How website structures change across other industries is explained together on the industry-specific website design page.
Appointment messages, treatment videos, and a posting schedule that complies with advertising regulations are covered on the beauty center social media management page.
Frequently asked questions
How much does a beauty salon website cost?
A single-page salon promotional website starts from 12,000 TL, a corporate website including service, specialist, and gallery pages from 15,000 TL, and an e-commerce website selling gift certificates or packages from 24,000 TL. Prices for additions such as appointment application integration and a multiple-branch structure are clarified in the proposal according to scope.
Can online appointments be added to a hair salon website?
Yes, the appointment application used by the salon can be added to the website through a link or embedding; if no application is used, a request form or WhatsApp flow is set up. The application’s fee and contract are between the salon and the provider and are not included in the website price.
Should a price list be published on a salon website?
This is the salon’s decision; full prices are preferred for services with few variables, starting prices for procedures such as coloring and keratin treatments, and a service list without prices at some salons. Whichever approach is chosen, the information on the website must match the price list displayed at the salon.
Can laser hair removal be promoted on a beauty salon website?
The Regulation on Business Opening and Operating Licenses lists hair removal using IPL within a specified wavelength range and diode lasers within the energy limit among procedures that may be performed in beauty salons. However, medical procedures such as acne treatment, skin rejuvenation, vascular treatment, and pigmentation treatment using lasers or IPL may not be performed or promoted at a salon.
Can the expression "beauty center" be used on a salon website?
For businesses operating under a beauty salon license, the regulation states that expressions suggesting a beauty center may not be used in promotional advertisements, signs, or printed documents, and that the expression “beauty salon” must appear explicitly. Website headings and descriptions are also prepared using this language.
Can before-and-after photographs be used on the website?
For medical procedures, the health promotion regulation sets requirements such as photography in the same environment, date information, no retouching, explicit consent, and a mandatory warning statement. For salon services, the general rule is that images must not mislead about the service; the same lighting, unfiltered photographs, and the customer’s permission are the safest approach.
Can Google reviews be added to the salon website?
The amendment to the Commercial Advertising Regulation that entered into force on August 1, 2026 states that reviews obtained from platforms where purchases cannot be verified may not be published and unverified reviews may not be used in advertising. This provision is assessed before installing a plugin that imports reviews; the simplest approach is to direct visitors to the Google profile for reviews.
How long does it take to prepare a barber website?
A barber or hair salon website with ready content and no appointment integration or e-commerce is launched in an average of 5-7 business days. For projects involving an appointment application connection or gift certificate sales, the schedule is determined after the scope is clarified.
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