At a glance: SEO means ongoing work on a website’s technical infrastructure, content, and authority to improve visibility for relevant Google searches. Onur Freelance’s monthly SEO service starts at 9,000 TL; the final fee depends on site size, industry competition, and content needs. Rankings are not guaranteed; progress is tracked through Search Console data.

Monthly SEO from 9,000 TL, with monthly deliverables and a Search Console report.

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Professional SEO services offer businesses seeking better Google visibility a practical way to work directly with a specialist without agency costs. Onur Freelance addresses all three SEO pillars: technical infrastructure, content, and authority. Visibility work for AI searches such as Google AI Overviews and ChatGPT, or AI search optimization, is included alongside SEO.

This page explains what an SEO specialist does, the workflow, expectations in the first months, and pricing criteria, giving you a clear picture before deciding.

What do SEO services include? A 56-second video
Video transcript

What do SEO services include? Regular work on technical infrastructure, content, and authority to improve a site’s visibility in relevant searches. There are three pillars: technical SEO for smooth crawling, a strong page for each search intent, and authority built through natural links. The process starts with an initial analysis. Each target keyword is assigned to one page, technical errors are fixed, pages close to page one are updated, and results are reported monthly. Final pricing depends on page numbers, keyword competition, technical health, monthly content volume, and local or national targeting. Common mistakes include targeting one keyword across several pages, buying links in bulk, creating template city pages, and working without Search Console. Current packages and prices appear on the page. Five out of five on Google, two hundred fifteen reviews. Message on WhatsApp for an initial assessment. Onur Freelance dot com.

Let’s review your website’s SEO

Request a free initial assessment of existing rankings, technical errors, and keyword opportunities. For a quick preliminary check, use the free website check tool as well.

Page contents

SEO services at Onur Freelance: quick facts

  • Who handles the work: Founder Onur Ertem plans and manages SEO, with implementation by the three-person team. As web design and WordPress infrastructure are also handled here, technical fixes need no outside company.
  • Location: Gülsuyu, Maltepe, Istanbul. In-person or online work across Istanbul; online elsewhere.
  • Fee: Monthly SEO starts at 9,000 TL; final fees depend on site size, competition, and content needs.
  • Scope: Technical SEO, content and internal links, local SEO with Google Business Profile, and measurement through Search Console and Google Analytics.
  • Reporting: Clicks, impressions, and ranking changes are shared monthly and inform the next month’s plan.
  • Guarantee: Rankings are not guaranteed; progress is tracked with Search Console data.
  • Case studies: 67% more organic clicks in 16 days for an automotive electronics service, from 76 to 224 clicks in 28 days for a fish restaurant and other cases.
  • Google reviews: A 5.0 rating on Google Business Profile, 217 reviews.

What do SEO services include?

An SEO specialist plans and implements work so search engines can understand, crawl, and rank a website for relevant queries. The aim is to make the site provide a useful answer to the user’s question.

At Onur Freelance, the same small team manages the whole process, with a consistent contact. Information is not lost between project managers, account representatives, and implementers; the strategist also makes website changes.

  • Technical audit: identifying crawl errors, unindexed pages, speed issues, and mobile problems
  • Keyword analysis: mapping target keywords to pages based on actual search volume and competition
  • Content work: updating existing pages and planning new content for missing topics
  • Authority and local signals: internal links, quality backlinks, and Google Business Profile consistency
  • Measurement: regular reporting with Google Search Console and Google Analytics

SEO scope: technical foundations, content, and authority

SEO involves more than a single setting. Lasting results depend on all three areas being healthy; weakness in one limits the others.

Technical SEO

Smooth Google crawling and indexing are essential. HTTPS redirects, sitemaps, canonical tags, structured data, and Core Web Vitals are checked here. For details, see the technical SEO services page.

Content and on-page SEO

Each important search intent gets one strong page. Title tags, meta descriptions, heading hierarchy, and text are organized to answer the user’s question clearly in the opening paragraphs.

Authority and trust

Google evaluates a site’s topic credibility using internal links, links from other sites, and brand signals. We prefer relevant, natural links over quick, risky methods.

Freelance specialist or SEO agency?

Model details, questions for evaluating specialists, and promises to avoid are explained on the freelance SEO specialist page.

Both models can suit the right business. The choice depends on site size, budget, and expected communication speed.

