At a glance: The website brief form brings the business, website purpose, target audience, requested pages, content status, integrations, domain and timing expectations together in a single summary. The summary also shows which package matches the selections: a single-page website starting at 12,000 TL, a corporate website starting at 15,000 TL or an e-commerce website with a starting price of 24,000 TL. Information remains in the browser; a proposal is prepared the same day based on the summary sent through WhatsApp.
The first answer to ‘I want to have a website built; where should I start?’ is the answer to a few basic questions rather than a color or theme choice. The form below divides these questions into six short steps. Only the industry and website purpose are required; the remaining fields are completed as far as the answers are known. The resulting summary can be copied, saved as a PDF or sent to Onur Freelance through WhatsApp.
Website brief form
Business details, website purpose, pages, content and infrastructure information are collected in six short steps. At the end, a readable summary, the package indicated by it and items to be priced separately in the proposal appear. Only the industry and website purpose are required.
- 1Business
- 2Audience
- 3Pages
- 4Content
- 5Infrastructure
- 6Timing
Step 1 / 6: Business and website purpose
Selected options from the previous draft have been restored. Typed text is not stored in the draft and must be entered again.
Website brief summary
Privacy note: Information in the form is processed only in this browser; it is not sent to any server. The summary is delivered to Onur Freelance only when Send summary via WhatsApp is selected and the message is sent in WhatsApp. Only selected options are kept as a draft in this browser so you can resume where you left off; typed text such as the business name, notes and website addresses is not stored. Clear draft deletes this record. Details: Privacy policy.
How to complete the website brief form
The website brief form is completed in six steps; the progress bar at the top shows the current step, and you can go back at any stage. The steps proceed in this order:
- Business and purpose: Enter the industry and select the website’s primary task: promotion, collecting inquiries, online sales or appointments. Selecting sales also prompts a question about the approximate number of products.
- Target audience and region: Select whether the website will address individual customers or companies and which area the service covers.
- Pages and language: Determine the website structure, the pages it will contain and the number of languages.
- Content and examples: Select the status of copy, photographs and logo; add the addresses of up to three websites you like.
- Integrations and infrastructure: Select WhatsApp buttons, forms, appointments, payments and marketplace connections, together with domain and hosting status.
- Timing and budget: Select the expected timeframe and optional budget range, and add a short note if needed.
Questions whose answers are unknown can be left blank. The summary screen separately shows the package indicated by the selections, items beyond the starting scope and notes requiring attention. Selected options are kept as a draft in the same browser and restored when the page is reopened; typed text such as business names, notes and website addresses is not stored. The ‘Clear draft’ button completely deletes the record.
What is a brief, and why does it shorten proposal preparation?
A brief is a short project description bringing a website project’s purpose, scope and boundaries together on a single page. It functions as a roadmap for the design side and a checklist for the business to verify what the proposal covers.
In conversations started without a brief, the same questions spread across several messages: how many pages, which publication languages, who will write the copy, and who holds the domain registration. Each answer creates another question, and pricing waits until this exchange is complete. When the answers arrive as a single summary at the start, the preliminary conversation addresses only a few missing points; scope and price can then be documented the same day.
A brief is not a contract and can be updated as the project progresses. Its main function is to ensure that both parties are discussing the same website. The provisions needed to document the approved scope are listed separately in the web design contract guide.
What information should be prepared before commissioning a website?
Information to prepare before commissioning a website falls into five categories. None is expected to be entirely complete; knowing which items are ready makes the schedule more realistic.
- Purpose: The primary task expected from the website: calls, forms, sales or appointments. Choosing one main purpose determines what takes prominence on the first screen.
- Target audience and region: Who the customer is, where they are located and which language they will read the website in.
- Page list: Which pages, such as about us, services or references, will accompany the homepage and contact page; whether each service needs a separate page.
- Content assets: Prepared copy, the business’s own photographs, the logo file and existing corporate colors.
- Access information: The domain registrar, hosting account and administration account for an existing website, if any. The information itself is not entered into the form; only who holds it is discussed during the preliminary conversation.
A brief look at competitor websites is also part of preparation. Note which questions are answered on websites of businesses providing the same service in the same area, and which are omitted. Those omitted questions represent opportunities for the new website to stand out.
Let us complete unanswered questions together
Unanswered fields in the form are not a problem. When the summary is sent through WhatsApp, missing points are clarified together in the free preliminary assessment; a proposal showing the scope and price reaches the business the same day.
Which answers directly affect the price?
The answer that most affects the price is the website’s purpose: this selection determines the package, while the other answers reveal items added beyond the starting scope. The package logic in the form follows the same rules as the website price calculator:
| Answer in the brief | Effect on the proposal |
|---|---|
| The purpose is online sales | An e-commerce website is recommended (starting price 24,000 TL); entering more than 50 products is priced separately |
| Single-page structure (a purpose other than sales) | A single-page promotional website is recommended (starting price 12,000 TL) |
| A few pages, or a structure not yet determined | A corporate website is recommended (starting price 15,000 TL) |
| A separate page for each service, numerous sections, a second or third language | Priced separately in the proposal |
| Appointments, membership, blog, marketplace / ERP / accounting connection | Priced separately in the proposal |
| A request for copywriting | Priced separately in the proposal |
A WhatsApp button, contact form, timing expectation and budget range do not change the package; these answers guide how the proposal is structured. All three packages include a phone-compatible design, SEO foundations, an SSL certificate and administration panel training. The budget field was deliberately made optional, and ranges were divided according to package starting prices. If the selected range falls below the recommended package, the summary displays this as a note; the scope can then be simplified during the preliminary conversation.
