Car dealership website design is the development of a website that brings a used car dealership’s inventory, inspection and damage information for each vehicle, and contact channels together under the dealership’s own domain. A well-prepared dealership website is more than a copy of a listing platform entry; it lets buyers filter vehicles by brand, year, mileage, and transmission, view reports on the detail page, and call the dealership with one tap. Each vehicle page is also published with the information required in listings by the Regulation on the Trade of Motor Land Vehicles.
The following sections address the page plan, inventory structure, relationship with listing platforms, legal limits on listing language, and pricing for a used car sales website. Onur Freelance works from Maltepe; meetings with dealerships in Istanbul take place on site or by video, while the process in other provinces is managed remotely. The method followed in different industries is explained on the industry-specific website design page.
Let’s discuss the dealership’s inventory and sales channels
A short message stating the average number of vehicles for sale, the platforms where listings are published, and whether trade-in or financing requests are accepted is enough. The preliminary assessment is prepared free of charge, and the price proposal arrives the same day.
Which pages should a car dealership website include?
A car dealership website includes at least an inventory list, vehicle detail template, trade-in and financing page, about the dealership page, and a contact page showing its location. The page plan is developed around buyers’ questions before visiting the dealership: is the vehicle still for sale, what are its mileage and damage history, can an old vehicle be traded in, and does the dealership hold an authorization certificate?
- Homepage: Featured vehicles, a quick search box, address, and opening hours.
- Inventory list: A filterable page listing vehicles for sale as cards.
- Vehicle detail page: Photographs, technical information, repainted and replaced parts, inspection report, and contact buttons.
- Trade-in and financing: Forms through which buyers submit their current vehicle for assessment and ask about financing.
- “Sell your car” page: Applications from people wanting to sell a vehicle to the dealership or leave it for sale on consignment.
- About the dealership and contact: Authorization certificate number, business name, team, map, directions, KVKK (Turkey’s Personal Data Protection Law) privacy notice, and cookie preferences.
The website is built on WordPress; adding vehicles and removing them from inventory is managed by the dealership team through the dashboard. For structures without an inventory module, the approach on the corporate web design page applies.
How are the vehicle inventory list and filters structured?
The inventory list shows vehicles for sale as cards and allows buyers to filter by brand, model, model year, mileage, fuel, and transmission; filters draw on fields completed when a vehicle is entered. This keeps filter results consistent with vehicle pages. The basic filter set is:
- Brand and model: Two linked selections; after a brand is selected, only models in inventory appear.
- Model year and mileage: Range selection with lower and upper values.
- Fuel: Gasoline, diesel, LPG, hybrid, and electric.
- Transmission: Manual, automatic, and semi-automatic.
- Body type and price: Selection of body styles such as sedan, hatchback, and SUV, together with a price range.
Model year, mileage, fuel, transmission, and price are readable at a glance on the card; sorting is limited to criteria actually used, such as newest, lowest price, and lowest mileage. Car dealership website design is based on the phone screen: the filter panel opens from the bottom, selections are retained when the back button is pressed, and buyers do not rebuild their search after every vehicle.
Removing a sold vehicle from publication
When the sale is completed at the notary, the vehicle is removed from inventory with a single dashboard action; the list, filter results, and homepage showcase update simultaneously. The sold vehicle’s address does not lead to an empty page; visitors are directed to vehicles of the same brand or body type. A vehicle is not left published for weeks with a “sold” badge; this both wastes buyers’ time and conflicts with the regulation’s requirement to end the listing after sale.
Vehicle detail page: photographs, inspection report, and damage record
The vehicle detail page is where buyers decide whether to come and see the vehicle; photographs, technical information, bodywork condition, and documents appear in the same order for every vehicle. In car dealership website design, this template is based on the identification card information required by the regulation for vehicles for sale, and entries with missing information do not go live.
Photo gallery
For each vehicle, separate photographs show all four exterior sides, seats, dashboard, trunk, engine compartment, and any defective areas. Photographs are resized and converted to modern formats during upload. The license plate can be blurred in the image, but because the plate number is among the information required in listings by the regulation, it appears in the written information field.