CriterionFreelance SEO specialistLarge agency model
CommunicationDirectly with the implementerThrough an account representative
Cost structureLower office and management overheadTeam and management costs reflected in pricing
FlexibilityPriorities can change quicklyMore standardized processes
Suitable forSMEs, local businesses, corporate sitesVery large and multilingual projects

For SMEs and local service businesses, freelance work is often more efficient because most of the budget goes directly to site work. The broader freelancer versus agency comparison can also help with the decision.

How SEO work progresses: step by step

Each project follows the same framework, adapted to the site’s needs. A visible process makes monthly work easier to track.

  1. Initial analysis: Search Console data, current rankings, and technical crawl results are reviewed.
  2. Keyword map: each target keyword is assigned to one page to prevent pages competing with one another.
  3. Technical fixes: indexing and speed errors are addressed by priority.
  4. Content updates: pages ranking between positions 5 and 20 are addressed first; these often offer the quickest gains.
  5. New content and internal links: pages cover missing topics and related pages link to one another.
  6. Reporting: clicks, impressions, and ranking changes are shared monthly and guide the next month’s plan.
SEO hizmeti: arama sonuçlarında öne çıkan sonuç ve müşteri sitesi

What should you expect in the first 90 days of SEO?

SEO does not switch on and off like advertising; its effect builds over time. Google’s guide says changes can take weeks to months to show and advises caution about ranking guarantees (Google Search Central).

A realistic schedule often looks like this:

  • Month 1: technical errors are resolved, and the keyword map and priority pages are defined.
  • Month 2: updated pages begin showing impression growth and ranking movement.
  • Month 3 onward: click growth becomes clearer as keywords in positions 5–20 move onto the first page.

Highly competitive keywords may take longer. Starting with lower-competition, high-intent terms can provide tangible progress in early months.

Local SEO: for businesses in Maltepe and Istanbul

For businesses serving a specific area, competition centers on map results and ‘near me’ searches. We emphasize this when serving Istanbul businesses from our Maltepe office.

Local SEO starts with a complete Google Business Profile, identical website and profile address and phone details, and genuine customer reviews. District-focused pages can be planned for businesses in Kadıköy, Kartal, Pendik, or Ataşehir. Details appear on the local SEO services page.

Technical SEO: speed, indexing, and site structure

Even excellent content cannot rank if Google cannot crawl or index it. Search Console’s ‘Page not indexed’ report is often the first place we inspect.

Common issues include duplicate content at multiple addresses, redirect chains, unnecessarily indexable archives, and heavy mobile images. Many are prevented by a sound initial setup; this is the aim of SEO-friendly web design .

Content and keyword strategy

A good content strategy starts with what customers ask when deciding. Information seekers, comparison shoppers, and users ready to buy need different pages.

  • Service pages offer clear information and contact routes for purchase-intent searches.
  • Guide-style blog posts attract information seekers and build trust.
  • Comparison and pricing criteria content help undecided users choose.

Keywords are integrated naturally. Forced repetition does not help rankings and reduces readability.

Which page is closest to page one?

We can use Search Console to identify keywords ranking 5–20 and pages with the quickest improvement opportunities.

Search engine optimization: Onur Freelance real project screen and monthly SEO work

What affects SEO service pricing?

SEO starts at 9,000 TL per month; the final amount depends on site condition and target competition rather than one fixed price. Quotes consider the following criteria.

CriterionEffect on price
Page numbers and site structureMore pages increase technical audit and content update work
Target keyword competitionCompetitive terms require more content and authority work
Current technical healthSites with many errors need initial repair work
Monthly content volumeNew content quantity directly determines workload
Local or national targetingNational targets usually involve more competition and longer timeframes

After initial analysis, we share a clearly scoped monthly plan and price, making deliverables and budget clear from the start.

Common SEO mistakes and appropriate approaches

Many sites underperform because well-intentioned work is implemented incorrectly. Common mistakes include:

  • Targeting one keyword on multiple pages: pages compete; assign each keyword to one page.
  • Buying bulk low-quality links: ineffective in the short term and risky later; fewer trusted, relevant links are more valuable.
  • Creating many city pages from templates: duplicate pages may not be indexed; each must offer real, original information.
  • Focusing only on new content: updating existing pages ranking 5–20 often gives quicker results.
  • Failing to measure: without Search Console, you cannot identify what works.

Trust and transparency: how we work

Since SEO results emerge over months, transparency matters throughout. At Onur Freelance, SEO is managed by Onur Ertem ; the same team handles web design and WordPress, so technical changes need no outside company.