How should copy and visuals be prepared?
Content preparation is the task with the greatest effect on the schedule: even if the design is complete, the website cannot launch without copy and photographs. Preparation is considered in three parts.
Copy. A few paragraphs for each page are a good starting point: what the service is, whom it suits, how it proceeds and how to get in touch. Google Search Central’s SEO starter guide recommends writing naturally, dividing the text into sections with headings, avoiding partial or complete copying from other websites, and considering the words readers will use when searching. The questions customers ask most often on the phone are a good source for these words.
Visuals. The business’s own premises, team and completed work appear more convincing than stock image libraries. Photographs simply need to be clear, well lit and relevant. The same guide recommends placing high-quality images near relevant text and writing descriptive alternative text for each one.
Logo and colors. If a vector logo file (AI, SVG or PDF) is available, note this in the brief. If there is no logo or a redesign is being considered, select this in the form; Onur Freelance does not provide logo design, websites are built using an existing logo, and working with a graphic designer first is recommended if a logo is not yet available. If some copy is ready, use the ‘partially ready’ option; writing missing pages is priced separately in the proposal.
What should you look for when choosing example websites?
An example website is the quickest way to describe the desired design style; however, it is useful when what you like about the website is described alongside the address. The website brief form provides up to three addresses and a short explanation field for this purpose. Consider these points when choosing:
- The first screen on a phone: Open the example website on a mobile phone first; note what stands out on its first screen.
- Reaching contact options: How many taps it takes to reach a call, form or WhatsApp button.
- Page layout: How services are grouped and how simple the menu is.
- Readability: Font size, line length and the color difference between the text and background.
- An example from another industry: A layout you like may belong to another industry; the layout is adapted rather than the content.
The example website’s text, photographs or logo are not transferred to the new website; Google’s guide also requires original content created from relevant subject knowledge. The example is only a reference for layout and overall feel. Shortcomings identified on a competitor website can also be entered in the explanation field, because what is unwanted provides as much guidance as what is wanted.
Let us evaluate the websites you like together
When example website addresses are sent through WhatsApp, the free preliminary assessment discusses which layouts could be adapted to the business. A written proposal containing the scope and package recommendation is provided the same day.
Whose name should the domain and hosting be registered in?
The business itself should own the domain and hosting account; Onur Freelance registers both accounts in the business’s name on every project. When the collaboration ends or the service provider changes, the domain, email and website remain with the business.
If an existing domain is available, select one of two options in the form: it is known to be registered in the business’s name, or the registration holder is unknown. In the second case, the registration information is checked together during the preliminary conversation. Passwords, panel access or verification codes are not entered into the form; these details are shared after work begins and only to the extent necessary.
There is no need to seek keywords in the domain. Google’s SEO starter guide states that keywords in the domain or URL path have little effect on rankings on their own and recommends choosing what is most appropriate for the business. Once the domain is purchased, corporate email addresses using the same name can also be created; options are compared in the how to get corporate email article.
What happens after the brief is sent?
After the website brief form is sent through WhatsApp, the process proceeds in three steps:
- Free preliminary assessment: The summary is read; unanswered questions are discussed by telephone or WhatsApp.
- Proposal: The package, scope and separately priced items are delivered in a written proposal the same day.
- Setup and delivery: Once the proposal is approved, the domain and hosting account are registered in the business’s name. For a corporate website with ready content, the average timeframe is 5–7 business days.
The factor that most changes the schedule is whether content is ready; the effects of page count, languages and integrations on the timeframe are covered in detail in the how long does it take to build a website article. For businesses presenting multiple services on separate pages, the package scope is described on the corporate web design page.
Let us take the first step toward your new website today
Onur Freelance is based in Gülsuyu, Maltepe. Meetings for projects within Istanbul can take place at the office or through video calls, while projects in other cities are handled remotely. A brief summary or a message of a few lines is sufficient: the preliminary assessment is free, and the website proposal is ready the same day.
Frequently asked questions
What is a website brief form?
It is a short project description collecting the business’s purpose, target audience, requested pages, content status, integrations and timing expectations before commissioning a website. It clarifies what the proposal covers from the start and prevents the same questions from being asked across multiple messages.
Where should someone who wants a website start?
The first step is to determine the website’s primary purpose: promotion, collecting inquiries, online sales or appointments. Next, note the target audience, page list and content status. The brief form arranges these questions in six steps.
Is completing every field in the form required?
No. Only the industry and website purpose are required. Questions whose answers are unknown are left blank and completed together during the free preliminary assessment.
Is information in the form saved anywhere?
Information is not sent to any server and is processed only in the browser. To let you resume where you left off, only selected options are kept as a draft in the same browser; typed text is not stored. The summary reaches Onur Freelance only when sent through WhatsApp.
Is the price shown in the summary a final quotation?
No. The summary shows the package matching the selections and its starting price: 15,000 TL for a corporate website, 12,000 TL for a single-page website and 24,000 TL for an e-commerce website. Items outside this scope are priced separately, and the exact amount appears in the proposal.
Can a website be built if copy and photographs are not ready?
Yes. Content status is marked as ‘partially ready’ or ‘not ready’ in the form. If copywriting is requested, this item appears on a separate line in the proposal. When the content will be completed directly affects the schedule.
Whose name are the domain and hosting account registered in?
Onur Freelance registers the domain and hosting account in the business’s own name on every project. If there is an existing domain, its registration holder is checked together during the preliminary assessment.
How soon will the website be ready after sending the brief?
The proposal is prepared the same day following the free preliminary assessment. For a corporate website with ready content, the average timeframe is 5–7 business days; additional pages, languages and integrations may extend this period.
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