Web design in Sultanbeyli: From Bağdat Yolu to the metro, a guide for businesses building their first website

Fatih Bulvarı, the main street of Sultanbeyli, is the present-day form of the historic Bağdat Yolu that connected Istanbul to Anatolia for centuries. In a settlement that grew alongside a road, it is hardly surprising that commerce developed around both neighborhood residents and people passing through. Today, a significant number of these businesses are considering commissioning a website for the first time, having realized that their customers now check their phones first. The web design in Sultanbeyli page was prepared for those taking this first step: it explains in straightforward terms what commissioning a website in Sultanbeyli costs, where to begin, and what to pay attention to.

Onur Freelance is an independent designer based in Maltepe Gülsuyu, creating websites for small and medium-sized businesses throughout Istanbul. Because the same team also handles SEO and Google Ads work, there is no disconnect between the website and advertising. Meetings with businesses in Sultanbeyli take place on-site or online; websites are built on WordPress.

Let us send a package recommendation for Sultanbeyli the same day

When the products sold or services provided are described in a few sentences, an option suitable for the budget and its price are provided during the day. Never having commissioned a website before is no problem; every necessary step is explained individually.

A rapid journey from village to district: Sultanbeyli’s commercial character

According to the history provided by the Sultanbeyli District Directorate of National Education, land in the area was allocated to immigrants from Bulgaria in 1945, and the decision to establish Sultanbeyli village was made in 1957. On December 31, 1987, the decision was made to establish a municipality in the village, and Sultanbeyli became a district in 1992. The same source emphasizes that the TEM highway passing through the village made the settlement attractive.

The growth was indeed rapid. With the opening of Fatih Sultan Mehmet Köprüsü in 1988 and its connection to the highway, the district’s population rose from a few thousand to over 80,000 within a few years. Today, there are 15 neighborhoods across an area of 29 square kilometers; Hasanpaşa, Battalgazi, Mimar Sinan, and Mehmet Akif are a few of them. The district neighbors Kartal to the southwest, Pendik to the east, and Sancaktepe to the northwest.

Its history, however, goes back much further than this rapid urbanization. The historic city and castle of Aydos are now within Sultanbeyli’s boundaries; according to the Ministry of National Education’s history, Sultanbeyli was conquered in 1328 on the orders of Orhan Gazi. Bağdat Yolu passing through here is the reason the district has been a transit point for centuries. This pattern is also reflected in today’s commerce: the shops lining Fatih Bulvarı serve both district residents and people passing through.

May 2026: The metro reached Sultanbeyli, expanding the customer catchment area

The Samandıra–Sultanbeyli section of the M5 Üsküdar–Samandıra metro line opened to passengers on May 22, 2026. According to Metro İstanbul’s opening announcement , Sancaktepe Şehir Hastanesi, Veysel Karani, Hasanpaşa, and Sultanbeyli stations entered service on this section. The district was thereby connected by rail all the way to Üsküdar without a transfer.

This change represents a new opportunity for local businesses. A shop previously reached by bus or minibus can now be reached from Ümraniye or Üsküdar by metro. This is why the transportation section receives particular attention in web design work for Sultanbeyli: walking directions from Hasanpaşa or Sultanbeyli station to the shop are much more practical for a customer unfamiliar with the district than calling to ask for directions.

The update should not be limited to the website: the description in Google Business Profile and address directions on social media accounts are also refreshed with the same information. This way, customers see the same directions regardless of which channel they check.

Welcoming visitors arriving from Kartal, Pendik, and Sancaktepe

The customers of many businesses in Sultanbeyli do not observe district boundaries. A family coming from Kartal to look at furniture, a driver bringing a vehicle from Pendik for repairs, or a customer booking an appointment from Sancaktepe generally reaches the website by searching for the service rather than the district name. This is why it is important to state clearly on the website which surrounding districts are served.

