Our services: web design, WordPress, SEO, and ad management

Which service suits whom? Decision table

The right service depends on what your business already has and what it wants next. The table below shows starting points for common situations; more than one row may apply.

The table suggests an order, rather than a mandatory package; services are also available individually. With a limited budget, we establish the website foundation first, then one channel; a second channel follows once the first can be measured.

Web design: corporate, professional, and industry-specific websites

Web design covers building your business website from page planning to launch. Every site uses WordPress, works on phones, and launches with search engine infrastructure and SSL encryption; domain and hosting are registered in the business’s name, and dashboard training is provided at handover. Common site types include:

• One-page site: For freelancers and small businesses that want to present their service on a single page.
• Corporate site: For companies presenting services on separate pages.
• Industry-specific site: For businesses with sector requirements such as booking, multiple languages, or document display.

The standards distinguishing professional work from amateur sites and the delivery contents are explained on the professional website development page. Projects for accommodation businesses with booking engines and multilingual structures are covered separately on the hotel website design page.

E-commerce website development

An e-commerce website is a store where products are listed and sold online through cart and checkout steps. Onur Freelance builds stores with WordPress and WooCommerce; product and category structures, payment and shipping settings, and legal pages such as distance sales and returns are included in setup.

Before setup, we discuss product numbers, variations such as sizes and colors, the payment provider, and the shipping agreement; these four details determine the store structure and quote. After delivery, the business manages the store: adding products and tracking inventory and orders through the dashboard. Scope, packages, and setup steps are on the e-commerce website development page.

WordPress services: setup, migration, speed, maintenance, and recovery

WordPress services cover technical work from building a new site to repairing a live one. Sites built by other designers can also be taken on. This group includes:

• WordPress website development and restructuring existing sites
• Moving a site to a new hosting company or domain
• Speed optimization and Core Web Vitals improvements
• Annual maintenance: core, theme, and plugin updates and backup checks
• Troubleshooting errors such as blank screens and plugin conflicts
• Cleaning hacked sites and restoring protection
• Regular content entry and page updates

The scope and methods for each task can be reviewed through the WordPress services page and its relevant subpages. If a site will not open or visitors are redirected elsewhere, it is treated as urgent and initial intervention is prioritized.

SEO: search engine optimization

SEO involves organizing a site’s technical structure, content, and local signals to appear for relevant queries in Google’s non-advertising results. Google’s Search Central documenton deciding whether to hire SEO support notes that advertising on Google does not affect organic results and that the best time to start SEO is when building a new site or redesigning an existing one.

The work includes keyword research, technical audits, on-page improvements, content planning, and local visibility steps such as Google Business Profile. The general scope appears on the SEO search engine optimization page, while work specific to category and product pages is explained on the e-commerce SEO optimization page. SEO work includes no ranking promises; prices start at 9,000 TL per month, with a final quote after reviewing the site’s condition and target searches.

Google Ads management

Google Ads management covers setting up, measuring, and regularly improving ads shown in search results and other Google placements. Search ads reach people looking for the service at that moment, making them a common first choice for businesses seeking inquiries quickly.

Campaign structure, keyword and negative keyword lists, ad copy, and conversion measurement form the setup foundation. Ad spend is paid directly to Google; the service fee is quoted after reviewing the account and goals. For an existing account, search terms and conversion settings are reviewed first, as wasted clicks often become apparent there. Details are on the Google ad management page.

Meta ad management: Facebook and Instagram campaigns

Meta ad management involves planning and running audience-targeted campaigns on Facebook, Instagram, and other Meta placements. Unlike search ads, it reaches people who have not yet searched, making it relevant for visual products, new brands, and local announcements.

Setup planning covers the Meta pixel and conversion measurement, audience structure, image and video recommendations, and budget allocation. Ad spend is paid directly to Meta. The scope appears on the Meta ad management page.

Social media management

Social media management covers content planning, regular posting, and keeping business profile information current. It is separate from advertising: the goal is to present an active, consistent, accessible business to profile visitors.

The service covers posting schedules, visual templates, copy, and profile organization. When combined with advertising, organic posts and campaign visuals use the same brand language. For scope, see the social media management page. Before management begins, profile names, bios, contact buttons, and story highlights are reviewed; posting frequency matches a pace the business can realistically sustain.

Content and email marketing

Content marketing attracts regular website visitors through blog posts and guides answering questions customers ask before deciding; email marketing encourages repeat sales through campaigns, newsletters, and reminders sent to consenting customers. Together, written content also becomes the newsletter’s main material. The content plan focuses on topics leading to the site’s service pages; each article answers one question and links to the relevant service.

In Turkey, consent for commercial electronic messages is managed through İleti Yönetim Sistemi (İYS, Turkey’s commercial message registry) ; the consent process is planned before building a list. Sender domain authentication, list segmentation, and automated email flows are explained on the email marketing page.

Istanbul and provincial pages: services by location

Onur Freelance works from Gülsuyu, Maltepe; meetings with businesses on Istanbul’s Asian and European sides take place at the office or by video. District pages focus on local business activity and common website requirements; all district pages are accessible from the web design in Istanbul page.

Separate regional pages for web design, SEO, and Google Ads also cover some provinces outside Istanbul. The services themselves do not vary by area; provincial and district pages explain local sectors and search behavior. Projects outside Istanbul and abroad are handled entirely remotely through video meetings and screen sharing.

Shared workflow and fixed packages

Regardless of service type, work follows the same framework, with different details at each step. The common steps are:

1. Understanding your needs: We discuss the business, goals, and existing website, if any, by WhatsApp or phone.
2. Free initial assessment: The website, account, or ad account receives a brief review; no results or rankings are promised.
3. Written quote: Scope, timeframe, and price are sent in writing the same day.
4. Implementation: The approved scope is carried out step by step, with progress shared with the business.
5. Handover and training: Accounts, access, and usage information are handed over to the business.
6. Follow-up: Work can continue with maintenance, reporting, or ongoing management if requested.

How do the services connect?

When one team handles the services, the same information is not requested repeatedly: website conversion tracking supports ad campaigns, SEO content becomes newsletter and social media material, and logos and colors stay consistent across channels. Having one contact also removes the burden of tracking who handles each task. Services remain available independently.

Starting prices for website packages, monthly services, hosting, and domains appear below; the final fee is confirmed in a written quote after reviewing the scope.

For advertising services, platform ad spend is excluded from the fee and paid directly to Google or Meta.

Frequently asked questions