Üstüneller is a manufacturing company producing bread and dough processing machines in Kağıthane, Istanbul. ustunellercompany.com is a corporate website created by Onur Freelance that operates as a product catalog without displaying prices; the footer includes a “Powered By OnurFreelance” link. The information in this article was taken from the live version of the website; figures such as sales or quote quantities have not been included on this page.
Project summary
| Company | Üstüneller Fırın Makineleri |
|---|---|
| Industry | Bakery and baked goods machinery manufacturing (B2B) |
| Location | Kağıthane / Istanbul |
| Website type | Product catalog without prices and corporate presentation |
| Infrastructure | WooCommerce catalog structure, Astra theme, Elementor Pro templates |
| Key features | Machine pages organized into groups, operating principle explanations, PDF catalog, photo and video galleries, callback form, English and Russian translation selector |
| Live website | ustunellercompany.com |
The machinery buyer’s decision process
A bakery machine is an investment to be used for many years by a bread factory or neighborhood bakery. The buyer wants to know which dough weights the machine handles, how it connects to other machines in the line and whether the manufacturer provides after-sales service. Since the price often varies according to capacity and options, it is discussed at the quotation stage; the website’s task is to provide enough information to prompt the right question.
Finding the catalog equivalent of a machine seen at a trade show or in a bakery is another common need. Matching the product names in the printed catalog and on the website, and being able to watch the machine in operation, play a decisive role in a distant buyer’s trust in the manufacturer. For inquiries from cities without a dealer, the website is expected to work like a sales representative who answers questions in advance.
Product catalog
Machine groups
Products are divided in the menu into baking, mixing, dough processing and auxiliary equipment groups. The catalog contains ten product pages ranging from spiral mixers and planetary mixers to dough dividing and weighing, conical rounding, resting and molding machines, flour sifters and conveyor bread slicers. The home page highlights five machines with “View Product” links. Since group pages run on a WooCommerce archive template, the relevant list updates automatically when a new machine is added.
Product pages explaining the operating principle
The conical rounding machine page is a good example: it explains step by step how dough falls from the dividing and weighing machine into the inlet chute, how it is rounded with an aluminum cone and spiral arms, and how the flour sifting and ventilation equipment prevents sticking. The same text also states the range of dough weights that can be processed and the Teflon coating option. Technical specifications are presented under a separate heading.
Sharing and contact buttons
Every product page has buttons for phone calls and sending messages, along with Facebook, WhatsApp, Twitter and Telegram sharing links. A buyer wanting to consult a partner or master baker about a machine can send the page address with a single tap.
PDF catalog
The “Online Catalog” link in the menu opens the PDF version of the company’s printed catalog. A buyer wanting to view the models together or share the file with their team can download and keep the PDF.
Corporate pages and gallery
The corporate menu contains pages for the company presentation, production policy, quality policy, vision and mission; these texts, which corporate buyers review when assessing a supplier, can be reached from a single menu. The production policy page explains that CNC punch, laser and press brake machines are used in manufacturing; the company presentation mentions after-sales service and two-year warranty coverage. The photo gallery is an Elementor gallery with twelve images, while the video gallery consists of seven videos embedded from YouTube. Videos showing machines in operation offer the fastest explanation to a buyer who wants an initial impression before reading the technical text.
Inquiries and contact
The short form on the home page asks only for first and last name and phone number; it states that visitors who leave a number will be called during the day. Keeping the form this short allows a baker looking at the website on a phone while working at the oven to leave an inquiry easily. The contact page has a full form with an email field, the workshop address in Kağıthane and two phone numbers; the “View on Map” link in the footer opens the location in Google Maps. The Chaty plugin keeps phone and WhatsApp buttons fixed in the corner of the pages. Flag icons on the pages provide access to English and Russian in-browser translation through GTranslate.
Checklist for machinery manufacturers
- The same names as the catalog: Product names on the website should match the printed catalog and trade show brochure exactly.
- Operating principle: Where the machine fits into the line and which machine supplies material to it should be written.
- Technical data as text: When capacity, power and dimensions are entered as a table instead of an image, they can also be read by search engines.
- Video: Short operating videos can also be embedded in the product page.
- Quick inquiry: A form asking only for a phone number should be short enough for a baker working in the field to complete.
- Foreign buyers: If exports are targeted, translated versions of product pages should be planned alongside automatic translation.
The WooCommerce structure used for a catalog without prices is explained on the e-commerce website development page; other projects from the manufacturing sector are available to review on the portfolio page.
For a similar project
For companies manufacturing machinery, equipment or spare parts, a free initial review is carried out based on the existing catalog, product photos and videos. An approximate amount according to the number of products and language requirements can be found on the website cost calculator page.
The approach applied in this project, adapted to the industry as a whole, is described on the factory website design page.
Frequently asked questions
Should a machinery manufacturer's website display prices?
For products that vary according to capacity and options, prices are generally provided through a quote, and the website is built as a catalog without prices. The Üstüneller website operates in this way with WooCommerce, without a shopping cart.
Should technical specifications be provided as images or text?
Values entered as text or a table can be read by search engines, copied and read on mobile without zooming. A table image is a quick solution but does not provide these advantages.
How should a PDF catalog be offered on a website?
A link that opens directly from the menu or product pages is the most practical method. At Üstüneller, the Online Catalog menu item opens the PDF file.
What does a video gallery do for machinery sales?
Watching a machine in operation provides a quick impression without reading technical text and supports the distant buyer’s trust. This website contains seven videos embedded from YouTube.
Is automatic translation enough for foreign buyers?
In-browser translation helps people understand the page, but it is not indexed on Google as a separate language version. Translated product pages are needed if you want to be found through searches from abroad.
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