The appropriate approach is to describe the actual service area in the directions, delivery, or service section rather than creating separate empty pages for every neighboring district. The web design in Pendik and web design in Kartal pages prepared for businesses in neighboring districts also explain the distinctive business character of those districts. In web design projects for Sultanbeyli, the service area is limited to places the business can actually visit or deliver to.

Sultanbeyli web design: Onur Freelance real project screen and delivery list

Businesses on Fatih Bulvarı building their first website: The first screen by business type

For a business commissioning a website for the first time, the most frequently asked question is “what should the website include?” The answer varies by the type of business, but in every case there are a few things visitors need to see on the first screen:

  • Restaurants and pastry shops: The menu, opening hours, delivery information, and calling with a single tap.
  • Furniture and household goods stores: Product categories, real product photographs, and areas where deliveries are available.
  • Auto repair and tire businesses: A list of services, the vehicle groups handled, and directions based on the TEM connection.
  • Hairdressers and beauty salons: Services, a photo gallery, and appointments through WhatsApp.
  • Course providers and education centers: Term dates, a preregistration form, and a section dedicated to parents’ questions.

The common feature of this list is simplicity. Instead of trying to explain everything on the first website, it is enough to give clear answers to the three or four questions customers ask most frequently; the rest can be added over time.

Web design prices and starter packages in Sultanbeyli

What determines the budget is how large the website will be and what functions it will perform. The table shows starting amounts and suitable uses for businesses commissioning their first website.

PackagePriceWho it suits in Sultanbeyli
Single-page websiteStarts from 12,000 TLLocal shopkeepers, restaurants, hairdressers, and repair shops building their first website
Corporate websiteStarts from 15,000 TLFurniture stores, educational institutions, and businesses offering a wide variety of services
E-commerce websiteStarts from 24,000 TLBusinesses that will sell their products online and ship them to customers
Monthly maintenance (optional)500 – 2,000 TLBusinesses that prefer not to handle technical work

In all four options, the delivered website is easy to read on a phone and opens securely with SSL; the titles and descriptions that will appear on Google have been written, and a sitemap has been created. The use of the administration panel is demonstrated in practice on handover day. The complete list of package contents is available on the web design prices page.

Let us choose the first step that suits your budget together

If the budget is limited, it is possible to start with the smallest package and expand the website over time. A brief conversation establishes which sequence makes sense, and the recommendation is provided in writing.

A website that grows in stages when the budget is limited

Not every business needs a corporate or e-commerce website from the first day. An approach frequently recommended in web design discussions for Sultanbeyli is to begin with a single page and expand the website as needs arise. A single page properly brings the business name, services, address, and contact information onto the internet; even this reduces the number of customers calling to ask for directions.

When the business grows, service pages, a gallery, or a blog are added to the same WordPress foundation; the website is not rebuilt from scratch. When the decision is made to start selling online, a store section is installed on the existing website. This approach spreads the budget over time and makes it possible to see what the business actually needs at every stage.

There is one condition for progressing in stages: the infrastructure chosen at the initial setup must be suitable for growth. If the project starts with a closed website builder, it may be necessary to rebuild the website later to add pages or open a store; WordPress provides this flexibility from the outset.

Six steps from the first message to launch

Counting from the day the texts and photographs are collected, the time allocated to a corporate website with a standard scope is an average of 5-7 business days. If a shopping cart, payments, or reservations are to be added, the scope increases and the date is stated separately in the proposal. The process advances in six steps:

  1. First message: What the business does and its budget are described in a few lines; a package recommendation is returned the same day.
  2. Introductory meeting: The questions customers ask most frequently are noted at the shop or over the phone.
  3. Content collection: The logo, photographs, and operating information are collected; if there are no texts, they are prepared together.
  4. Design: A homepage draft is prepared and submitted to the business owner for approval.
  5. Setup: The approved design is implemented on the website, and contact and WhatsApp links are added.
  6. Launch and training: The website is tested on different phones and launched; use of the panel is explained through a practical demonstration.

