Macrolif is the concrete fiber reinforcement brand of Denizli-based Macro Pazarlama ?n?aat San. ve Tic. Ltd. ?ti.; the website introduces macro, micro and twister fiber products. The design and development of the macrolif.com corporate website were carried out by Onur Freelance; the footer also carries an Onur Freelance credit. This case study examines the sections used to build a construction materials company website aimed at professional buyers such as contractors and engineers.
Project overview
| Company | Macrolif (Macro Pazarlama ?n?aat San. ve Tic. Ltd. ?ti., Denizli) |
|---|---|
| Industry | Construction materials; synthetic fiber reinforcement for concrete |
| Website type | Product presentation website aimed at business-to-business sales |
| Platform | WordPress, Elementor Pro, Site Kit and Google Tag Manager |
| Languages | Turkish; automatic English translation selector and an English e-catalog |
| Key features | Product pages with technical specification tables, grouped application areas, project-based reference list, certificate and catalog files, inquiry form on every page |
| Live website | macrolif.com |
The business’s needs
People visiting building materials suppliers’ websites are usually professionals who will use the product on a construction site or specify it in a project. In building materials, a company’s website is generally expected to show, in technical language, which raw material the product is made from, which applications it suits and which documents it has. Because purchasing decisions often pass through specification, sample and quotation stages, the website’s purpose is to receive qualified inquiries from the right people rather than make direct sales.
A relatively new material such as fiber reinforcement also needs explanation. Decision-makers want to see how the product relates to familiar solutions such as welded steel mesh or steel fibers and in which types of projects it has been used before. Clearly listing application areas and previous projects is among the main types of content that build trust.
What the website includes
Product pages with written technical specifications
Separate product pages are available for macro fiber, micro fiber and twister fiber. The macro fiber page presents the types of concrete for which the product is designed, its raw material and technical specifications in a table; the page also explains its positioning as an alternative to steel fibers and welded steel mesh in external slab and floor concrete. The homepage explains the differences between the three products through short descriptions.
Application areas divided into headings
The Application areas page presents applications in groups: external slab and floor concrete, residential applications, precast elements, tunnel and mining applications, coastal structures and ports, and water structures. Each group includes concrete examples such as factory floors, parking lots, concrete pipes, shotcrete or marina floors. Engineers can find their own project type directly in this list.
Project-based references
The Our references page lists projects to which the company has supplied products, together with project names and application types; public and private sector projects such as concrete roads and highway toll plaza paving appear in this list. Writing which product was used in which project, instead of presenting a wall of logos, is a more meaningful reference format for professional buyers.
Certificate and e-catalog files
The Our certificates page offers a downloadable PDF containing CE, ISO and domestic product certificates, along with Turkish and English e-catalogs. For purchasing professionals preparing specifications or supplier approval files, collecting these documents on a single page speeds up their work.
Inquiry form at the bottom of every page
A short form containing name, phone, email and ?how can we help you? fields is repeated at the bottom of the pages. The more detailed form on the Contact page has an optional company name field and a checkbox confirming acceptance of the user and privacy agreements. The button in the screen corner opens phone and WhatsApp options; two mobile phone numbers and an Instagram link also appear on the website.
Checklist for a construction materials supplier’s website
The following items are reviewed when building a website for a building materials company selling to professional buyers:
- Technical data: Raw material, dimensions, dosage range and applicable standards should be written in the same arrangement for every product.
- Keeping documents current: Certificate and test report validity dates should be tracked, and expired documents should not be left on the website.
- Application-based content: Explanatory pages can be planned for application types (such as industrial floors, tunnels and precast) as well as products; engineers often search by application name.
- Verifiable references: The project name, application type and product used should be stated; customer logos should not be used without approval.
- Form fields: Fields such as company name, project type and estimated area shorten the quotation process; the number of required fields should be kept low.
- Leaving no empty sections: If a section such as a blog or knowledge corner is to be opened, it should be filled with at least a few pieces of content before going live.
These types of business-to-business presentation websites are planned under the corporate web design service. Details of the content management system used are available on the corporate website development with WordPress page, while other industrial and construction projects appear in the reference list.
For a similar project
If a presentation website is to be prepared for construction chemicals, reinforcement, insulation or similar materials, a free preliminary assessment can be carried out using technical data sheets, certificates and the reference list. The first stage identifies which product and application pages are needed. Pricing factors varying by project size can be seen on the web design fees page, and contact options on the Onur Freelance contact page.
The approach applied in this project, adapted to the wider industry, is explained on the construction company website design page.
Sıkça Sorulan Sorular
What information should a construction materials company's website include?
Technical product specifications, application areas, certificates, a downloadable catalog, project references and a quote request form are the basic information. Professional buyers use these details in specification and supplier approval processes.
Should a B2B presentation website display prices?
If prices vary by quantity, project and delivery location, collecting quote requests instead of displaying fixed prices on the website is more appropriate. On the Macrolif website, products are introduced without prices and every page has an inquiry form.
How should a references page be prepared?
When the project name, application type and product used are stated, a reference becomes verifiable information for professional buyers. Approval should be obtained from the relevant parties before publishing customer logos and project names.
How should certificates be presented on the website?
Documents are presented in their current versions as downloadable files, preferably on a single page. On the Macrolif website, CE, ISO and domestic product certificates, along with Turkish and English e-catalogs, appear on the same page.
Is a KVKK (Turkey's Personal Data Protection Law) consent checkbox necessary in the form?
If personal data is collected through a form, access to the privacy notice must be provided. Macrolif’s contact form contains a checkbox confirming acceptance of the user and privacy agreements; the content of the notice is prepared according to how the business processes data.
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Diğer Hizmetlerimiz
- › Corporate web design
- › E-Ticaret Sitesi Yapımı
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