Web design in Ankara: corporate website development from industry to technology parks

The first person to open a company’s website in Ankara is often not a customer; it is a procurement specialist, a project partner, or an engineer reviewing a quotation file. Web design in Ankara differs from work in other cities for precisely this reason: the page is read more like a company presentation file than a storefront. When planning website development in Ankara, the first question is not “what will it look like” but “who will be looking for which information.”

Onur Freelance is a web design studio working in Maltepe, Istanbul. It does not have an office in Ankara; introductions, design approval, delivery, and dashboard training with businesses in the capital are handled entirely online from start to finish. The city’s business landscape, page structures for different industries, package prices, and remote working arrangements are explained individually below.

The capital’s business map: public institutions, industrial estates, and technology parks

Ankara’s economy relies largely on the service sector; work such as public administration, transportation, communications, and commerce shapes everyday life in the city. The concentration of public institutions that comes with being the capital has created a broad surrounding service network of consulting, legal, accounting, education, and event management firms. Kızılay is still considered the heart of the city thanks to its central location where the Metro and Ankaray meet; Söğütözü and Çukurambar are neighborhoods where business centers and financial institutions cluster; the Ankara Chamber of Commerce building is also in Söğütözü alongside Eskişehir Yolu.

On the industrial side, the west and northwest of the city stand out. OSTİM in Yenimahalle is an organized industrial area bringing together small and medium-sized manufacturers; companies producing machinery, metalwork, electrical and electronic equipment, construction machinery, plastics and rubber, and medical equipment operate side by side here. İvedik OSB, also in Yenimahalle, includes furniture, decoration, and advertising businesses alongside defense, machinery, electronics, and medical manufacturers. The Ankara Chamber of Industry 1st Organized Industrial Zone in Sincan hosts factory-scale production in fields such as casting, food, machinery, aluminum, and defense.

Siteler in Altındağ is a manufacturing area established in the 1960s and known as Turkey’s most established furniture industrial district. Thousands of small and medium-sized workshops here manufacture furniture for both the domestic market and export. Defense, metals, and engines have recently been among the city’s leading areas of investment; this also explains why many companies in OSTİM and İvedik form part of that supply chain.

The technology sector is closely intertwined with universities. Established within Middle East Technical University in 2000, ODTÜ Teknokent is Turkey’s first technology park; most of its companies work in software, electronics, and mechanical design. Bilkent Cyberpark is Turkey’s first private university technology park, while Hacettepe Teknokent’s main facilities are on the Beytepe Campus. Ankara is one of the provinces with the most universities in Turkey; this educated workforce helps technology-focused companies remain in the city.

Different areas also appeal to different customer types in retail and services. Tunalı Hilmi Caddesi in Kavaklıdere is known for its shops, cafés, and shopping arcades, while the street also houses embassies of many countries. Ulus is the city’s historic center, home to Ankara Castle and the Museum of Anatolian Civilizations. This diversity explains why a uniform package is not sufficient when choosing a web design company in Ankara.

Corporate websites in Ankara: pages read like supplier profiles

Someone reviewing the website of a manufacturer in OSTİM or İvedik evaluates the company as a potential supplier. Within a few minutes, visitors want to see what the company manufactures, which quality certificates it holds, and what scale of work it can undertake. The following sections take priority on a corporate website prepared for industrial companies:

• Product and capability pages: The machinery inventory, processing capacity, or groups of components manufactured are described using technical terminology and photographs.
• Documents section: Quality, environmental, or industry-specific certificates are collected on a single page as downloadable PDFs.
• Reference projects: Only to the extent permitted by the customer and using factual information; for confidential work, the description is limited to the industry name.
• English version: A second language for the homepage, products, and contact pages of companies that export or work with foreign partners.
• Quotation and contact form: A form that accepts technical drawings or file attachments and delivers them to the right person’s email.

For companies manufacturing parts for the defense industry, what can and cannot be shared is discussed in the first meeting; the website is written in language that demonstrates capabilities while respecting confidentiality rules. The scope of the corporate package is explained in detail on the corporate web design page.