Inspection report and damage record
The inspection report opens on the detail page as a PDF or image; its date, the issuing business, and mileage at that date are stated alongside it. The regulation requires a report obtained within the ten days preceding sale for vehicles shown as classes M1, M1G, N1, and N1G on their registration documents; an older report on the website does not replace this obligation. Reports are not mandatory for vehicles exceeding eight years of age by model year or 160,000 kilometers. Damage information, including the insurance damage history known in the industry as a TRAMER record, is stated only when the query output or documentation is available.
Repainted, locally repainted, and replaced parts are shown with colors on the vehicle diagram; the same information is also provided in writing below the diagram.
How do Sahibinden and arabam.com listings work with the dealership website?
Most dealerships also publish their vehicles on platforms such as sahibinden.com and arabam.com; the dealership website is built to welcome searches for the dealership’s name and returning customers rather than to compete with these platforms.
The first rule of working together is a single source of records: where prices, mileage, and damage information will be updated is determined at the outset, and the other channel is corrected accordingly. Two different prices cause the buyer’s first loss of trust. For small inventories, vehicles are entered manually in both places; as inventory grows, the dealership’s inventory software or data transfer options offered by the platform to corporate members are examined.
Automatic data flow between the platform and website is not a ready-made option for every dealership; it varies according to the platform’s technical method and membership terms, is investigated during the project, and is not promised at the outset. Because the regulation requires listing platforms to check authorization certificates before membership, the business name used on the website and platform is kept identical. Platform membership and store fees are not included in the website price.
Let’s plan the inventory flow and listing channels together
When the inventory software used by the dealership, active listing platforms, and the channel from which a sold vehicle is removed first are shared, the project scope is put in writing. Once the inventory module’s boundaries are clear, the proposal is sent with a price.
What does the Regulation on the Trade of Motor Land Vehicles require from dealership listings?
Used vehicle trade is currently governed by the Regulation on the Trade of Motor Land Vehicles ; published in the Official Gazette on August 27, 2024, this regulation repealed the 2018 Regulation on the Trade of Second-Hand Motor Land Vehicles through Article 32. Under Article 5, used vehicles cannot be marketed or sold as a commercial activity without an authorization certificate; more than three sales in a calendar year are considered commercial activity unless established otherwise.
Article 21 lists three rules businesses must follow when advertising: include current information on the authorization certificate number, the business name or title on the certificate, and the identification card details in Article 20; do not include information or documents misleading to third parties; and end the listing without delay when the vehicle is sold or when the vehicle delivery document expires or the authority to advertise ends. Because the article does not limit listings to a particular platform, vehicle pages in car dealership website design are also prepared according to these rules:
| Information in the regulation | Location on the vehicle page |
|---|---|
| Authorization certificate number and business name or title | Automatically in the lower section of every vehicle page |
| Brand, trade name, category, type, model year, equipment, and accessories | Heading and technical information table |
| Last 6 characters of the chassis number, license plate, and pledge or attachment notation | Document information area |
| Fuel type, mileage, and sale price | Technical information and price box; the same data as the filters |
| Repainted and replaced parts, and damage record specifying its nature | Vehicle diagram and written damage information |
| Remaining time and mileage for vehicles still under manufacturer or importer warranty | Warranty area |
Marketing vehicles the dealership is not authorized to sell is also prohibited under Article 15; unauthorized vehicles are not added to fill the showcase. The current list of authorized businesses is accessible through the Ministry’s Information System. This section provides general information and is not a legal opinion.
“Flawless,” “original paint,” “guaranteed”: advertising rules in vehicle listings
Because vehicle descriptions are promotional texts intended to sell, they are assessed within the framework of the Regulation on Commercial Advertising and Unfair Commercial Practices . Under Article 7 of this regulation, advertising must be truthful and honest; statements and images that could directly or indirectly mislead consumers about the goods’ structure and technical characteristics, payment terms such as credit sales, or warranty conditions cannot be used. Under Article 9, governing the burden of proof, advertisers must prove the truth of their claims; claims about verifiable facts are substantiated with information and documents.
Expressions such as “flawless,” “original paint,” “no replaced parts,” or “original mileage” are verifiable claims about the vehicle’s physical condition; they are used on the website only when supported by a document such as an inspection report and on the same page as that document. The standard is the same for financing: instead of promises such as “approval guaranteed,” the text states that applications depend on the financial institution’s assessment.
