Social media management prices 2026: Agencies and specialists that publicly publish their fees (market research)

Data overview: How were the minimum, median, and maximum calculated?

The summary values were calculated using each company’s lowest monthly package that includes account management. For Inolyzer, the lower end of the published range was used; Onur Freelance was excluded from the calculation.

Entry prices in ascending order are: 4,999 – 7,000 – 8,600 – 10,000 – 10,000 – 10,500 – 14,000 – 16,000 – 27,000 – 28,000 – 30,000 TL.

• Minimum: 4,999 TL (COSOSYAL, Entry Package).
• Maximum: 30,000 TL (Nicemill, Starter; including VAT).
• Median: the 6th value in the middle of the 11 values, namely 10,500 TL.
• Mean: Total 166,099 TL ÷ 11 = approximately 15,100 TL.

Since Nicemill states its price including VAT, its equivalent excluding VAT, assuming 20% VAT, is 30,000 ÷ 1.20 = 25,000 TL. With this adjustment, the median remains unchanged, while the mean falls to approximately 14,645 TL. The mean is significantly higher than the median because of the influence of the two upper values; the median therefore describes a typical entry fee better.

When the 34 packages published by the companies are ranked together, the lowest value is 4,999 TL and the highest is 75,000 TL (Ador Ajans, Corporate). The middle of 34 values is the average of the 17th and 18th values, 21,000 TL and 22,000 TL: 21,500 TL. Since VAT positions differ, these figures are published list prices rather than invoice amounts. How VAT and withholding work on service invoices is discussed in the VAT withholding in social media management article; confirming the business-specific application with an accountant is recommended.

Cost per post: Comparing only packages that state quantities

The cost per post is found by dividing the monthly fee by the total content quantity stated on the page. Only entry packages explicitly stating monthly quantities were included; packages giving weekly quantities or lower limits such as “20+” were excluded.

This table is not a ranking of quality or efficiency. A story and a carousel, a ready-made visual and a filmed video are all counted as “1 content piece”; items such as advertising management and shooting days also push the figure per content piece upward. A cost-per-post calculation is useful when comparing two quotes with the same scope; it should not be used to rank packages with different scopes.

Factors affecting social media agency fees

In published packages, platform count, video and shooting, advertising management, community management, and contract duration have the greatest effect on fees. The tasks that make up the service are explained in the what is social media management article; this section includes only examples reflected in prices.

• Number of platforms: At Ruber Media, the Basic package with 2 platforms costs 10,000 TL, while the Premium package with 5 platforms costs 28,000 TL. Mars Creative lists an additional monthly fee of 8,000 TL for adding a video-focused channel such as TikTok or YouTube.
• Video production: Sercan Sevinçer’s 10,000 TL package has no Reels, while the package including 4 Reels costs 35,000 TL. In Mars Creative’s entry package, 4 of the 12 content pieces are short videos.
• Shooting: Ador Ajans’s lowest package includes half-day shooting each month and starts from 28,000 TL; Mars Creative’s entry package includes half-day shooting only in the first month.
• Advertising management: Mars Creative adds this to the entry package for an additional 15,000 TL per month; sosyalmedyayonetim.net prices advertising management outside packages at 15% of the budget; Nicemill includes it in the entry package.
• Community management and DMs: At Ador Ajans, message replies are excluded from the Starter package but included in the Professional package. Mars Creative distinguishes response times of 8 hours and 4 hours depending on the package.
• Contract duration: Mars Creative packages require minimum terms of 3, 6, and 12 months; Ador Ajans allows monthly arrangements and applies discounts of 5%, 10%, and 15% respectively for 3-, 6-, and 12-month commitments.

Is the advertising budget included in social media package prices?

No; all companies explicitly addressing advertising spending exclude the advertising budget paid to Meta from their service fees. A package stating “advertising management included” means the work of setting up and monitoring campaigns is included, rather than the money paid to the platform for displaying the ads.

Mars Creative’s page states that the advertising delivery budget is paid directly to Meta and LinkedIn from the business’s own account. Ador Ajans states that spending paid to Google and Meta is separate from the management fee, and that advertising management is also a separate service. COSOSYAL’s advertising management packages state that the delivery budget will be added separately. sosyalmedyayonetim.net uses a rate of 15% of the budget for advertising management outside packages. Thus, the same phrase “advertising included” can describe three different pricing models: a fixed fee, an allowance included in the package, or a fee proportional to the budget.

