Beauty center social media management: what should a salon share on Instagram, and where are the limits?

Why are medical aesthetic procedures outside this service?

The beauty center social media management described on this page promotes salon services; it does not cover medical aesthetic procedures such as fillers, Botox, mesotherapy, needle-based procedures, or therapeutic lasers. Promotion of medical procedures is subject to healthcare regulations and cannot be shared as though it were one of the services offered on a salon account.

The boundaries for salons are established by the Regulation on Business Opening and Operating Licenses. Accordingly, medical procedures using lasers or IPL for acne, pigmentation, vascular treatment, or skin rejuvenation cannot be performed in a salon, nor may these procedures be advertised or promoted. Procedures requiring injections cannot be performed in a salon; invasive procedures are prohibited even if the team includes a physician. Epilation for hair removal, however, is included among beauty specialists’ procedures subject to specified equipment and documentation requirements.

The following are excluded from the posting calendar:

• Fillers, Botox, and any procedure performed through injection
• Acne, pigmentation, vascular treatment, or skin rejuvenation using lasers or IPL
• Invasive procedures such as mesotherapy and advice intended to treat disease
• Promises of any effect beyond hair removal in epilation posts

Medical aesthetic procedures are provided in healthcare facilities, and their promotion is subject to the healthcare promotion regulation dated November 12, 2025. Article 5 prohibits social media posts that constitute advertising through patient thanks or satisfaction, and price, discount, and campaign information in promotion; it also states that the person producing and the person sharing noncompliant promotion are equally responsible. The clinical side is explained in detail in the digital promotion guide for the healthcare sector.

The expression ‘beauty center’ in the profile name

The business regulation requires businesses operating under a beauty salon license to avoid expressions in promotion and signage that present them as a beauty center, and to use the expression ‘beauty salon’ clearly. Although the two concepts are confused in searches, the most cautious approach for a business licensed as a salon is to write its profile name, biography, and campaign images consistently with the title on its license. This section provides general information and is not a legal opinion.

How should before-and-after images and the words ‘permanent’ and ‘painless’ be used?

Before-and-after images and claims of effects in salon posts are used only to the extent that they reflect reality and can be substantiated. Article 7 of the Regulation on Commercial Advertising and Unfair Commercial Practices prohibits statements and images that could mislead people about service characteristics, while Article 9 places the burden of proving claims on the advertiser.

The business regulation also considers promises exceeding the proven effects of a salon’s equipment or products to be misleading advertising. The texts reviewed contain no provision individually listing the words ‘permanent’ or ‘painless’; however, when these words promise the same result for everyone, they become claims that are difficult to prove. No separate rule specifically governing before-and-after posts about salon procedures was identified either; the general prohibition on misleading advertising applies.

The amendment dated July 1, 2026 added two provisions concerning artificial intelligence: advertisements using artificial intelligence in a way that significantly affects decisions must clearly disclose this, and advertisements showing an AI-generated digital replica of a real person as though they had tried the service are prohibited. This section provides general information and is not a legal opinion.

What information belongs in campaign and discount announcements?

A salon post announcing a discount clearly states the previous price and the campaign’s start and end dates; if the discounted service is limited, the quantity is also stated. This rule comes from Article 14 of the Commercial Advertising Regulation, and for services the price immediately preceding the discounted price is used as the pre-discount price. When preparing a campaign image as part of beauty center social media management, the following are checked:

• Image and text: The regulation requires visual, audio, and written information not to contradict one another; the percentage and date on the image match those in the caption.
• Genuine urgency: Falsely stating that a service will be available for a very limited time is among the examples of unfair commercial practices in the regulation’s appendix.
• Giveaway conditions: The quantity of the gifted service, its validity period, and the giveaway’s start and end dates are announced.
• Influencer collaboration: Under Article 23/A, added by the 2026 amendment, the expression ‘Advertisement’ or ‘Promotion’ and the salon’s name must be visible at first glance in an influencer’s salon promotion.