For M1, M1G, N1, and N1G vehicles below eight years of age by model year or 160,000 kilometers, the engine, transmission, and electrical-electronic systems are covered by the business’s warranty for three months or five thousand kilometers from sale under Article 17 of the Regulation on the Trade of Motor Land Vehicles. Because Article 7 of the Commercial Advertising Regulation prohibits presenting statutory rights as additional benefits, this warranty is not presented on the website as a dealership-specific privilege. Any additional dealership warranty is described under a separate heading with its conditions. This section provides general information and is not a legal opinion.
How are trade-in, financing, and WhatsApp inquiries collected through the website?
In car dealership website design, trade-in and financing inquiries are collected through short forms opened from the vehicle detail page; the form automatically records which vehicle it concerns. The trade-in form asks for the current vehicle’s brand, model, year, mileage, and damage details, while the financing form asks for down payment and term. Identity numbers, income documents, or bank details are not requested in the first form; Article 4 of KVKK requires personal data to be relevant, limited, and proportionate to its processing purpose.
- The WhatsApp button prepopulates the message box with the vehicle’s inventory code, brand and model, and price.
- On phones, the call and WhatsApp buttons remain fixed at the bottom of the screen.
- The privacy notice appears immediately below the form; permission for campaign messages is requested through a separate checkbox.
- Submitted forms and button clicks are measured in Analytics by vehicle.
In this structure, the website collects inquiries rather than payments. Article 26 of the regulation envisages an electronic system operated by an organization authorized by the Ministry that enables ownership and payment to change hands simultaneously in sales paid by cash, bank transfer, or electronic funds transfer.
How does the dealership appear in Google Business Profile and local searches?
Buyers often use a neighborhood or car market name when searching for dealerships; appearing in these searches relies on consistent address, phone, and hours between Google Business Profile and the website. Google’s car dealer listing guide recommends the “Car dealer” category for sales; it states that separate profiles may be created for sales, parts, or service departments alongside the dealership, while used car dealers cannot create profiles for each brand because the brands in inventory change frequently.
Descriptors such as “used” are not added to the business name on the profile; Google says this could cause profile suspension. Google vehicle ads, which display inventory directly in search results, do not include Turkey in the country list on the Merchant Center help page; the main address for inventory on Google is the dealership’s own website. For profile creation, see the Google Business Profile guide . Search campaigns targeting inventory are a separately charged service under Google advertising management , starting from 9,000 TL per month; the advertising budget is not included in this fee and is paid separately to Google.
In what order is a dealership website prepared?
A car dealership website design project begins by learning how the dealership currently records its vehicles; the website is not launched until removing a vehicle from inventory has been tested with the team.
- Initial meeting: Inventory size, listing platforms, trade-in and financing inquiries, and number of sales advisers are discussed; a written price proposal is sent the same day.
- Documents: Authorization certificate information, business name, sample vehicle photographs, a sample inspection report, and opening hours are collected.
- Vehicle template: Identification card fields and filters are defined; a vehicle cannot be saved with missing fields.
- Mobile design: The inventory list and detail page are drawn for a phone screen first.
- Setup: WordPress, the inventory module, forms, map, WhatsApp, and measurement tags are connected.
- Testing and handover: Sample vehicles are added and removed from inventory, redirects and the Search Console connection are checked, and the team receives dashboard training.
A dealership website without an inventory module, linking vehicles to the store page on a platform and with texts ready, is delivered on an average schedule of 5-7 business days. For a filtered inventory module, the timeframe is entered into the schedule once the vehicle count and how data will be transferred to the website are known.
Which items make up the price of a car dealership website?