  • Tools: Google Search Console, Google Analytics 4, Rank Math, SEMrush, and PageSpeed Insights
  • A written monthly report lists completed tasks and measured results
  • No ranking guarantees; no methods contrary to Google’s guidelines
  • All website changes are recorded and can be reversed when needed

How do SEO and Google Ads work together?

SEO supports long-term traffic while Google Ads offers visibility from day one. For new sites, ads can generate inquiries while organic rankings develop, and ad conversion data can guide SEO keyword priorities. For advertising, see the Google ad management page.

Where should your SEO work begin?

We can offer a brief information call, a free initial assessment for those deciding, or a clear first-month plan for businesses ready to start.

What does SEO service include? Onur Freelance real project screen and monthly SEO work

SEO pages by city and district

Local search competition varies by city and district. Regional search behavior, key industries, and map results are covered separately on these pages:

Our office district: For businesses in Maltepe, the SEO agency in Maltepe page explains proximity in map results and the benefits of in-person work.

Frequently asked questions

Answers to common questions about SEO and working with a freelance specialist appear below. For other questions, use the contact page to get in touch.

SEO project examples

Two anonymous cases using customer Search Console data. Results include their timeframe and are presented without exaggeration.

A fish restaurant and fish market on the Asian side: from 76 to 224 clicks in 28 days

Starting point: The homepage had only a background video, 21 words, and no H1 or meta description. Search Console was set up on the first day.

Work completed (September 2026):

  • An H1, introductory copy, and restaurant schema were added to the homepage; excess H1s were fixed, and titles and descriptions for 18 pages were rewritten.
  • 8 species and cooking guides linked to menu fish, a wholesale homepage, and revised page bodies: 13 pieces, approximately 28,300 words.
  • Images began being served in AVIF format.

Result (Google Search Console, comparing 16.08–12.09 with 13.09–10.10.2026): clicks rose from 76 to 224 and impressions from 1,290 to 13,100; average position stayed at 6.7. CTR fell from 5.9% to 1.7%, as new guides received many impressions but few clicks. Some growth came from branded searches.

The customer is unnamed for privacy.

An electronics accessories e-commerce site: category clicks from 58 to 166 in 4 weeks

Starting point: On the nationwide store, 1,989 of 2,061 product pages had two H1s; the homepage lacked a heading and introduction, and category descriptions were brief.

Work completed (September 25–26, 2026):

  • Selection guides and comparisons for 300 categories: 337 new sections, tables, and internal links.
  • Product range and category links for 66 brand pages.
  • Titles within 60 characters for the homepage, 345 categories, 76 brands, and 2,049 products; meta descriptions for 345 categories and 76 brands.
  • A sitewide script fixed second H1s on products and the missing homepage heading.

Result (Google Search Console, comparing 15.08–11.09 with 12.09–09.10.2026): category clicks rose from 58 to 166 and impressions from 4,741 to 11,322; product clicks rose from 76 to 247 and impressions from 2,561 to 8,081. Weekly clicks had already begun rising in late August, and some products were removed during the same period; growth should not be attributed to one change.

The customer is unnamed for privacy.

“From our first phone conversation to the end, he worked carefully, with goodwill and a clearly professional approach.”

T. T. · Google review

Reviews are from Google Business Profile; reviewers are identified by initials.

See all reviews on Google →

Security depends on transparent work. Recording every change, retaining business access to Search Console, and sharing monthly written reports make freelance work as reviewable as agency work.

Technical fixes may show effects within weeks. Ranking and traffic growth usually become clearer from months 2–3; competitive terms may take longer.

Page numbers, keyword competition, technical condition, monthly content volume, and local or national targeting are the main criteria. Final pricing follows initial analysis.

No. No specialist controls Google’s algorithm, and Google warns against ranking guarantees. Our commitments cover work scope, methods, and regular reporting.

Yes. We work with common platforms, particularly WordPress. A technical audit begins after dashboard and Search Console access is provided.

Local SEO targets searches in a particular area and Google Maps, emphasizing Google Business Profile and consistent address details. General SEO focuses on topic-based searches regardless of location.

Google Ads makes sense when inquiries are needed quickly. SEO supports lasting traffic with costs declining over time. Planning both together is often the most efficient approach.

A WordPress administrator account, Google Search Console, and Google Analytics access are sufficient. For local businesses, administrator access to Google Business Profile also speeds up work.

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