Yalın Dönüşüm is a company based in Bursa providing lean manufacturing consulting, training and leadership coaching. yalindonusum.com was created by Onur Freelance and structured as an information-rich corporate website addressing industrial businesses. This article covers only sections that can currently be opened and viewed on the website; customer results from the success stories page have not been reproduced here.
Project summary
| Company | Yalın Dönüşüm |
|---|---|
| Industry | Lean manufacturing consulting, corporate training and coaching (B2B) |
| Location | Bursa |
| Website type | Corporate website focused on services and information |
| Infrastructure | WordPress, Elementor and ElementsKit, Hello Elementor theme |
| Key features | Nine consulting area pages, filterable training catalog, lean glossary with a search box, digital transformation pages, contact form with topic selection |
| Live website | yalindonusum.com |
What a consulting company expects from its website
In a technical field such as lean manufacturing, the decision-maker is often a factory manager, planning manager or business owner. Before speaking with a consultant, these people want to understand which methods the company applies, which training programs it offers and which industries the team has worked in. Listing service names in a single list does not satisfy this curiosity.
For a reader new to the subject, the concepts themselves are unfamiliar. Moving to a training offer without explaining 5S, SMED, Kanban or OEE causes the page to be abandoned halfway through. The website needed to address both experienced engineers and managers researching the subject for the first time.
Service and content architecture
Three service branches on the home page
The home page divides the company into three branches: consulting, training and coaching. The card for each branch names the methods applied: value stream mapping, line balancing and Kanban; 5S, Kaizen, SMED and TPM training; Kata coaching and A3 problem-solving. Visitors can choose which door to enter just below the first screen.
Nine consulting areas
The consulting menu is divided into separate pages for company assessment, people transformation, shop floor transformation, production planning and control, human resources, material and finished goods flow, product development and project management, financial management, and total productive maintenance. The title tags of pages corresponding to searches such as Kanban or TPM are written with these terms, and each page has its own meta description.
Filterable training catalog
On the training page, fifteen programs are divided into categories for basic lean techniques, value stream and planning, problem-solving and quality, leadership and management, lean office, and maintenance management. The search box and category buttons at the top narrow the list without reloading the page; the “clear filters” button returns to the full list.
Lean glossary with a search box
The Lean Glossary presents concepts such as 5S, Andon and A3 with a short definition and an example from the field. Letter buttons and the search field lead directly to the term, and a link to the concept’s source appears below the definitions. The long guide page titled “What is lean manufacturing?” also explains the basic principles and initial steps.
Digital transformation and trust pages
Andon, maintenance software and video analysis
Under digital transformation, there are three separate presentation pages for the Andon system, maintenance software and video analysis program. The notification, intervention and learning flow on the Andon page is presented with the note “illustrative workflow; not a product screenshot”. Each page ends with a link directing visitors to a demo or information request.
Team, references and articles
The about us page introduces the consultants with their professional backgrounds and areas of expertise. References, success stories and articles appear on separate pages; for a business considering consulting, these pages support the research step before a quotation discussion. A short “let us assess it together” block repeated at the beginning of internal pages takes readers toward contacting the company, whichever page they are on.
Contact flow
Alongside name, phone number and email, the contact form includes a “topic of interest” selection: consulting, training, coaching, digital transformation / demo and other. The incoming inquiry is assigned to the relevant topic in the first message. On desktop, clicking the phone link opens a small window offering an option to copy the number; users without a calling application on their computer can easily transfer the number to their phone.
Website checklist for companies selling expertise
- One page for each service: Ten services grouped on the same page do not represent any of them well in search engines.
- Glossary: When industry jargon is explained, training and consulting offers become easier to understand.
- Filterable catalog: Dozens of training programs should be presented through categories and search rather than on one long page.
- Illustrative image note: If the diagram shown in a software presentation is not an actual screen, this should be stated clearly.
- Form by inquiry type: Topic selection speeds up routing the incoming message to the right consultant.
- Meta descriptions: A separate description should be written for each service page; fields left blank are filled with random text in search results.
The scope of websites centered on services is explained on the corporate web design page; completed work from different industries can be viewed together on the portfolio page.
For a similar project
For companies offering consulting, training or engineering services, a free initial assessment is carried out based on the existing service list, training content and team information. An approximate budget according to the number of pages can be seen using the website cost calculator tool.
Frequently asked questions
Which pages should a consulting company's website include?
A separate page for each service area, a team introduction, a training or program list, references and a contact form asking the inquiry type form the basic structure. On the Yalın Dönüşüm website, nine consulting areas are described on separate pages.
What does a glossary page add to a corporate website?
It explains industry-specific terms in one place and makes concepts on service pages easier to understand. In the Lean Glossary, each term is presented with a short definition, an example from the field and a source link.
How should numerous training programs be organized on a website?
Training programs should be divided into categories and made filterable with a search box. On this website, fifteen programs are divided into six categories, and the list narrows without reloading the page.
Why is topic selection used in a contact form?
It makes it immediately clear which service an incoming message concerns and routes the inquiry to the right person. The Yalın Dönüşüm form includes consulting, training, coaching and digital transformation options.
Can an illustrative diagram be used when presenting software?
It can, but it must be clearly stated that the image is not an actual screen. The flowchart on the Andon page was published together with this note.
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