Başarır Aksoy is a real estate consultant working in Kadıköy, Üsküdar and Beykoz from his office in Suadiye, Kadıköy, Istanbul. basariraksoy.com is a personal brand website created by Onur Freelance and bearing the consultant’s name. This article describes the sections currently published on the website; information such as the number of sales, portfolio size or transaction completion times has not been provided.
Project overview
| Company | Başarır Aksoy |
|---|---|
| Industry | Real estate consultancy (residential properties, commercial properties and land for sale and rent) |
| Location | Suadiye, Kadıköy / Istanbul |
| Website type | Personal brand and property owner inquiry website |
| Platform | WordPress; pages created with Elementor Pro, AIOSEO, Sticky Social Icons |
| Featured functionality | Property submission form, portfolio link to the listing portal, areas of expertise, client logos, blog, fixed contact icons |
| Live website | basariraksoy.com |
What is expected from a real estate consultant’s website
In the real estate industry, listings are mostly published on large property listing portals. Instead of imitating these portals, the consultant’s own website takes on a different task: giving property owners confidence and arranging an initial conversation about selling or renting. Homeowners want to see which neighborhoods the consultant works in, what approach he follows and whom they will be speaking with.
Prospective buyers or tenants, meanwhile, want to access current listings. Manually updating the listing inventory in two separate places wastes time and creates inconsistencies; directing visitors to the portal storefront through a single link simplifies this task. The personal brand website’s role is to direct these two types of visitors toward the appropriate destination on the first screen.
A property submission form for owners
The homepage opens with the consultant’s name, professional title and a button inviting visitors to make contact; immediately underneath are a short introduction about rapid analysis, defining a strategy and completing the transaction, along with the areas of expertise. The form is positioned after this introduction.
The homepage and the “Sell / Rent” page contain forms with the same structure. Following the name, telephone and email fields, selection buttons ask about the listing type (for sale or for rent) and the property category (residential, commercial or land). Province, district, address and message fields, together with a checkbox consenting to contact from a representative, complete the form. Before the first telephone conversation, the consultant has already learned the property’s category, intended purpose and location; this makes preparing a comparison of the area easier before visiting the property. Publishing the form on a separate page also allows that address to be shared directly in social media posts or advertisements.
Portfolio, company page and content
A portfolio link to the listing portal
The Portfolios link in the menu opens the consultant’s storefront on sahibinden.com in chronological order. Listings are updated in one place, while the website always directs visitors to the current list. This prevents a property that has been sold or rented from being forgotten on the website. The storefront symbol on the fixed icon bar also goes to the same address.
Company page
The company page explains the consultant’s areas of expertise, the multistage marketing plan he applies to property sales, his offer of a free valuation report and his suggestion of a visit for on-site measurements. The same page also includes an invitation to apply for those interested in joining the team. This description shows homeowners meeting the consultant for the first time how the process will proceed in advance.
References and blog
The references page consists of a logo gallery containing fifteen images. The blog has three articles on urban renewal projects, smart homes and green buildings; these subjects match the current issues property owners are curious about before a sale. The articles are listed one below another with a title and introductory sentence.
Fixed contact icons
The icon bar fixed to the edge of the page provides access to WhatsApp, email, telephone and the portfolio storefront with a single tap. These shortcuts, which remain fixed at the side, remove the need to navigate to the menu for visitors who see a listing and want to call the consultant immediately. The contact page contains the Suadiye office’s Bağdat Caddesi address, telephone number, email, working hours and a second contact form. Listing the working hours as weekdays allows callers to know in advance when they can expect an answer. Facebook, LinkedIn and YouTube links appear in the footer.
A checklist for real estate professionals
- Prioritize property owners: The form prepared to obtain authorization to sell or rent should be visible on the homepage.
- A single source for listings: Listings should not be entered twice across the portal and website; a link or automatic transfer should be preferred.
- Areas served: Neighborhoods of expertise should be stated clearly, as these phrases are useful for local searches.
- Authorization certificate: The real estate trading authorization certificate number should appear on the website and in listings.
- Personal trust: The consultant’s photograph, office address and working hours should appear together on a single page.
- Content on current issues: Topics such as urban renewal, rent increases or title deed procedures can be covered in the blog.
The corporate web design page explains what websites for consultants and independent professionals include; for examples from other industries, visitors can view the references page.
For a similar project
If a website is being considered for a real estate consultant, office or construction company, a free preliminary conversation covers the areas served, the portfolio source and the information to request from property owners. For an approximate cost based on the project’s scope, the website price calculator tool can be used.
The approach applied in this project, adapted to the industry as a whole, is explained on the real estate website design page.
Frequently asked questions
Should real estate consultants also publish their listings on their own websites?
When listings are not managed from a single source, updates are required in two places and outdated listings may remain on the website. For this reason, the Başarır Aksoy website links to the consultant’s portal storefront instead of displaying a list of properties.
What questions should a property owner form ask?
Along with contact information, the choice of sale or rental, the property category and its address are the basic questions. On this website, the listing type and property category are requested through buttons that can be selected with a single tap.
How does a personal brand website differ from a real estate office website?
A personal website highlights the consultant himself, the areas he works in and his methods; an office website describes the team and branches. The Başarır Aksoy website follows the first approach.
Should a real estate consultant write a blog?
Current topics such as urban renewal or new building technologies answer the questions property owners research and demonstrate the consultant’s knowledge. Three articles of this kind are published on the website.
Are fixed contact icons useful on mobile devices?
Telephone and WhatsApp icons positioned at the edge of the screen allow visitors to get in touch without returning to the menu. On this website, the icon bar also includes links to email and the portfolio storefront.
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