Aeroscent is a company based in Pendik, Istanbul, providing businesses with corporate scent design and scent diffuser installation services. aeroscent.com.tr is a service website designed and developed by Onur Freelance and structured to direct visitors toward requesting a demo. This page explains how the website of a business selling an experience rather than a tangible product is divided into sections and which question each section answers.
Project overview
| Company | Aeroscent (Pendik, Istanbul) |
|---|---|
| Industry | Corporate scent design and ambient scenting services |
| Website type | Service website collecting demo requests |
| Platform | WordPress, Elementor Pro and WPForms; Google Tag Manager |
| Languages | Turkish |
| Key features | Free demo form repeated across pages, scent wheel and fragrance list with note descriptions, equipment page, homepage FAQs, blog and a call button visible only on mobile |
| Live website | aeroscent.com.tr |
The business’s needs
Businesses using scenting services are customer-facing venues such as stores, hotels, offices and showrooms. In the scenting industry, a website is generally expected to explain a product that cannot be perceived on screen?scent?through words and organized information. Because decision-makers can only understand whether a fragrance suits their venue by trying it, the website’s main task is to move visitors to the trial or demo stage.
The service model also needs to be explained separately. When questions such as whether equipment is purchased or installed as part of the service, the contract duration, and what happens with refills and breakdowns remain unanswered, business owners may give up before requesting a quote. Answering these questions during the first visit also shortens the sales conversation.
What the website includes
Free demo form on every page
The first screen of the homepage includes a ?Free demo request? call to action and a phone number. A short demo form consisting of name, email and phone is repeated at the bottom of pages such as Equipment, Fragrance list and Blog. Whichever page convinces the visitor, they do not need to go to another page to leave a request. Limiting the form to three fields also reduces the effort needed to complete it.
Scent wheel and fragrance list
The Fragrance list page begins by explaining the purpose of the scent wheel, which shows fragrance families in a circular arrangement. Each fragrance is then introduced by its name and dominant notes; for example, one fragrance is described as having rose, jasmine and musk notes. The most tangible thing a website unable to let visitors smell a fragrance can do is describe its notes in familiar words.
Equipment page
The Equipment page explains features of the diffuser devices used, such as coverage area, adjustable intensity modes and ease of installation. Business owners who know the size of their venue can get an idea from this page of how many devices they might need.
Frequently asked questions on the homepage
The homepage FAQ section addresses how the service works, options with and without a commitment, equipment warranties and the fragrances’ IFRA compliance in a question-and-answer format. Answering initial questions about the service model before the sales conversation helps incoming demo requests be better informed.
Service pages, blog and corporate section
Corporate scent design and corporate scenting services are explained on separate pages. The blog contains articles examining the relationship between scent and consumer behavior. Explaining the two services on separate pages allows a company seeking a signature fragrance for its brand and a business simply wanting to scent its venue to reach different content. The About us menu is divided into ?Who are we?? and ?Why Aeroscent?? headings, and the Human resources page also appears in the menu.
Fixed call button on mobile
When accessed on a phone, a fixed ?Call now? button appears in the right corner of the screen; this button is not displayed on desktop. The Contact page contains a separate form with a message field, an 0850 phone line, email and full address.
What should be reviewed on the website of a brand selling services?
The following points are considered when preparing websites for companies providing on-site services such as scenting, cleaning and maintenance:
- Trial step: A low-risk first step such as a demo, survey or sample should be clearly defined on the website and accessible from every page.
- Service model: Rental, purchase, contract duration and maintenance conditions should be written in the FAQs or on a separate page.
- Making the product tangible: For products that are difficult to perceive, a list of notes, application photographs and examples by venue type should be used.
- Content by industry: Separate explanations for different customer types, such as hotels, stores and offices, help the right people recognize their needs on the website.
- Language of claims: If blog articles refer to research findings, sources should be cited; promises of definite sales increases should be avoided.
- Contact according to device: A fixed call or message button should be added for visitors arriving by phone; on desktop, the form and phone number should be emphasized.
- Process after the form: Who receives the demo request and how quickly a response will be given should be planned from the outset; the form notification should not get lost in an email inbox.
Planning service websites that collect inquiries is explained on the corporate website page. For the platform on which components such as forms, FAQs and blogs are built, see the WordPress website development service page. Other projects from the service industry can be reviewed in the list of completed projects.
For a similar project
If a website collecting demo or survey requests is being considered for scenting, hygiene, landscape maintenance or a similar on-site service, a free preliminary assessment is carried out based on the service model and target customer type. The conversation also clarifies which fields the form will contain and who will receive inquiries. Cost items affecting the scope are available on the current web design prices page, and email and address details are in the contact us section.
Sıkça Sorulan Sorular
Which sections should a scenting company website include?
Pages explaining services, a fragrance list, equipment information, frequently asked questions explaining the service model and a demo request form are the basic sections. On the Aeroscent website, the demo form is repeated at the bottom of many pages.
How can an invisible product such as scent be explained on a website?
Fragrances are described through their dominant notes using familiar words; a scent wheel showing fragrance families also makes comparison easier. For the final decision, visitors are directed to a demo or trial stage.
How many fields should a demo request form have?
For initial contact, name, phone and email are often sufficient. Details such as venue size or industry can be requested during the follow-up conversation; as the number of fields increases, the number of people completing the form may decrease.
Why is the mobile call button displayed only on phones?
A phone link clicked on a desktop often cannot start a call; showing the button only on mobile both keeps the screen simple and gives visitors on phones the ability to call with a single tap.
Should a scenting company publish blog articles?
It is not essential; nevertheless, articles answering industry-related questions provide information to visitors at the decision stage. Citing sources in articles that refer to research increases credibility.
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Diğer Hizmetlerimiz
- › Corporate web design
- › E-Ticaret Sitesi Yapımı
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