Appearing on the map under the neighborhood name

People searching nearby for a tradesperson, restaurant, or hairdresser look at the map first. The conditions for appearing there are clear: the business name, address, and phone number must be written identically on the website and Google Business Profile, an appropriate business category is selected, and the location pin is positioned directly in front of the shop. In the Sultanbeyli web design process, the website is prepared according to this rule. When writing an address in Sultanbeyli, using the neighborhood name correctly (such as Hasanpaşa or Battalgazi) and the main street name, such as Fatih Bulvarı, helps customers find the door easily.

Ongoing management of the profile and work on visibility in local searches are a separate service; the details are explained on the local SEO services page.

Items that remain hidden in low-priced packages

Businesses commissioning their first website most often make mistakes when comparing prices. A proposal that appears very inexpensive may have deferred some items until later. In web design proposals for Sultanbeyli, these items are explicitly stated from the beginning; the following table provides guidance for comparison:

ItemFrequently seen in a low-priced packageWhat a transparent proposal should include
Domain nameRegistered in the service provider’s accountRegistered in the business’s own name
Second yearRenewal fee is disclosed laterAnnual expenses are stated from the very beginning
Mobile appearanceOnly a desktop draft is shownAlso tested separately on a phone
Change requestsEvery correction is charged separatelyThe business makes changes itself after panel training

Common misconceptions among businesses commissioning their first website

“Once the website is built, customers will come automatically”

A website is an address that reassures someone looking for the business; it does not bring in customers on its own. For visibility, a map listing, regular updates, and advertising if necessary are considered together.

“Everything needs to be explained on the first website”

This misconception is frequently encountered in web design discussions for Sultanbeyli. Starting with dozens of pages unnecessarily increases both the budget and the preparation time. The most frequently asked questions are answered first, and the website grows along with the business.

“We can take the photographs on a phone; that will do”

A photograph taken on a phone may be sufficient, but lighting and angle require care. Dark or blurry photographs weaken the impact of a good design.

Principles for working with businesses in Sultanbeyli

The proposal is prepared in writing; the pages to be built, the amount, and the delivery date are clarified before work begins. The business itself owns the domain name, hosting account, and administration panel; passwords are provided on handover day. There is no commitment regarding Google rankings; the promise is a properly configured website that remains in the business’s possession.

For businesses wishing to delegate technical updates after handover, the WordPress maintenance and updates service is offered optionally. For official announcements about the district and workplace procedures, the Sultanbeyli Municipality website can be followed.

Let us plan the first website for your business on Fatih Bulvarı together

Getting ideas, weighing proposals, or getting straight to work: in all three cases, the conversation begins with a WhatsApp message. The package recommended for the web design needs in Sultanbeyli and the anticipated launch day are provided the same day.

Frequently Asked Questions

For most shopkeepers, a single-page website is a good starting point and starts from 12,000 TL. As the business grows, new pages can be added to the same infrastructure to move to a corporate website.

A corporate website starts from 15,000 TL, and an e-commerce website starts from 24,000 TL. The exact price is determined by the number of pages and requested features and is provided in writing the same day.

After the photographs and texts have been obtained, prelaunch work for a website with a corporate scope takes an average of 5-7 business days. For projects with a store or appointment infrastructure added, the date is also stated separately in the proposal.

The nearest M5 station (Hasanpaşa or Sultanbeyli) and walking directions from the station should be added to the directions section. This information helps customers coming from outside the district find the business easily.

During the introductory meeting, the questions customers ask most frequently and the services provided are noted, and the texts are prepared together from these notes. The business is expected to confirm that the information is accurate.

No, monthly maintenance is optional and ranges between 500 – 2,000 TL. Following panel training, simple changes can be made by the business itself.

Yes, a face-to-face meeting at the shop can be planned. If preferred, the process can also be conducted by phone, WhatsApp, and video calls.

No, a particular position in search results cannot be guaranteed. The delivered website has a technical SEO foundation in place; visibility develops according to competition and the work carried out over time.

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