Kaplan Kebap: a restaurant website example from Maltepe

Kaplan Kebap is a kebab and d?ner restaurant serving customers in Maltepe, Istanbul. This case study examines the sections of kaplankebap.com, designed and developed by Onur Freelance, and explains why these sections make sense for a restaurant. Every piece of information presented is based on content visible on the live website; unmeasured results such as visitor numbers or sales have not been included.

Project overview

The business’s needs

In the food industry, a website is generally expected to let someone who has never seen the restaurant make a decision within a few seconds. The person searching is usually on a phone and looking for answers to four questions: where the restaurant is, how to call it, whether a table can be reserved, and what the venue and food look like. When these answers are buried among long paragraphs, the visitor closes the website and moves on to the next business on the map.

Long-established, family-run kebab restaurants also have a second expectation: building trust by telling the story of the business and its team. If there is a separate service such as catering, it needs to be separated from the restaurant pages and presented with its own request process; otherwise, requests for corporate meals or private events turn into ordinary calls on the general phone line.

What the website includes

Two separate lines for orders and reservations

The order line and reservation line are listed separately in the top bar of the pages, and both are set up as links that start a call when tapped. People wanting delivery and people wanting to reserve a table are directed to different numbers; on the restaurant’s side, the call also reaches the relevant person on the first attempt.

Catering request form

Alongside name, phone and email, the form on the catering page includes fields for event type, number of guests and event date. This information, which would already be requested during the first conversation to prepare a quote for an event, is collected in advance through the form. The page also includes a separate reservation number for catering.

Gallery organized into categories

The photo gallery is divided into ?Our dishes,? ?Breakfast? and ?Venue,? while the video gallery sits on a separate page. When choosing a restaurant, actual images of the dishes and dining room are more useful than menu descriptions; the categories allow someone looking for breakfast to go straight to the relevant photos.

About us, history and in the press

The About us and History pages tell the story from a small shop in K???kyal? to the three-story restaurant in Maltepe. The corporate menu also includes an In the press page. Although these sections are opened less frequently than the menu and phone information, they provide a source of trust for someone hearing about the business for the first time.

Job application form

The Human resources page has an application form asking about education level, work experience and the position being applied for. In restaurants with an ongoing need for staff, receiving applications through an organized form instead of by phone reduces the business owner’s workload during the day.

Contact, map and WhatsApp

The Contact page presents the address, phone and email together with an embedded Google Maps map and a contact form. A WhatsApp button fixed on the pages opens a second channel for visitors who prefer messaging to calling. The footer provides links to the Facebook, YouTube and Instagram accounts.

KVKK (Turkey’s Personal Data Protection Law) and cookie notices

The footer includes links to the cookie policy, personal data protection policy and privacy notice. Because the website has three separate forms collecting personal data?for contact, catering and job applications?it is important that these notices can be reached from every page.