Campaign dates are entered into the monthly plan at the outset; posts featuring discounted prices are archived when the campaign ends. This section provides general information and is not a legal opinion.

Explicit consent before sharing customer photographs and videos

A photograph or video of a customer identifiable by their face, voice, or name is personal data; as a general principle, their explicit consent is obtained before it is shared on the salon account. According to the Personal Data Protection Authority’s explanation of explicit consent, explicit consent concerns a specific subject, is based on information, and is freely expressed.

According to the same explanation, ‘blanket consent’ with an unspecified subject is invalid, consent does not have to be obtained in writing but the burden of proof rests with the data controller, and consent may be withdrawn at any time. In practice at a salon, this means:

1. Consent is requested separately for appearing in a Story, becoming a permanent feed post, and being used in advertising.
2. The person is told which account will display the image, for what purpose, and for how long.
3. A record of approval given by message or a short permission form is retained.
4. The image of a person who withdraws consent is removed from posts, Highlights, and advertisements.
5. A customer who does not give permission receives the service under the same conditions.

The Authority’s publication on explicit consent states that in an employee-employer relationship, consent cannot be considered freely given if withholding it could have negative consequences for the employee; employees are genuinely given the option not to appear in team posts. This section provides general information and is not a legal opinion.

The most common mistakes on salon accounts

The most common mistake is sharing an image from another salon or a stock website as though it were the salon’s own work; this creates both copyright problems and false expectations. Other mistakes include:

• An old price list in Highlights: Trust is damaged when it conflicts with the price quoted at the salon; Highlights are updated whenever prices change.
• Adding a medical procedure to the service list: A procedure that cannot be performed in the salon appears neither in posts nor in the biography.
• Changing colors with filters: A hair or nail polish shade that looks different on screen turns into disappointment at the salon.
• Leaving an evening message until the next day: The person will already have contacted another salon in the meantime.
• Turning every post into a campaign: The account attracts an audience following discounts rather than craftsmanship.

How does a standard package differ from a salon-specific plan?

In common practice, salons are offered the same package as other sectors: a set number of template posts, ready-made special-day images, and an automatic month-end report. In a salon-specific plan, the service list, appointment route, and regulatory boundaries are established first; beauty center social media management is built on this framework.

The difference appears in three places: slogans such as ‘painless epilation’ in a template can become risky statements, consent for customer images can be overlooked, and likes can take priority over profile visits and appointment clicks in measurement.

Onur Freelance operates independently, serves clients from Gülsuyu (Maltepe), and is not a channel providing support on behalf of Meta. Accounts remain in the salon’s own business portfolio, access is granted through Meta’s permission-sharing tools, and each month’s calendar goes to the salon owner for approval before publication. No promises are made about follower or appointment counts; the tasks are listed in writing and reported every period.

How does work for a salon begin, and what determines the fee?

Work begins with a review of the salon’s service list and existing account; the fee is determined in the written proposal after the work breakdown is prepared.

1. Introductory meeting: Services, specialists, the appointment system, and the title on the license are discussed.
2. Account review: The profile, Highlights, and recent posts are reviewed; old posts containing medical procedures or risky expressions are listed.
3. Filming and permissions: Responsibility for filming raw footage and the customer consent workflow are determined.
4. Monthly calendar: Service, procedure video, team, and campaign content are submitted for approval in a single plan.
5. Publishing and reporting: Content is scheduled, messages are monitored using the response framework, and statistics are reviewed at the end of the period.

Beauty center social media management at Onur Freelance starts at 9,000 TL per month; the advertising budget payable to Meta is not included in this fee. The number of platforms, volume of Reels and posts, responsibility for filming, and message traffic determine the amount; the items are explained on the social media management prices page.

Instagram advertising is a separate task; the Meta advertising management fee is determined through a clear proposal after the objectives and number of campaigns have been reviewed. If the salon website opened by the profile link is inadequate, the appointment and service page structure on the beauty salon website design page can be considered together. Messages are answered every day between 09.00 and 21.00; meetings or video calls are held within Istanbul, and work with salons in other cities is conducted remotely.