Car dealership website design focused on promotion and contact, directing inventory to the store on a platform, is prepared with the corporate package starting from 15,000 TL; the starting price for a single-page package containing an introduction, location, and request form is 12,000 TL. The cost of a filtered inventory list, vehicle template, and trade-in and financing forms is clarified in the proposal according to scope. The determining items are:
- The average number of vehicles in inventory and whether they are entered manually or by transfer
- The number of filters, vehicle diagram, and inspection report display format
- The number of trade-in, financing, appointment, and “sell your car” forms
- Multiple branches or separate service and spare parts departments
- Migration of vehicles, content, and addresses from the old website
After the website goes live, plugin updates, backups, and security scanning continue through optional monthly maintenance according to the dealership’s preference; its fee ranges from 500 to 2,000 TL per month, and its scope is described on the annual WordPress maintenance and updates page. What each package includes is listed on the web design prices page; for a rough budget, the website price calculator can be used. Platform memberships, inventory software licensing, and inspection fees are not included in the website price.
Mistakes encountered on dealership websites: common practice and the correct approach
A common habit in car dealership website design is to add a few vehicles to a ready-made dealership theme or leave the website as a business card page that only redirects to a platform store. When filters in a ready-made theme do not match the information entered by the dealership, searches return no results, demo vehicles are forgotten online, and there is nowhere to enter the authorization certificate number. In a vehicle dealership website planned around the business, the vehicle template and inventory removal flow are established first, and the design is applied to this framework.
Other common problems on live websites are vehicles sold months ago, prices inconsistent with the platform, writing only “inspected” instead of providing the report, and heavy galleries that will not open on phones. The correct approach is to manage inventory from one source and show every claim on the same page as its supporting document. The working method relies on written scope, a domain and hosting registered in the dealership’s name, dashboard training, and communication without sales or ranking promises; completed projects can be viewed on the references page.
Let’s build a dealership website that publishes inventory at its own address
Questions from those only seeking a price are answered directly; the existing website is reviewed together for dealerships making comparisons; and a proposal is written the same day for a dealership that has decided. The first meeting focuses on how quickly a sold vehicle can be removed from the website.
Frequently asked questions
How much does a car dealership website cost?
A dealership website focused on promotion and directing inventory to the store on a platform is prepared with the corporate package starting from 15,000 TL, while a single-page dealership website uses the package starting from 12,000 TL. If a filtered inventory list, vehicle template, and trade-in and financing forms will be added, the cost is written into the proposal after reviewing inventory size and form count.
Can vehicles on the dealership website be filtered by brand, year, and mileage?
Yes, on websites with an inventory module, vehicles can be filtered by brand, model, model year, mileage, fuel, transmission, body type, and price range. Because filters draw on the fields completed when a vehicle is entered, the list and vehicle page remain consistent.
Are Sahibinden or arabam.com listings transferred automatically to the dealership website?
Automatic data flow varies according to the platform’s technical method and the dealership’s membership terms; it is not promised in advance and is investigated separately during the project. If there is no transfer, vehicles are entered manually on the website or the inventory page links to the store on the platform.
Is an authorization certificate number required on vehicle pages on the dealership website?
Article 21 of the Regulation on the Trade of Motor Land Vehicles requires businesses to include current authorization certificate numbers, the business name or title on the certificate, and identification card details in listings. This information is incorporated into the vehicle template and appears automatically on each page; legal support is recommended in cases of uncertainty.
When should a sold vehicle's listing be removed from the website?
The regulation requires listings to be ended without delay when a vehicle is sold or when the vehicle delivery document expires or the authority to advertise ends. On the website, the vehicle is removed from inventory with a single dashboard action and visitors are directed to a list of similar vehicles.
Is it prohibited to write "flawless" or "original paint" in a listing?
These expressions are not prohibited in themselves, but they are verifiable claims about the vehicle’s condition, and under Article 9 of the Commercial Advertising Regulation, advertisers must prove them. They are used on the website only when supported by a document such as an inspection report and on the same page as that document.
Can an inspection report be published on the dealership website?
Yes, the report can be shown as a PDF or image on the vehicle detail page with its date and the issuing business’s name. Because the regulation requires reports for M1, M1G, N1, and N1G vehicles to be obtained within ten days before sale, an old report on the website does not meet this obligation on the sale date.
How many days does it take to deliver a car dealership website?
A dealership website with texts ready, no inventory module, and vehicles linked to the platform store is delivered on an average schedule of 5-7 business days. If a filtered inventory module will be built, the timeframe is planned once the vehicle count and how the data will be transferred to the website are known.
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