In monthly cash planning, management fees and advertising spending should be kept as two separate lines. How advertising costs arise and which additional items appear on invoices is explained in the Instagram advertising prices guide.

How does the 2026 advertising label rule affect quotes?

Since August 1, 2026, advertising through influencers requires the wording “Advertisement” or “Promotion” and the advertiser’s name. This rule makes it necessary for social media quotes involving collaboration posts to specify who will prepare and check the label.

Published in the Official Gazette dated July 1, 2026, issue 33297, the Regulation Amending the Regulation on Commercial Advertising and Unfair Commercial Practicesadded Article 23/A to the Regulation. The article requires clear identification of content as advertising in situations such as directing users to an advertiser, receiving payment or free or discounted products, and sharing promotional giveaways and campaigns. The label must be visible without scrolling, precede other tags, and appear in every post when content is spread across multiple posts.

Responsibility does not rest solely with the content creator. Law No. 6502 on the Protection of Consumersstates in paragraph seven of Article 61 that advertisers, advertising agencies, and media organizations are required to comply with the provisions of this article. None of the package pages examined showed a separate item addressing this obligation; for packages including influencer collaborations, this should be clarified in the contract. Implementation details are covered in the are advertising labels mandatory on social media article. This section provides general information, not a legal opinion; Onur Freelance is not an official support channel for the Ministry of Trade or Meta.

Quote comparison checklist

Two social media quotes can be compared only when read against the same breakdown of work. The checklist compiled from the items that differed most on the pages in this research is as follows:

1. Does the fee include or exclude VAT; is this clearly stated on the page or in the quote?
2. Which platforms are covered; are Facebook and Instagram counted as a single channel?
3. Are monthly numbers of posts, stories, and Reels listed separately in writing?
4. Who produces the visuals and videos; is there a shooting day, and for how many hours?
5. Who replies to comments and direct messages, and within what timeframe?
6. Is advertising management included; if so, up to which budget ceiling and under which fee model?
7. Is there a minimum contract term and a commitment discount; what is the undiscounted list price?
8. Are the reporting frequency and indicators to be included in reports specified?
9. Who checks advertising labels on collaboration posts?
10. Do the accounts and advertising account remain in the business’s business portfolio; are files handed over when the work ends?

How to document these items in the contract is explained in detail in the social media management contract guide. Promises tied to follower or engagement numbers should also be questioned; what is measurable in the published packages is the breakdown of work.

Where does Onur Freelance stand in this table?

At Onur Freelance, social media management starts from 9,000 TL per month; the advertising budget payable to Meta is separate from this amount. Because no package tied to a fixed number of posts is published, the company was excluded from the statistics and cost-per-post calculations.

The exact fee is stated in a written quote after platform count, content types and frequency, Reels production, and message monitoring are reviewed in the initial consultation. Included and excluded tasks are listed individually in the quote. No promises are made about follower, engagement, or sales figures. Onur Freelance has provided web design and digital marketing services from Maltepe/Istanbul since 2019; the items determining the fee appear on the social media management prices page, while prices for other services such as SEO and Google Ads appear on the digital marketing prices page.

Method limitations and update note

This research reflects companies that publicly publish their fees, rather than the entire market. Agencies providing prices only by quotation, especially those handling corporate projects with large budgets, are not included in the sample; the actual market average may differ from this table.

• The sample of 11 companies is not statistically representative; results are descriptive.
• VAT was not normalized; figures were taken as stated on the pages.
• Two pages (Studio Zeppelin, Kurgu Ajans) include 2025 in their titles or text tables; the table was read from the pages as they appeared on the access date.
• One page states that its prices are indicative, and another states that a project quote should be requested.
• The definition of “content” varies between companies; stories, Reels, and posts may count within the same quantity.
• Promotional, commitment, and advance-payment discounts were excluded from the calculation.

This compilation was prepared in October 2026 and is refreshed every three months; the next check takes place in January 2027. Pages with changed or removed prices are reflected in the table during updates, and newly published price lists are added using the same criteria.